Real You Incorporated8 Essentials for Women Entrepreneurs
Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business—unique and different. In the first section of the book, Find It Within You, readers will learn how to express internal personality, passions and essence to define the internal brand. In the second section, The Competitive Advantage, readers learn how to extend the internal message into the world—to their partners, employees and ultimately their customers. Part branding—the author is a nationally known marketing expert—and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries: manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration and role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs can complete and keep with them, to remind them of their Real You, no matter what phase their business is in.
Introduction. Section I: Find It Within You. Real Fact 1: It All Starts With You. Life Lesson One: Your future starts now. Life Lesson Two: Learn from your past. Life Lesson Three: Describe yourself in one word. Real Fact 2: Define Your Passions. Life Lesson Four: Find the real people in your life. Life Lesson Five: Don’t go it alone. Life Lesson Six: Follow your instincts. Real Fact 3: Discover Your Brand. Life Lesson Seven: Tell your company story. Life Lesson Eight: Defi ne your brand essence. Life Lesson Nine: Create your vision statement. Section II: The Competitive Advantage. Real Fact 4: Bring Your Passion and Your Brand Together. Life Lesson Ten: The fi ve senses of branding. Life Lesson Eleven: Create a marketing plan. Life Lesson Twelve: Make it tangible. Real Fact 5: Create a Unique and Real Work Environment. Life Lesson Thirteen: Be a creative leader. Life Lesson Fourteen: Express your brand in hiring. Life Lesson Fifteen: Avoid culture vultures. Real Fact 6: Your Personal Brand Is Your Business Brand. Life Lesson Sixteen: Customers know if you’re faking it. Life Lesson Seventeen: Be everywhere she wants you to be. Life Lesson Eighteen: The real world is online. Real Fact 7: Chart Uncharted Waters. Life Lesson Nineteen: Build your business network. Life Lesson Twenty: Change the world for other women. Life Lesson Twenty-One: Capture your charitable passion. Real Fact 8: Creativity Is Unstoppable. Life Lesson Twenty-Two: Don’t get stuck. Life Lesson Twenty-Three: Play. Life Lesson Twenty-four: Share. Acknowledgments. About the Author. Index.
Kaira Sturdivant Rouda is a nationally recognized branding professional with more than twenty years of experience in marketing, brand building, and entrepreneurship. She is co-owner of Real Living, one of the nation's fastest-growing real estate firms, where she created and continues to manage the company's brand and culture. She is also a newspaper columnist, fiction writer, and frequent speaker on the topics of marketing and the power of women in business. She lives in Columbus, Ohio, with her husband, Harley, and their four children.
It's a fact; every sixty seconds a womanstarts a business. And while women represent a dominant force in the ever-growing business economy, the demand to fit into the corporate "boys club" is still pervasive.In Real You Incorporated, Kaira SturdivantRouda reveals the secret to building a successful brand, and thus a successful busi-ness, by refusing to fit in. Being successful is all about being you—the real you. Real You Incorporated offers women a bold and refreshing message: for a brand to truly, deeply resonate with customers, it has to be based on something truly genuine—yourself. Building that personal, genuine brand means being true to yourself in every part of your business—from how you promote your talents to how you interact with the people in your office and everything else. Rouda's lively book provides readers with a helpful Real You Incorporated chart that captures the most essential elements of your business: you and your passions, brand, positioning, culture, customers, and gifts. Once you fully define your personal brand, Rouda shows you how to use it as a competitive advantage that will prove invaluable to your long-term success. Each chapter includes profiles of successful entrepreneurs and provides inspiration and cautionary tales for every business woman. Full of new ways to look at age-old problems—including handy tools like a "Snark Scale"—Real You Incorporated empowers you to join other women who are changing the face of business. It starts by discovering who you are and developing an authentic, unique personal brand, one based simply on being the real you.
Praise for Real You Incorporated "What I admire about Kaira is her can-do attitude. She knows what it's like to be in a man's world, but still accomplish things her way. She's the real thing, and after reading this book, you'll feel more confident of being your real you too. Go for it." —Keith Ferrazzi, bestselling author of Never Eat Alone "Kaira Rouda empowers the woman entrepreneur by simply telling her to be herself. Where other books urge women to fit in with the boys, Real You Incorporated shows you how to create your own unique and wonderful brand. The secret is building it around the real you!" —Barbara Corcoran, founder of the Corcoran Group and author of If You Don't Have Big Breasts, Put Ribbons on Your Pigtails "Really simple and really smart rules for all women. Follow them, and you'll build your brand and find real success." —Laura Ries, coauthor of The 22 Immutable Laws of Branding "Real You Incorporated is a courageous undertaking. Kaira Sturdivant Rouda is the kind of author who is uniquely suited for her subject—she is both a successful woman in business and completely unafraid to share her candid insights and advice. I can see this book being a blueprint for many youngfemale entrepreneurs." —Justin McCarthy, Google "Filled with keen insights, practical knowledge, and tactical tools to build your success, Real You Incorporated is a concise, friendly read for women who wantmore than just advice. They want answers, and this should be their first stop." —Delia Passi, author of Winning the Toughest Customer: The Essential Guide to Selling to Women
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