Table of Contents


Table of Contents

Series Page

Title page

Copyright page



State of the Art

Weaknesses in Current Approaches to Change Implementation

A Stakeholder Theory Perspective

A Communication Perspective

Cases of Organizational Change


1 Defining Organizational Change

What Is Organizational Change?

Types of Organizational Change

Complexity of Change Within Organizations


2 Processes of Communication During Change

Communication Processes


3 A Stakeholder Communication Model of Change

Stakeholder Theory

Complicating Stakeholder Relationships

Multiple Stakeholder Identities

Stakeholder Interactions

Roles Stakeholders Play in Change

Stakeholder Model of Implementation of Change


4 Outcomes of Change Processes

Problems in Assessing Organizational Outcomes

Assessing Change Outcomes

Assessing Results of Change

Causes for Implementation Failures and Successes


5 Communication Approaches and Strategies

An Overview of Strategic Implementation Models

Communication Strategy Dimensions

Channels for Communicating


6 Power and Resistance

Power During Organizational Change

Resistance During Change

Forms of Resistance

Dispositional Resistance

Value of Resistance


7 Antecedents to Strategies, Assessments, and Interactions

Institutional Factors

Implementers’ Perceptions of Change Context

Stakeholders’ Perceptions of Change Context


8 Stakeholder Interactions: Storying and Framing

Creating Stories and Storylines that Make Sense


Stories and Frames Create, Maintain, and Resolve Concerns

Creating and Resolving Alliances, Rivalries, and Schisms

Which Stories and Frames Matter?


9 Applying the Model in Practice

Activity Tracks

Tools for Managing Activity Tracks

Myths About Implementing Planned Change




Foundations of Communication Theory

Series Editor

Marshall Scott Poole (University of Illinois, Champaign-Urbana)

Editorial Board

James Aune (Texas A&M University); Robert T. Craig (University of Colorado at Boulder); Leah Lievrouw (University of California Los Angeles); Alan Rubin (Kent State University, Emeritus); David Seibold (University of California Santa Barbara)

The Foundations of Communication Theory series publishes innovative textbooks that summarize and integrate theory and research for advanced undergraduate and beginning graduate courses. In addition to offering state-of-the-art overviews in a broad array of subfields, authors are encouraged to make original contributions to advance the conversation within the discipline. Written by senior scholars and theorists, these books will provide unique insight and new perspectives on the core sub-disciplinary fields in communication scholarship and teaching today.


Organizational Change: Creating Change Through Strategic Communication, Laurie K. Lewis


An Invitation to Communication Theory, Robert Craig

Foundations of Intercultural Theory, Deborah Cai and Ed Fink

Foundations of Media and Communication Theory, Leah Lievrouw

Managing Privacy, Sandra Petronio

Foundations of Organizational Communication, Linda Putnam and Scott Poole

Theorizing Crisis Communication, Timothy Sellnow and Matthew Seeger

Title page

This book is dedicated to Mikyla, Parker, and Craig, whose patience, encouragement, and love made this book possible, and to Pat, Bob, and Mark who taught me to love ideas