Cover Page

Your Trajectory Code




Title Page

Introduction–Your Trajectory Code
The Mental DNA Imprint to Who You Are, What You Do, and How to Design an Adaptive Attitude for Achievement!

  1. The Trajectory Code™
  2. Watch Jeff live before you read this chapter online at

Re-Do You

Imagine being able to reboot your life, beginning at this very moment, given all you know and mentally possess. Imagine if you could bridge the gap from where you are in life to where you want to be, and then maintain that trajectory as you make greater gains, greater wins, and greater contributions to others.

The conscious and unconscious imprints upon your life from birth to the present date directly impact the trajectory that you take and the destinations you reach. Understanding your current, past, and future imprints allows you to manage your Line. This is how you'll get from where you are to where you want to be.

That is what this book will do. Your Trajectory Code is the universal truth for a better you. And if you understand what your Line is—where it is at all times, and the forces that influence it—you can do exactly that. Moving from good to great to significant requires that you understand and take ownership of your Trajectory Code (TC). These are the imprints we have unconsciously allowed to shape our psychology, and are therefore the behaviors that are consciously self-directed and accepted, and that guide our trajectory through life.

Nothing happens by accident. The impressions you carry, acknowledge, understand, and manage will influence your trajectory direction in the present, intermediate, and long term. Understanding these imprints and recognizing subsequent future conscious imprinting allows you to make a trajectory change at any time and attain even greater things—on both a personal level and on a professional level.

Your Trajectory Code will be the beginning of your journey, quest, and conversation along this pathway, but will by no means be the complete work you will undergo. The way in which you engineer your relationships, and experience the environments and culture for what you accept and internalize are all part of the process as well.

People in today's world are looking for new ways to achieve or deceive, to excel or derail, to grace or deface, to contribute meaningfully or make the case for ever-increasing entitlements. The question at either end of the pendulum is, what calibrates individuals and groups to have these polarizing mindsets and associated behaviors? It is the Trajectory Code™ that has wittingly or unwittingly been calibrated within each of us. We either expect that someone else will take care of things for us, or we recognize that we are responsible for our needs and goals. It is the latter group that sees the need to apply mental and physical labor into the equation.

There are countless examples within politics, labor, management, business, communities, families, personal relationships, religion, and even within our own internal dialogue over our imprinting. Often, our past experiences—whether personal or professional—influence our internal dialogue and cause us to believe that future interactions will be the same. A single negative interaction with a coworker, for instance, may lead us to assume that all future interactions will be just as negative—and we end up receiving exactly what we tolerate and condone.

Your Lines—the pathways of what you say, do, feel, and act—are represented by your motives, values, and psychological needs, each of which calibrate your trajectory on a daily basis. You design your own Trajectory Code to accept or reject any signal consistent or inconsistent with its architecture. In this way, you already possess everything you will ever need to attain greatness. You train your thoughts, cells, and behaviors to act and respond the way they do. Once trained, these elements want to maintain that trajectory. They remain open to anything consistent with that training and resist anything that challenges it or seems out of context. You can take ownership of your code and attain even deeper and more meaningful levels of greatness; or you can abdicate responsibility and allow others to determine your code and thus your destiny.

The Conference Board and Harvard Business Review reported in 2012 that research surveys show thousands of American workers had the lowest job satisfaction in 22 years. Research by Deloitte, HBR, and Gallup indicates that job satisfaction, individual happiness ratings, and increased quality of work is significantly linked to productivity and profitability. Some research even indicates as much as doubled profitability linkage to happiness factors. In fact, a 2012 New York Times article indicated that the cost of disengagement on America's productivity is more than $300 billion annually.

In 2012, Deloitte compiled a research white paper on technical professional skills and knowledge development. Seventy-two percent of Deloitte's top clients worldwide clearly indicated that this is the single greatest make-or-break point to business succession, while less than 7 percent believed their organizations weren't actually doing anything to secure their future and their success.

Even more alarming is that this level of disengagement occupied protestors' entitlement beliefs. And an individual's or an organization's Trajectory Code influences how we see ourselves and others. This perception—and the action that follows—leads to the achievement of immediate, intermediate, and long-term goals.

