Details

Renegades Write the Rules

How the Digital Royalty Use Social Media to Innovate
1. Aufl.

von: Amy Jo Martin
17,99 €
Verlag:	Wiley
Format:	EPUB
Veröffentl.:	29.08.2012
ISBN/EAN:	9781118442289
Sprache:	englisch
Anzahl Seiten:	224

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Beschreibungen

Titelbeschreibung

Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. <ul> <li>Reveals the winning strategies for using social media to achieve dramatic results</li> <li>Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity</li> <li>Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization</li> <li>Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives</li> </ul> The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.

Inhaltsverzeichnis

Foreword by Tony Hsieh ix 0 The Renegade Way 1 Rule 1 Be the Media 19 Rule 2 Show Some Skin 33 Rule 3 Unmask Your Motives 51 Rule 4 Get Comfortable Being Uncomfortable 69 Rule 5 Ask Forgiveness Rather Than Permission 91 Rule 6 Consensus is the True Authority 111 Rule 7 There’s a New ROI in Town 133 Rule 8 The Act of Good Can Be Scaled 149 The Next Chapter 171 Appendix A: Digital Royalty’s Core Values 178 Appendix B: Lessons Learned 180 Notes 183 Acknowledgments 185 The Author 189 Index 191

Autorenportrait

Amy Jo Martin is founder of the social media consultancy Digital Royalty and Digital Royalty University. She's the former director of digital media and research for the NBA's Phoenix Suns. She pioneered how professional sports integrate social media and planned the first-ever professional sports Tweet Up with Shaquille O'Neal. Martin was named one of Forbes' Best-Branded Women on Twitter with nearly 1.2 million devoted followers (@AmyJoMartin). She is a regular contributor to the Harvard Business Review, and you can visit her Web site at www.amyjomartin.com.

Back cover copy

Praise for Renegades Write the Rules "Ever wonder what the early Western settlers were thinking? They were trailblazers willing to risk everything to explore the new world. Social media is the new frontier, and Amy Jo Martin is handing us the GPS needed to navigate this new order. If you are selling, marketing, or branding, Renegades Write the Rules is the book you'd better be reading." —Rob Palleschi (@RobPalleschi), global head, DoubleTree by Hilton "Renegades Write the Rules tells the story of trailblazing, of the in-the-moment sparks that drive innovation and change. At a moment when we have so much to learn from each other, Amy Jo's grounded voice and passion for social media provide a catalyst to engage, connect, and capture our collective capacity to empower—and provoke—a movement that can move us forward, together and as individual creative voices." —Steve Nash (@SteveNash), two-time NBA MVP and president, the Steve Nash Foundation "Social media has completely transformed the way we communicate, allowing us to reach out to people affected by cancer more effectively. Amy Jo Martin's innovative new book serves as a valuable resource for people using social media to change the world." —Doug Ulman (@LivestrongCEO), president and CEO, Lance Armstrong Foundation "In many ways, Amy Jo Martin has changed the game of how businesses and brands approach the incredible medium that is social media. She's a masterful social media strategist and a true trailblazer, and will continue to be an innovative presence throughout the tech industry." —Dwayne "The Rock" Johnson (@TheRock), actor and entertainer "Twitter is the greatest marketing tool in the history of the world and Renegades Write the Rules demonstrates how we're only limited by our imaginations when it comes to social media." —Dana White (@DanaWhite), president of UFC