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The Management of Living Beings or Emo-management

Delphine van Hoorebeke

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Foreword by Martine Brasseur

The management of emotions in companies is a necessity. It is nevertheless a difficult challenge, especially as emotions are associated with an inalienable liberty of the subject. At first, their spontaneous character appears to be in conflict with any attempts at management. Even when addressing the question of emotional control and distinguishing perception from emotional expression, at the risk of placing people in cognitive dissonance, a second objection to the potential management of emotions seems to reside in the possible intervention of a third party into an intrapsychic process that each individual is already struggling to channel. How can we move past the stage of philosophical debates like the ongoing one [DAR 95], opposing in particular the Earl of Shaftesbury1 who, like the Stoics, called for a self-government outside of all external laws and all sanctions solely through the satisfaction of good deeds, and Immanuel Kant, for whom self-determination fell under individual will and consisted of imposing the application of moral law on oneself? For both, emotions are understood as passions that cloud or distort judgment. This is not a matter for management because managing emotions would be reduced to personal discipline, very far from the challenges of developing professional skills or interacting with others, and reinforcing traditional conceptions that place emotions outside of the field of management.

Delphine van Hoorebeke’s approach, developed based on several scientific disciplines including sociology, psychology and neuroscience, is very different and allows her to address the complexity of motivations and emotional processes while demonstrating that their integration into management practices is not only possible, but also represents an important performance factor. Approaching management like a relational exercise requiring the development of human qualities in the people who practice it [CHA 90], she treats emotion as a manifestation resulting in a bias, one consisting of “taking something at face value” [THO 96b]. Emotions come to play the roles of indicators or alerts. Their capacity to make certain aspects of professional situations intelligible leads to an evocation of the existence of a form of emotional intelligence in line with Sartre [SAR 38], who considered that “emotional consciousness is primarily consciousness of the world” or Robert Solomon [SOL 98], for whom emotions “do not just happen to us”, they help us to face other people. In its pedagogical development, this book shows us, step by step, how emotions intervene in each step of management and what mechanisms managers should use.

Over the course of these pages, a model emerges of a professional practice that, by considering the emotions of the subject and the role attributed to feelings toward other people, comes to promote the recognition of humanity in the other, while giving managers the opportunity to affirm their own existence as human beings. It is through the management of people, this emo-management that is so aptly named, that we can humanize management.

Martine BRASSEUR

Professor at the Université Paris-Descartes Chief editor of the interdisciplinary journal

Management, Homme & Entreprise

Foreword by Claude Berghmans

The management of organizations has experienced many evolutions and mutations in the last 50 years that are directly related to the multiple evolutions of our society (technological, human, economic and political) and the major organizational figures who compose it in the context of globalization. From the scientific organization of labor in Taylorian structures to different methods of participatory management that we can observe in our current societies, the changes have been numerous and varied. New research disciplines and rich, innovative conceptual contributions have appeared in human resources and management sciences under the necessary pressure of multiple social changes that we have observed in English-speaking countries. Subsequently, the globalization of these approaches appeared and today we find very similar management methods in different areas around the world, moving toward a kind of standardization in the management of human capital. The same organizational and managerial dynamics are found in major financial or industrial groups. In addition, there are also innovative areas, similar to small groups or networks, that can provide new modifications to the understanding of how our organizations work and outline new managerial development paths that highlight innovation, limitless creativity, boldness and emotional intelligence. Notably, we see this in the management models of companies in Silicon Valley that are increasingly discussed and that spotlight the spirit of innovation and risk-taking where imagination stands alongside large-scale industrial and financial projects. This is true for both the success of small start-ups that transform into titanic structures, like Elon Musk’s SpaceX company that offers private spacecraft launches, or the great monsters of GAFA (Google, Amazon, Facebook, Apple) that are headed for world domination in their sectors. Sometimes insignificant in their infancy, these companies have succeeded in adapting and developing by relying on their human capital. To do this, many factors were necessary, including the consideration of emotional intelligence as a participative process of management. The role of emotions in companies is beginning to be felt in many organizations. First studied from a psychological angle in the 1980s, the consideration of emotions quickly became an essential and necessary element in the management of human capital in companies.

In practice, many HR managers address this question by trying to implement innovative approaches that allow them to develop and work on what some call “emotional competence” in order to make the most of it in the daily managerial practices of our colleagues. All the same, the concept is difficult and it is not so easy to integrate the management of emotions into the managerial best practices that an organization needs to optimize its performance. French university research in management sciences is only just beginning in this field and there are many ways to approach it. Of course, there are several methods of working on emotions in managerial practices, but what about their long-term effectiveness? HR practitioners today need precise methodological and conceptual foundations based on serious experimental research that has been proven in order to benefit from a real expertise on the subject, to provide clarity in a field that is still very abstract, and to be guided through this type of approach.

This is exactly the aim of Delphine van Hoorebeke’s book which, based on several years of research about managing emotions, brilliantly proposes a meticulous argument showing that emotions are found in most management, innovation and decision-making processes in large companies. Emotions have long been underestimated in companies. Here, the author shows how managerial practices are connected to managing emotions, whether it is at the level of decision-making, conflict management or emotional contagion. Her work highlights the important role of emotions in life skills and the professional interactions that we observe in the daily life of our organizations. Too long studied and perceived as a thinking machine, employees are emotional beings who need to thrive and use the emotional potential that they possess in order to optimize their individual and collective performances within their organization. Developing our emotional intelligence to optimize our managerial practices is becoming a necessity at the start of the 21st Century, where the dynamics of change are numerous and continue to accelerate. The future of our companies will need colleagues who can consider a larger facet of our cognitive potential and base themselves on what optimal emotional management can contribute to our daily work. Not accounting for emotions within companies is nonsensical. From now on, we must equip ourselves with solid and precise foundations for comprehension that allow practitioners in organizations to implement the use of this concept and provide pragmatic approaches that are adapted to the needs of organizations.

