Cover Page

Project Finance for Business Development

 

 

John E. Triantis

 

 

 

 

 

 

 

 

 

 

 

 

Wiley Logo

Wiley and SAS Business Series

The Wiley & SAS Business Series presents books that help senior‐level managers with their critical management decisions.

Titles in the Wiley & SAS Business Series include:

  • Analytics: The Agile Way by Phil Simon
  • Analytics in a Big Data World: The Essential Guide to Data Science and its Applications by Bart Baesens
  • A Practical Guide to Analytics for Governments: Using Big Data for Good by Marie Lowman
  • Bank Fraud: Using Technology to Combat Losses by Revathi Subramanian
  • Big Data Analytics: Turning Big Data into Big Money by Frank Ohlhorst
  • Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics by Evan Stubbs
  • Business Analytics for Customer Intelligence by Gert Laursen
  • Business Intelligence Applied: Implementing an Effective Information and Communications Technology Infrastructure by Michael Gendron
  • Business Intelligence and the Cloud: Strategic Implementation Guide by Michael S. Gendron
  • Business Transformation: A Roadmap for Maximizing Organizational Insights by Aiman Zeid
  • Connecting Organizational Silos: Taking Knowledge Flow Management to the Next Level with Social Media by Frank Leistner
  • Data‐Driven Healthcare: How Analytics and BI are Transforming the Industry by Laura Madsen
  • Delivering Business Analytics: Practical Guidelines for Best Practice by Evan Stubbs
  • Demand‐Driven Forecasting: A Structured Approach to Forecasting, Second Edition by Charles Chase
  • Demand‐Driven Inventory Optimization and Replenishment: Creating a More Efficient Supply Chain by Robert A. Davis
  • Developing Human Capital: Using Analytics to Plan and Optimize Your Learning and Development Investments by Gene Pease, Barbara Beresford, and Lew Walker
  • The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business by David Thomas and Mike Barlow
  • Economic and Business Forecasting: Analyzing and Interpreting Econometric Results by John Silvia, Azhar Iqbal, Kaylyn Swankoski, Sarah Watt, and Sam Bullard
  • Economic Modeling in the Post Great Recession Era: Incomplete Data, Imperfect Markets by John Silvia, Azhar Iqbal, and Sarah Watt House
  • Enhance Oil & Gas Exploration with Data Driven Geophysical and Petrophysical Models by Keith Holdaway and Duncan Irving
  • Foreign Currency Financial Reporting from Euros to Yen to Yuan: A Guide to Fundamental Concepts and Practical Applications by Robert Rowan
  • Harness Oil and Gas Big Data with Analytics: Optimize Exploration and Production with Data Driven Models by Keith Holdaway
  • Health Analytics: Gaining the Insights to Transform Health Care by Jason Burke
  • Heuristics in Analytics: A Practical Perspective of What Influences Our Analytical World by Carlos Andre Reis Pinheiro and Fiona McNeill
  • Human Capital Analytics: How to Harness the Potential of Your Organization's Greatest Asset by Gene Pease, Boyce Byerly, and Jac Fitz‐enz
  • Implement, Improve and Expand Your Statewide Longitudinal Data System: Creating a Culture of Data in Education by Jamie McQuiggan and Armistead Sapp
  • Intelligent Credit Scoring: Building and Implementing Better Credit Risk Scorecards, Second Edition, by Naeem Siddiqi
  • JMP Connections by John Wubbel
  • Killer Analytics: Top 20 Metrics Missing from your Balance Sheet by Mark Brown
  • Machine Learning for Marketers: Hold the Math by Jim Sterne
  • On‐Camera Coach: Tools and Techniques for Business Professionals in a Video‐Driven World by Karin Reed
  • Predictive Analytics for Human Resources by Jac Fitz‐enz and John Mattox II
  • Predictive Business Analytics: Forward‐Looking Capabilities to Improve Business Performance by Lawrence Maisel and Gary Cokins
  • Profit Driven Business Analytics: A Practitioner's Guide to Transforming Big Data into Added Value by Wouter Verbeke, Cristian Bravo, and Bart Baesens
  • Retail Analytics: The Secret Weapon by Emmett Cox
  • Social Network Analysis in Telecommunications by Carlos Andre Reis Pinheiro
  • Statistical Thinking: Improving Business Performance, Second Edition by Roger W. Hoerl and Ronald D. Snee
  • Strategies in Biomedical Data Science: Driving Force for Innovation by Jay Etchings
  • Style & Statistic: The Art of Retail Analytics by Brittany Bullard
  • Taming the Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics by Bill Franks
  • Too Big to Ignore: The Business Case for Big Data by Phil Simon
  • The Analytic Hospitality Executive by Kelly A. McGuire
  • The Value of Business Analytics: Identifying the Path to Profitability by Evan Stubbs
  • The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions by Phil Simon
  • Using Big Data Analytics: Turning Big Data into Big Money by Jared Dean
  • Win with Advanced Business Analytics: Creating Business Value from Your Data by Jean Paul Isson and Jesse Harriott

For more information on any of the above titles, please visit www.wiley.com.

