Revised and Expanded
Cover image: © istock.com/Zeffss1
Cover design: Wiley
Copyright © 2016 by David Meerman Scott. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
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Library of Congress Cataloging-in-Publication Data:
Names: Scott, David Meerman, author.
Title: The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business / David Meerman Scott.
Description: Revised Edition. | Hoboken : Wiley, 2016. | Revised edition of the author's The new rules of sales and service, 2014. | Includes index.
Identifiers: LCCN 2016012015 (print) | LCCN 2016022539 (ebook) | ISBN 9781119272427 (paperback) | ISBN 9781119272434 (epdf) | ISBN 9781119272441 (epub)
Subjects: LCSH: Selling. | Customer services. | Internet marketing. | Big data. | BISAC: BUSINESS & ECONOMICS / Sales & Selling. | BUSINESS & ECONOMICS / Marketing / General.
Classification: LCC HF5438.25 .S347 2016 (print) | LCC HF5438.25 (ebook) | DDC 658.8–dc23
LC record available at https://lccn.loc.gov/2016012015
This book, my 10th, is dedicated to my grandmother Dorothy Miller Jones (1905–1996). When I was a child, Grandma Jones taught me that if you want to receive letters, you've got to write letters. I wish I could share with her that the same thing is true today about social networking and customer engagement; you have to give to get.