“OFFLINE presents an insightful and convincing argument for the need for humans and societies to protect the most valuable resource of our time: attention.”

Jens Hjorth-Larsen, Consultant, 29 years, no kids.

“Crazy that it's only when you change your bad habits and lifestyle that you realize how little you lived life before.”

Mette Stryhn, CEO and Mother of three.

“An amazing, easily understandable book, providing both a significant eyeopener for your own behavior and a tangible help for a healthier digital life.”

Kim Sylvestersen, Section Manager, Father of one.

“What an eyeopener! Taught me how to get a healthier relationship with my smartphone.”

Anders Røpke, Wind Power Lab CEO and Father of two.

“If your children use smartphones, you need to read this book!”

Teresa Egballe, Municipal Manager and Mother of three

“Required reading for any parent with smartphone-kids.”

Søren H. Mohr, CEO, Father of two.

“Is your phone in control of your life? Read this book and find out!”

Niklas Laugesen, CEO at Napp.

“Made a huge impact on me and I'm grateful that I got the message.”

Lotte Thor Høgsbjerg, Founder SPIB media, Mother of two.

“Wow! I had no idea about how powerful these brain-hacks are. Must read!”

Tone Folkedal, GP, Mother of two.

“What a well written wake-up-call! Now I understand why it has been so hard to get away from my smartphone. Thanks!”

–– Sarah Thorngreen Auken, Mother of two and parish priest.

“Shows you how to get the most out of being online without being sucked into wasting your time. Great for families with kids.”

Maria von Würden, Registered nurse, Mother of two.

“My two kids change their behavior if they spend too much time online. Now I understand why and have set easy to follow rules for how and when they are online”

Charlotte Just Nielsen, Selfemployed and Mother of two.

“Wow. What a wake up call. Today I recommended this book to my patients and have become much more aware of how my own family uses smartphones and ipads.”

Michael Hejmadi, MD, GP and Father of two.

“Canned social recognition. What a sharp insight. This book is a must-read! Our public sector and kids need to be made more aware!”

Mette Ernlund, PhD and Mother of two.

“Loved the book and the theories – almost felt guilty reading as an ebook on my smartphone….”

Jens Balle, Sales Rep. and Father of three.

“Learn how to get the online world to work for you without being tricked and trapped into its addictive design. Recommended reading.”

Amira Saric, CSR-specialist and Mother of three.

“Thought provoking. Made me put my phone away and start prioritizing what's important for me and my family”.

Kasper Mortensen, Prepress Technician and Father of three.

This edition first published 2019

© 2019 Imran Rashid and Gerald Soren Kenner

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Library of Congress Cataloging-in-Publication Data is available.

ISBN 978-0-857-08793-5 (paperback)
ISBN 978-0-857-08794-2 (ePDF)
ISBN 978-0-857-08792-8 (ePub)

Cover Design: Wiley
Brain Image: © Denis Maliugin/Shutterstock,
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This book could not have been written without input from experts in many different fields. In particular we would like to thank Professor of Neurobiology Albert Gjedde (Center of Neuroscience at Copenhagen University); Jacob Geday, MD (neurologist and neuroscience researcher); Anette Prehn, MD (sociologist and science communicator), and Kristian Moltke Martiny, PhD (post-doc at the Center for Subjectivity Research, Copenhagen University) for taking time to review and critique our work. Thank you to Martin Booe for outstanding editorial consultancy, to Sarah Kenner for editing input and pointing out Ben Okri, and to Karen Weller for quick and pinpoint accurate copy-editing. You have made this a better book than it otherwise would have been. It goes without saying that any remaining errors and flaws are ours.