To my soul mate, my wife Connie

Preface

The record of infrastructure project financings provides ample evidence of shortcomings in skills and competencies, adequate project development preparation, and failures in project management. The idiosyncrasies and complexities of large infrastructure projects and the large number of participants account for some of the project failures. However, a number of project failures have their origin in the fragmentation of approach to project finance. That is, sometimes project finance is treated as a financial engineering problem, other times as an interweaving of contracts arrangement and at different times is considered mostly a project management issue. Each of these approaches focuses on subsets of specific issues of the broader discipline of new business development which incorporates elements of strategic planning, portfolio management, and financial and business planning intended to achieve competitive advantage.

Having learned from strategic planning, new business development projects, and project financing experiences, we recognized the need to treat project financing from a broader perspective than prevailing common practices. Why? Because Business Development groups view project financing a responsibility of Project Finance Organizations (PFOs) and PFOs had little knowledge of and interaction with Strategic Planning or Business Development functions. Discussions with project participants and results of a benchmarking study confirmed our assessment. Hence, our focus on integrating the knowledge, processes, and skills and competencies from the two disciplines to deliver significantly improved project financing solutions and make progress towards competitive advantage.

Besides the fragmented approach to infrastructure project finance in the current paradigm and the nonstellar record of project success, other reasons for undertaking the task of writing this book are:

  • Treating project finance as an extension of strategic planning and new business development
  • Misspelling myths about project financing that it is a matter of legal and financial engineering alone
  • Sharing project experiences and findings of benchmarking studies of project financing practices conducted across different types of project participants
  • Enhancing understanding of project teams of what is needed to make project finance an instrument to getting competitive advantage
  • Addressing the inadequate development of project financing skills and competencies in different project participant organizations

Some typical misconceptions and wrong impressions the author has encountered are exemplified in the following actual statements by various project financing participants:

  • The main success factors and drivers in project finance are the Sales and Engineering groups
  • We count on relationships with customers to bring in new projects; we don't need project financing
  • Strategic planning has nothing to do with project financing; why complicate things?
  • There is no recourse to the developer in project finance, only to insuring parties
  • Private placements are cheaper than loans to an infrastructure project
  • The World Bank will give us their decision to participate in the project in 2–3 days (for an estimated $2.3 billion project)
  • A sponsor does need a project finance organization; Accounting and Finance groups can handle project finance and if not, outsource the financing
  • All infrastructure projects are financeable and if you can't bring financing to the project, we'll bring in investment bankers
  • Project finance is nothing more than good contracts and low cost loans
  • Technical superiority of proposals wins bids most of the time

The problematic segmentation of approach to project finance raised the question: Is there another, possibly better way of treating infrastructure project finance in a more holistic approach? Our research showed that there was nothing to guide a broader treatment of project financing. Yet, we believed that a practical, balanced, broader, and integrative perspective is needed which is more effective. Hence, our treatment of the subject is from a new business development approach which also incorporates the key elements of strategic and business planning with financial engineering, contractual agreement interweaving, and process and project management. However, this book does not claim to be a treatise on infrastructure project financing; it is an eclectic and holistic treatment of its important elements to make it more effective.

In addition to the fragmentation of the approach to project finance, raising funding becomes more complicated and difficult to manage when unharmonized participant interests enter the picture along with underdeveloped host country and credit impaired customer considerations. To simplify the presentation and make it easier to grasp the essence of project finance, the topic is treated from a sponsor or developer perspective doing projects in countries able to deliver on obligations to the project. On some occasions, when warranted, we deviate from this approach and incorporate other considerations and various participants' viewpoints.

