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<p>PREFACE ix</p> <p>ACKNOWLEDGMENTS xi</p> <p>1 SUPPLY CHAIN SYNCHRONIZATION 1</p> <p>2 DRIVEN BY REAL DEMAND 13</p> <p>3 REGIONAL THEATERS OF SUPPLY 35</p> <p>4 DYNAMIC LIVING MODELS 53</p> <p>5 SPLINTERING THE SUPPLY CHAIN 73</p> <p>6 THE OMNICHANNEL CHALLENGE 93</p> <p>7 CONTROL TOWERS 113</p> <p>8 FAST DATA 133</p> <p>9 SHARED SUPPLY CHAINS 151</p> <p>10 A CUSTOMER OF ONE 169</p> <p>11 THE SUSTAINABILITY PETARD 185</p> <p>12 FINANCIAL DYNAMISM 205</p> <p>INDEX 219</p>

<p><b>James A. Cooke</b> is Editor of <i>Supply Chain Quarterly</i> and has more than 30 years of experience covering topics including industry, supply chains, software, and technology for business magazines. He currently reports and writes on supply chain trends, supply chain best practices, and industry developments. A recognized global expert on supply chain strategy and technology deployment across numerous industries, he is recipient of the American Society of Business Press Editors award for his insights on supply chain trends.

<p><b>Features emerging trends that are shaping supply chain operations worldwide as well as impacting the global business landscape</b> <p>Beginning with the assertion that supply chains are an overlooked factor behind anemic economic growth, <i>Protean Supply Chains: Ten Dynamics of Supply and Demand Alignment</i> provides a comprehensive overview of the developments occurring in the field of supply chain management. A broad range of topics in facility location, inventory, strategic sourcing, and supply chain coordination are addressed in addition to coverage of major developments within the field. The author's main position is that supply chains must be more than agile or flexible; rather, they must become protean and capable of changing shape in response to a volatile global business landscape. <p>The author, a well-known editor and researcher in the field, presents current real-world examples combined with insights into the impact of recent trends that are expected to affect the global business landscape over the next decade. Highlighting companies with leading-edge supply chains as examples, the book discusses methods to reduce spending, increase revenues, and achieve streamlined productivity in a changing economic climate. The book utilizes further examples from the growth of online retailing and automation in distribution centers, as well as the use of protean supply chains to gain competitive advantages internationally. In addition, the book features the following ten emerging trends, which are shaping supply chain operations worldwide: <ul> <li>The rise of regional theaters of supply</li> <li>Global risk management through control towers</li> <li>Customer segmentation</li> <li>Real demand realization</li> <li>Demand swing alignment with production and distribution</li> <li>Omnichannel retailing challenges</li> <li>Customer of one service</li> <li>Sustainability challenges</li> <li>Collaboration vs. competition in the new economy</li> <li>Financial dynamism</li> </ul> <p>The book is an ideal reference for professionals and practitioners in operations research, business/management science, applied mathematics, and industrial engineering as well as an appropriate supplement for undergraduate and graduate-level courses in supply chain management.

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