From 2000 through 2012, I served as the publisher for PERFORMANCE/P360 Magazine ( We showcased articles on achievement, success, and performance by the leading experts, celebrities, professional athletes, political leaders, best-selling self-help and business authors, original thought-leaders, entertainers, entrepreneurs, and business leaders from across the globe. We found a common thread to all editorial contributions and interviews—namely, that leaders are achievers and achievers have solutions. Losers make excuses, point fingers, lay blame, and deflect attention away from their inability to take responsibility.

So, how can you calibrate away from implosion destinations and make meaningful contributions and meaningful lives? It's as simple as A-B-C: The process by which you visualize your Trajectory Code (see Figure I.1).

  1. Point A is always the Activating Event—the starting point that determines how your TC shapes your every action. From here, there are only two trajectories to track.
  2. Point B represents the Line, where your actual behaviors, learned habits, personal standard operating procedures (SOPs), and emotional influences may direct your path. It is how you have trained yourself to think and act and typically represents your current reality—not your future goals.
  3. Point C represents Consequence. Your Line is always the desired and intended consequence, the course to your intended goal, target, and trajectory for success. It is only by understanding the influences, alignments, and your Trajectory Code (the 1 percent factors, which we'll explain in greater detail later) that you attain Point C and ensure your Line is most efficiently executed. It is influenced and calibrated by your mission, vision, and values. Your Point C is calibrated and your momentum is maintained by very specific Key Performance Indicators (KPIs) that allow you to sequentially measure the immediate, intermediate, and long-term time spans as you progress forward to Point C.

Figure I.1 Your Trajectory Calibration

A more profound question is whether the trajectory represented as Point B is taking you off track. If you were to extrapolate outward at the time of an action, could you recognize where it would take you in the end? Making trajectory recalibrations is exceedingly easy at the base line, represented by the circle at the base represented by Point A—as opposed to where most people wake up and recognize they are off trajectory!

Acknowledge, assume ownership, and rewrite (recalibrate) your Trajectory Code by focusing on the Line that matters. Remove or limit the influence of negative imprinting upon your Trajectory Code and ensure that your Trajectory Code is exercised (calibrated), to help you achieve your desired direction.

This book discusses in detail those factors that have influenced your trajectory thus far. We'll talk about how to harness those factors and leverage them for your advantage and for the future. We'll hone in on the influences to which you should willingly expose yourself for greater Trajectory Code enhancement.

Your trajectory calibration directly dictates your path. Understanding the marked space directly above Point A as those immediate actions after launching from Point A—and recognizing the examination of any action extrapolated into the future—will reveal whether you are heading towards Point B or Point C. This will then determine your ability to make a calculated adjustment, which is a mere 1 percent recalibration at that moment. These 1 percent recalibrations are typically easy to undertake, met with minimal internal or external resistance, and can yield significantly different outcomes.

Let's say you're trying to lose weight. Some examples of common 1 percent recalibrations are drinking water before you eat in order to eat less, or taking the stairs instead of taking an elevator. In terms of professional growth, small things like asking someone to review a critical e-mail before you send it would be a 1 percent recalibration.

Every decision and action you undertake impacts your trajectory and the Line you are on. Veering off course—even by the slightest degree—impedes your ability to arrive at your ultimate destination. Imagine a pilot attempting to circumnavigate the globe—if the pilot's trajectory is off by as little as one degree, he would not end up back at the same longitude where he started but would be off by more than 500 miles!

Most individuals and organizations miss these 1 percent opportunities and fail to realize that they are moving off their desired Line—until they awaken at Point B and see Point C off in the distance. They must then undertake a significant amount of work—often painful and wrought with resistance, blame, anger, and resentment—to get back onto trajectory track C. But even at this point, a true performer will accept the off-track trajectory and undergo the work necessary to reestablish themselves on the correct path. They do so by building a better code, eliminating the losers from their life, and drawing upon the champions. You can respond—which is an act of logic when you have the facts—and can take the appropriate action. However, you react—an act of emotion—when you engage in this process in reverse; that is, take action and then get the facts. This book will empower you to regain control of your trajectory and destiny, regardless of the situation or circumstances that you find yourself in.

At the end of each chapter, I have provided three simple questions for you to consider in reflection for that chapter and how to apply these ideas into your life for trajectory implementation and success.