Details

Restartup


Restartup

A Founder's Guide to Crisis Navigation
1. Aufl.

von: Arunkumar Krishnakumar, Maxson J. Y. Tee

20,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 18.03.2021
ISBN/EAN: 9781119754626
Sprache: englisch
Anzahl Seiten: 272

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<p><b>Your complete startup downturn survival guide</b> </p> <p>During a market boom, startup funding is in abundance. But when a financial crisis hits, investments dry up, making it difficult for newer, smaller outfits to survive. During a period of economic instability, that task might seem even harder. However, a crisis doesn’t have to mean it’s time to shut up shop. <i>Restartup </i>shows how it’s possible—by choosing to embrace instability and seizing the new opportunities it provides—to stay afloat, and even to thrive.   </p> <p>Arunkumar Krishnakumar and Maxson Tee —tech investor, influencer, blogger, and podcaster— use case studies and in-depth interviews with VCs, CEOs, and academics to flesh-out anecdotal crisis-survival frameworks. They introduce you to the concepts, tools and techniques to help you sail through an economic storm. </p> <ul> <li>The money pyramid—understand your crisis financing options</li> <li>Mental Health – drop the societal taboo for the wellbeing of the company and the founders</li> <li>Fundraising psychology—go beyond the deck and the proposition to get inside your investor’s head</li> <li>Operational efficiencies—know how to cut back but still hold onto your top people</li> <li>Embrace the suck—see how a crisis can open up unexpected opportunities </li> </ul> <p>Don’t let a crisis go to waste: stop worrying and use the proven ideas in this book to turn instability into opportunity—and embrace the wild ride to survival and success.  </p>
<p>Foreword xi</p> <p>Preface xiii</p> <p>Acknowledgements xxiii</p> <p>About the Authors xxv</p> <p><b>1 </b><b>Even Shit Floats in High Tide 1</b></p> <p>Introduction 1</p> <p>The Macros Matter 3</p> <p>Capitalism: The Pyramid Scheme 4</p> <p>Tier 0 5</p> <p>Tier 1 5</p> <p>Tier 2 5</p> <p>Tier 3 5</p> <p>Tier 4 7</p> <p>Tier 5 8</p> <p>Role of the Central Banks and Regulators 8</p> <p>Virtuous Cycles 10</p> <p>The Wealth Effect 14</p> <p>An Interplay of Incentives 14</p> <p>Investor Dilemma 17</p> <p>Conclusion 20</p> <p><b>2 </b><b>Hindsight’s 2020 23</b></p> <p>Introduction 23</p> <p>Structural versus Event-Driven Crises 24</p> <p>Structural 25</p> <p>Event-Driven 25</p> <p>The Crisis Timeline 26</p> <p>Black Monday 1987 27</p> <p>Dot-Com Bubble 1999–2000 29</p> <p>The Great Recession of 2008 31</p> <p>The Year of Crises – 2020 35</p> <p>If It Smells Like Funk 38</p> <p>Greed Is Good, or Is It? 38</p> <p>Consistent Overvaluation 39</p> <p>Failed Funding Rounds 39</p> <p>Down Rounds 40</p> <p>Funding Gaps 40</p> <p>Data Collection 42</p> <p>Ecosystem Pulse 43</p> <p>Team 44</p> <p>Product 45</p> <p>Competition 47</p> <p>Funding 48</p> <p>Conclusion 49</p> <p><b>3 </b><b>Be Your Own Shrink 53</b></p> <p>Introduction 53</p> <p>Crisis Is Here 54</p> <p>Put on Your Seat Belt First 54</p> <p>The Emotional Gym 56</p> <p>Organisational Emotional Fitness 60</p> <p>You and Your Business: A 3D Model 61</p> <p>Passion 62</p> <p>Skills 63</p> <p>Demand 64</p> <p>Step Away 64</p> <p>Switch Off or Snooze 65</p> <p>Mentoring 67</p> <p>Executive Coaching 68</p> <p>Connect and Inspire 68</p> <p>Conclusion 70</p> <p><b>4 </b><b>The Surgical Strike 73</b></p> <p>Introduction 73</p> <p>The Startup Bell Curve 75</p> <p>A 3D Plan of Action 77</p> <p>Survive: First-Order Optimisation 77</p> <p>Normalise: Second-Order Optimisation 77</p> <p>Thrive: Third-Order Optimisation 78</p> <p>First-Order Optimisation 79</p> <p>CashFlow Is Oxygen 80</p> <p>Soul Searching 81</p> <p>What’s the Heart of Your Business? 82</p> <p>Where Are You Relevant? 84</p> <p>Is Your Cost Structure Optimal? 