Details

<p>Foreword xix</p> <p>Introduction 1</p> <p><b>Part I: Getting Started with the Business of Blogging 7</b></p> <p>Chapter 1: Examining Blogging at the Professional Level 9</p> <p>Chapter 2: Finding Your Niche in the Blogosphere 33</p> <p>Chapter 3: Protecting Your Blog with Appropriate Business Policies and Practices 55</p> <p><b>Part II: Making Money with Your Blog 79</b></p> <p>Chapter 4: Monetizing Your Blog Strategy 81</p> <p>Chapter 5: Selling Products or Services on Your Blog 97</p> <p>Chapter 6: Making Money from Advertising 117</p> <p>Chapter 7: Getting Paid for Your Words 151</p> <p><b>Part III: Building Your Blog, Step by Step 169</b></p> <p>Chapter 8: Choosing Your Blog Name, Platform, and Web Hosting 171</p> <p>Chapter 9: Designing Your Blog 189</p> <p>Chapter 10: Developing Your Blog Content 211</p> <p><b>Part IV: Maximizing Your Blog’s Success 237</b></p> <p>Chapter 11: Getting the Word Out about Your Blog 239</p> <p>Chapter 12: Responding When Companies Come Calling 267</p> <p>Chapter 13: Monitoring and Measuring: Why They Matter 283</p> <p>Chapter 14: Keeping Your Blog Fresh 303</p> <p><b>Part V: The Part of Tens 317</b></p> <p>Chapter 15: Ten Common Mistakes and How to Avoid Them 319</p> <p>Chapter 16: Ten (Or More) Blogs You Can Learn from Simply by Reading 327</p> <p>Chapter 17: Ten Tips for Jump-Starting Your Creativity 335</p> <p>Index 343</p>

<b>Susan J. Getgood</b> is the Principal of GetGood Strategic Marketing (www.getgood.com). She advises organizations on social media and marketing strategies that build brands and drive revenue. Her blog, Marketing Roadmaps, can be read at http://getgood.com/roadmaps/. Follow her on Twitter as @sgetgood.

<b>Turn a blog into real income! Here's how you build a blog-based business</b> <p>If you want to blog like you mean business, this book is for you. Whether you own a small business or work solo from your kitchen table, this book helps you successfully use your blog as a business. How do you find a niche, plan a strategy, promote your blog, and monetize it? It's all here, and more, in this friendly guide.</p> <ul> <li> <p>It's all in the approach — tackle things the way professionals do, by setting realistic goals and building a business plan</p> </li> <li> <p>Know who everybody is — understand your competition, define your audience, and find your own niche</p> </li> <li> <p>Get some people — do you need a lawyer? An accountant? Protect your business blog with trademarks, copyrights, and other important practices and policies</p> </li> <li> <p>Mind your money — learn how to monetize your blog, set up a budget, and get paid</p> </li> <li> <p>Build a blog that brings 'em in — choose a name and a Web host, and then see how to design a killer blog</p> </li> <li> <p>Get the word out — promote like crazy using search engines, social networking, traditional marketing, and PR</p> </li> <li> <p>Crunch the numbers — explore ways to measure and analyze your results with Google Alerts, Google Analytics, and FeedBurner</p> </li> </ul> <p><b>Open the book and find:</b></p> <ul> <li> <p>What professional bloggers know</p> </li> <li> <p>How to turn a hobby blog into a business</p> </li> <li> <p>Different ways to monetize your blog</p> </li> <li> <p>Why promotion is the key to blogging success</p> </li> <li> <p>The pros and cons of selling in your online store or someone else's</p> </li> <li> <p>Design tips to make your blog unique</p> </li> <li> <p>Interviews with successful blog-preneurs</p> </li> <li> <p>Ten common mistakes and how to avoid them</p> </li> </ul> <p><b>Learn to:</b></p> <ul> <li> <p>Find your niche to build a blog-basedbusiness</p> </li> <li> <p>Earn income from your blog</p> </li> <li> <p>Create content and a design thatattract readers</p> </li> <li> <p>Monitor and measure your success</p> </li> </ul>

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