Copyright © 2019 by John Wiley & Sons, Inc. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.
For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002.
Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. For more information about Wiley products, visit our web site at www.wiley.com.
Library of Congress Cataloging-in-Publication Data:
Names: Jain, Anu (Business consultant), author.
Title: Pervasive intelligence now : enabling game-changing outcomes in the age of exponential data / Anu Jain.
Description: Hoboken, New Jersey : John Wiley & Sons, Inc., [2019] | Includes bibliographical references and index. |
Identifiers: LCCN 2018041456 (print) | LCCN 2018042374 (ebook) | ISBN 978-1-119-55886-6 (Adobe PDF) | ISBN 978-1-119-55885-9 (ePub) | ISBN 978-1-119-55887-3 (hardcover)
Subjects: LCSH: Business intelligence. | Management—Statistical methods. | Organizational change. | Strategic planning.
Classification: LCC HD38.7 (ebook) | LCC HD38.7 .J33 2019 (print) | DDC 658.4/72—dc23
LC record available at https://lccn.loc.gov/2018041456
This isn’t so much a book as it is a conversation. Imagine that you and I are seatmates on an airplane, getting ready for a long flight. We introduce ourselves, and I tell you that I work for a large consultancy and help companies with their analytics efforts. You smile and look a bit apprehensive but curious. Then you begin to tell me a bit about yourself. You’re in management, or the C-suite, at a large company that has a mature analytics program that could be worse, but could also be better.
As our conversation grows, you mention some of the problems your organization has been having and ask me some general questions. Over the next several hours our talk deepens to cover a broad spectrum of analytics topics and problems that are common to companies as they navigate the often technically and politically fraught process of using analytics to gain insight into their business and enable better decision-making and make those analytics capabilities pervasive in the organization.
This book represents the perspective and advice I’d give you on that airplane. It’s not an endorsement of any philosophy, tool set, or technology. Rather, it’s a response—born of more than 20 years of experience—to the most common analytics-related issues that I encounter when I speak to people just like you, all over the world.
Also, this book isn’t a narrative. You don’t have to read it cover to cover (although I hope you will) to get benefit from reading it. It’s not linear; each chapter is short and self-contained so you can open this book to any chapter and start reading when it’s convenient for you, then put it down and pick it up later if you need to.
You also might not agree with some of my advice, which is great. My hope in writing this book is to start conversations that serve as the springboard to helping you answer some of your most pressing questions and solve a few of your thorniest problems in implementing analytics—to gain a competitive advantage and grow your stakeholder value.
Thanks for reading, and I’d love to hear from you and continue the conversation!
I owe a great debt to many people for their contributions to this book. Without their deep industry knowledge and perception, this book would not have been possible. To Simon Moss who contributed outstanding analysis and content on information yield; to Tyler Rebman for his exceptional work on the human side of analytics and cognitive design and for herding all the cats and getting this thing done; to Mike Portell for his terrific contributions on AnalyticOps and driving everyone to do their job and do it well; to Avi Misra for his knowledge of data science and AI; to Bob Montemurro for his insights on DSNs and the cloud; to Jay Irwin for his vast bank of knowledge on data security; to Dave Trier for his leadership in data science and intelligence: They have taught me a great deal about the nature of true enterprise intelligence.
* * *
Simon Moss, Vice President, Industry Consulting and Solutions, Americas. Simon is responsible for consulting, solutions, and services across industrial, healthcare, retail, auto and transportation, financial services, and telecommunications industries. This team will be a leader in the application of high performance business analytics and computing, artificial intelligence and machine learning, intelligent process automation, IoT, and distributed computing solutions. Through these innovations, our objective is clear—to bring creative but real, demonstrable, and rapid business success for our clients.
Dave Trier, Competency Practice Lead, Americas. Dave leads over 350 delivery consultants across the following practices: data science, business intelligence, cognitive design, software engineering, data management, and ecosystem architecture. In his extensive delivery career, Dave has worked with all levels—executives, business leads, technical SMEs, developers—to help companies drive business value from technology and innovation.
Bob Montemurro, Ecosystem Architecture Lead, Americas. Bob brings 20-plus years of experience developing, architecting, and managing enterprise data and business intelligence solutions. With experience in designing and building large-scale enterprise analytic ecosystem solutions across multiple platforms, Bob captures and develops best practices for repeatable professional service delivery across ecosystem architecture and agile data development.
Avi Misra, Americas Data Science Practice Lead, Americas. Avi leads the Data Science practice in Americas that helps businesses realize the promise of artificial intelligence and machine learning. He has 15-plus years of experience in research, development, and deployment of artificial intelligent and machine learning solutions across multiple industries, including advertising and recommendation systems at Amazon, as well as the checkout-free Amazon Go store.
Tyler Rebman, Cognitive Design Practice Lead, Americas. Tyler is responsible for leading the Americas Cognitive Design Practice. As a seasoned services and technology leader with over 20 years of experience, Tyler’s team drives the intersection of the left and right brain in analytics. His teams explore, envision, and create the art of the possible and drive end-user adoption of analytical applications that include artificial intelligence, machine learning, and business intelligence.
Jay Irwin, InfoSec Practice Lead, Americas. Jay leads the Enterprise Information Security, Assurance Practice, and Regulatory Compliance Practice for Teradata Center for Enterprise Security. Jay has over 20 years of Information Security and Assurance Management Consulting for Fortune 1000 companies, political subdivisions, and multinational organizations. Jay’s specialties include: information security professional services practice management, risk management, information security consulting, information assurance consulting (DoD/federal agencies), cybersecurity consulting and program development, and security architecture assessment and design.
Mike Portell, Chief of Staff, Americas. Mike is Chief of Staff for Teradata Consulting. He is focused on leading strategic initiatives and operation management in a transforming organization. Mike is a 15-year veteran in the consulting and technology space. He was an early employee at Teradata Consulting and led their largest accounts, focused on advanced analytics, open source, and data engineering. Prior to Teradata Consulting, Mike was with Accenture in their R&D unit, focused on deploying emerging technologies.