85</p> <p>Scenario Planning 87</p> <p>The Soul versus Value Quadrant 88</p> <p>Cold Decisions, Humane Execution 91</p> <p>Communication Architecture 92</p> <p>Clients: Increase Incoming 95</p> <p>Suppliers and Vendors: Decrease Outgoing 97</p> <p>The Firm: Align Culture 98</p> <p>Team: Handle with Care 99</p> <p>What Next? 103</p> <p>Conclusion 104</p> <p><b>5 </b><b>Check Your Mirrors 107</b></p> <p>Introduction 107</p> <p>Second-Order Optimisation 108</p> <p>The Who 110</p> <p>The Why 112</p> <p>The How Much 115</p> <p>The How 118</p> <p>Ask Them 118</p> <p>Get Them 119</p> <p>Understand Them 120</p> <p>Behaviour versus Value 123</p> <p>Conclusion 126</p> <p><b>6 </b><b>Map the Trip 127</b></p> <p>Introduction 127</p> <p>Infrastructure 128</p> <p>Policy Infrastructure 128</p> <p>Payment Services Directive (PSD 2) 130</p> <p>Blockchain and Cryptocurrencies 131</p> <p>India’s Aadhaar 132</p> <p>Drug Discovery 134</p> <p>Technology Infrastructure 134</p> <p>Rise of the Machines 135</p> <p>AWS and Innovation 136</p> <p>Broadband and Video Genre 137</p> <p>Ecosystem Infrastructure 139</p> <p>Talent Infrastructure 139</p> <p>Funding Infrastructure 141</p> <p>The Missing Link 145</p> <p>Conclusion 147</p> <p><b>7 </b><b>From Fiats to Ferraris 149</b></p> <p>Introduction 149</p> <p>The 4D Lens 150</p> <p>Time: Longevity 151</p> <p>Time: Velocity 151</p> <p>Space: Scale 152</p> <p>Space: Weight 152</p> <p>The Business Model Barometer 153</p> <p>Contractually Predictable 155</p> <p>Enterprise Software 155</p> <p>Software as a Service (SaaS) 156</p> <p>Subscription 157</p> <p>Behaviourally Predictable 158</p> <p>Advertising 160</p> <p>Transactional 161</p> <p>Hybrid 162</p> <p>Marketplace 162</p> <p>Mix, Match and Moonshot 164</p> <p>Conclusion 167</p> <p><b>8 </b><b>Hit Refresh 169</b></p> <p>Introduction 169</p> <p>Third-Order Optimisation 170</p> <p>The Pirate Metrics 171</p> <p>Shades of Grey 172</p> <p>Preserve the Soul 175</p> <p>Continue Experimentation 176</p> <p>Build for a Crisis 177</p> <p>Tip 1: Values Make or Break Firms 179</p> <p>Tip 2: It’s the Team, Idiot 180</p> <p>Tip 3: Decentralising Decision-Making 181</p> <p>Tip 4: Data-Driven Accountability 182</p> <p>Tip 5: Embracing Cost Consciousness 182</p> <p>Tip 6: Growing Responsibly 183</p> <p>Tip 7: Tapping into a Support Network 184</p> <p>Tip 8: Mind the Mind 184</p> <p>Conclusion 187</p> <p><b>9 </b><b>Winner Winner Chicken Dinner 189</b></p> <p>Introduction 189</p> <p>The Macro Environment 190</p> <p>What History Tells Us 191</p> <p>Wear Your Mask First 194</p> <p>Cold Decisions and Humane Execution 197</p> <p>Customer Is King 200</p> <p>Infrastructure Catalysts 203</p> <p>Business Model Evaluation 206</p> <p>All Change 208</p> <p>Conclusion 212</p> <p>Glossary 215</p> <p>Index 221</p>
<p><b>ARUNKUMAR KRISHNAKUMAR</b> is a partner at Delphos International, where he leads emerging markets technology investments. He holds a Master’s degree in Finance from the London School of Economics and a postgraduate Diploma in Global Business from Said Business School, University of Oxford. He is also a podcast host.</p> <p><b>MAXSON J.Y. TEE</b> is Associate Vice President of Corporate Strategy and Digital Development at Barclays. He is also an investor and research analyst at Green Shores Capital.
<p>When times are good, even mediocre startups get funded. However, when a financial downturn or crisis hits, getting access to funds becomes a lot more difficult. Very few startups survive a market downturn.</p> <p>But not all startups succumb to difficult market conditions. Some come through these tough times leaner and stronger than ever. <i>Restartup: A Founder’s Guide to Crisis Navigation</i> delivers a series of interviews with venture capitalists, Chief Executive Officers, and academics, as well as a set of relevant case studies, to shed light on how successful startups hold on when the markets get rough. <p>Accomplished investors, entrepreneurs, and authors discuss concepts like the money pyramid—which will help you understand your financing options during a crisis—and fundraising psychology tips that help you understand potential investors and what drives them during a financial crisis. <p>You’ll be introduced to the concepts, tools, and techniques you need to sail through the economic storm without battering your sails. You’ll discover the importance of protecting your mental health as a founder, maintaining your wellbeing even when things seem bleakest and most dire. <p>You’ll learn to embrace operational efficiencies, so that you reduce your burn rate and hold on to your top people during lean times, emerging from the crisis stronger than ever. Finally, you’ll discover how to welcome the opportunities that only present themselves in the depths of a market downturn. <p>Perfect for startup executives, managers, and employees, as well as investors and entrepreneurs, <i>Restartup</i> will also earn a place in the libraries of anyone interested in how startups get financed in bear markets when circumstances get tough.

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