Addressing infrastructure project finance from a new business development, strategic planning, portfolio management, and strategic forecasting elements approach combined with traditional project finance elements is a unique method. The reasons this approach is unique and of benefit to the readers is that it:

  • Describes the skills and competencies, processes, analyses, and evaluations required to structure and finance effectively any type of project financing
  • Applies knowledge of competitive analysis, forecasting, strategic and business planning, and business development to address project financing issues leading to competitive advantage
  • Addresses organizational, project evaluation, process and project management, and funding sources and instrument issues while abstracting from nonessentials that take away attention from major success factors
  • Pulls together key factors from each fragmented approach into an eclectic and integrated picture to discuss project finance while leaving the discussion of highly specialized and detailed parts to traditional treatments of the subject
  • Helps identify reasons for project failures, key project success factors, and whether a competitive advantage to sponsors is obtainable through highly skilled, high performing PFOs
  • Presents a well‐considered, balanced, and cost benefit/analysis‐based approach to project development, risk assessment and allocation, and project structuring and financing

The expectation is that readers will appreciate how the new business development approach is applied in any project to screen and evaluate opportunities and develop projects more effectively. That is, to bring projects from the prefeasibility study to financing closing quicker, address project stakeholder issues and harmonize interests, deliver winning financing proposals, and create profitable projects for all stakeholders. These are key elements in striving for and maintaining competitive advantage.

Acknowledgments

The idea of formalizing a comprehensive presentation of project finance for new business development has its origins with experiences in projects I did as a business consulting economist. The quest for sound processes, critical analyses, objective evaluations, innovations and continuous productivity improvements have been an integral part of my professional life. I have learned a lot from projects and interactions with financing advisors and colleagues, but it is difficult to ascertain what I have learned from whom or what specific project experiences I benefited from the most.

I took my first steps in project finance under the support and guidance of a most intelligent and capable CFO, Mary Baughman, who placed her trust on my ability to create and manage a professional project finance organization for AT&T Submarine Systems. I owe her gratitude for that which got me into the field of project finance. My skills have been augmented by discussions and work with financing advisors and consultants, financiers, and relationships with official and private funding source managers who shared freely valuable knowledge. I also learned from experiences of other project finance organizations and benefited from interviews of different types of project finance participants and insights from an extensive benchmarking study.

In preparing this book I have had the privilege of benefitting from constructive reviews and seasoned experience inputs and knowledge of Jeffrey Morrison, John Costas, Robert Rieffel, and Julie Hill. I am thankful for their useful comments and suggestions on an earlier draft of the manuscript. The help and guidance of the SAS and Wiley editorial staff are also acknowledged, but all errors and omissions are my own responsibility.

The encouragement and support of my wife during the research and preparation of the manuscript has been invaluable for it enabled me to focus on completing this task. In addition to Mary Baughman, I would like to thank my friend and former advisor Dr. Elizabeth C. Bogan for her guidance and help which shaped my professional life. Once again, I am thankful for and acknowledge the support of the late James Sotirhos; without it none of this would have been possible.

About the Author

John E. Triantis is a retired business consulting economist, business strategist, and former project financing director with a track record of introducing effective processes and practices to develop value creating projects. He is an experienced new business development project leader and a trusted advisor in large investment, international infrastructure financing, and organizational restructuring projects. His passion is to help clients minimize decision uncertainty and project risk by integrating sound processes, analytics, and evaluations with strategic planning and business development principles to maximize project value. He uses unique methods and techniques to create world‐class organizations, apply best practices to successful project development and financing, and create sound project value realization measures.

His broad experience encompasses effective analysis for strategic decisions, investment evaluations, project risk management and financing, and productivity enhancements. He has developed practical methods, assessment tools, and early warning systems and uses cost‐benefit approaches to minimize time to decision, address risk mitigation effectively, and maximize chances of project success. He delivers knowledge and hands‐on coaching to clients on strategic planning and new business development, investment opportunity assessments, project financing, business cases, and business planning. His quest for efficient decision making has produced a proprietary system of quantifying project success at the idea stage before major investment decisions are made.

To address needs and fill gaps in client understanding, he authored numerous position papers and published the books Creating Successful Acquisition and Joint Venture Projects: A Process and Team Approach and Navigating Strategic Decisions: The Power of Sound Analysis and Forecasting as well as articles in professional domestic and international journals and books. He is the author of this book and currently working on a manuscript for the book Assessing Project Success at the Idea Stage. John holds a PhD in macroeconomics and international economics and a master's degree in statistics and econometrics from the University of New Hampshire. His bachelor's degree is in economics and mathematics from Fairleigh Dickinson University. He also served in the U.S. Army during the Vietnam conflict.