This book offers a new vision of management where emotions play an important role at both the individual and collective levels. Using a clear and didactic approach, the author offers us the possibility of constructing a precise understanding of emotional management and its implications at the level of individual and collective management processes that are necessary to all successful organizations. It is an innovative and indispensable tool for anyone who wishes to reflect on the matter and optimize the management practices of their companies in order to equip themselves with tools and especially specific frameworks that underscore the necessity of developing the emotional aspects of our modes of management that often still respond to the cold logic of past organizational models. The consideration of emotions in our managerial practices is now a necessity for responding to today’s growing performance requirements.

Claude BERGHMANS

HR Manager

Eurofoil Luxembourg SA

Preface

Management is in the process of restructuring. In an era of remote collaborative work (where cooperation is both inter-cultural and asynchronous), the social responsibility of companies (where a collaboration is envisioned between the stakeholders in a company), and uberization (where every person becomes their own employer subject to the opinions of clients and harsh market forces), the management of people in the workplace requires some adjustment in order to consider the neurological, psychological and psychobiological aspects of human beings in both their ways of managing and of being managed, and in the consequences of their management for themselves and others. Faced with technologies, management must rediscover its humanity to secure its position. This expression of the “humanization” of the human is based on the fact that, in companies, until now humans have only very rarely and exceptionally been considered as a whole; often, they were considered to be only robots (bodies), brains (heads) and above all, beings without emotions, which are often viewed as sentimentality at work (hearts). However, the soft skills that are so sought-after in management today are based on a combination of these three pillars.

The many behavioral issues and reactions of a group, which often explain the failure or success of a given project, depend on this consideration and a holistic understanding of the human at work. This necessity is all the more fundamental because the current problem is part of a radical change in our society, with no one arguing the need for a new economic paradigm. The new order of the economy in the making prompts us to change the reasoning and model of human relations.

Driven by social networks and societal, economic and environmental evolutions, human relations are led to change. Here, one element takes a position that was unexpected until now, disrupting several accepted meanings: the heart.

“The increase in hearts in the production process will shake up companies and society1. […] The power of the heart, the capacity to work together, to establish trust beyond a simple transaction” becomes an essential commodity in the economy that lies ahead in the coming years. “We have reached a time when the rational manager model and its basic premise, the rational actor, are exhausted”, explained Chanlat [CHA 03] in 2003 in his article “Émotions, organisation et management: une critique sur la notion d’intelligence émotionnelle” in the journal Travailler.

Although the term “management” was originally used to indicate a way to ride a horse (managere: to guide by hand), the emotional aspect has long been removed from it. However, horse riding is renowned for a specific feature: the respect of the animal and of the human–animal relationship. This situation is related to the confrontation between emotion and rationality. Philosophers have often extolled the virtues of rationality through, for example, Descartes’ famous phrase, “I think therefore I am” [DEC 37]. Emotion was, therefore, perceived as a deviance. Yet, thanks to the developments and advancements of research, the place of emotion in management is becoming increasingly clear and verified. Its role as a relational, decisional tool, even as a support for rationality, has granted it an important place in the development of decision-making and collaborative work software tools. If software makes it possible to follow an entirely “rational” logic, managers and their teams need human contacts to decide, collaborate, innovate… Without privileging the new types of practices of a future, increasingly digital management, this book seeks to show that emotion is already present at all of these levels. In addition, the new practices already seem to be driving forces that will accelerate the different processes established and amplify emotional relationships. To understand the emerging management, it is essential to understand today’s management through this aspect that is too often ignored, even rejected, despite being an explanatory factor in many problems.

To do this, by discussing emo-management and the management of people, this text seeks to show how management is already predominantly composed of what we call “e-motions” to emphasize their etymological significance: put into motion. It is a question of testing, describing and illustrating the connections between management practices and psychological, sociological and neurological components of e-motion. Therefore, its objective is to understand how emotion, with its three pillars that are already in place, can become essential in the future. In a context where collaborative work is increasingly happening remotely, supported by software tools, management becomes a true tool of group coaching, mediating, instructing and a factor of managerial innovation. According to a great deal of research, in this type of collaboration, of social responsibility, a group needs a physical marker to avoid chaos and ensure that it performs well. This is the future role of the manager that is emerging. Through two elements, the management of individuals and the management of a group, this book describes the intervention of e-motion at each level, from the client relationship to group management, passing through the process approach and individual and collective decision-making.

The body of this text reveals the presence of two factors playing on paradoxes: e-motion and its contagion. At the individual level, e-motion supports the good relationships, but can also be the source of bad relationships, especially when it is inauthentic. E-motion both encourages well-being and yet can provoke health problems. It supports decision-making, but it can demonstrate a decisional bias. At the collective level, it can help with collaborative work, and also play a central role in amplifying group idiosyncrasies (jealousy, for example). Its contagion is also at the origin of genuine positive competition in the group and genuine collective self-destruction. Management cannot escape these dimensions. Faced with a future of homo collectivum, where the social aspect is central, emo-management assumes its full importance.

Delphine VAN HOOREBEKE

May 2018