Cover
List of Figures
Notes on Contributors
Part I: Conceptual and Historical Underpinnings
1. 1 Magazines, Megazines, and Metazines
  1. Introduction
  2. Magazines
  3. Megazines
  4. Metazines: Affordance as an Analytical Tool
  5. Conclusion
  6. References
2. 2 Reading Magazines
  1. Introduction
  2. Out of the Shed
  3. User‐Created Readerships
  4. Proprietorial Readerships
  5. Readership Systems and Classes
  6. Readers as Representations
  7. Readers as Makers
  8. Bundling Readers
  9. From Shed to Dalston
  10. References
3. 3 Social Scientific Approaches to Magazine Research
  1. Introduction
  2. Historical and Literary Approaches
  3. Political Economy and Critical Approaches
  4. Sociological and Cultural Approaches
  5. Psychological and Media Effects Approaches
  6. Semiotic Approaches
  7. Conclusion
  8. Acknowledgment
  9. References
4. 4 Viewing the Magazine Form Through the Lens of Classic Media Theories
  1. Introduction
  2. Twentieth‐Century Media Theories: Overview
  3. Functions (Purposes)
  4. Social Functions and Dysfunctions
  5. Uses and Gratifications
  6. Identity and Social Cognitive Theory
  7. Agenda Setting
  8. Gatekeeping
  9. Conclusion
  10. References
5. 5 Case Study
  1. Diversity
  2. Social Media, Analytics, and Creativity
  3. Post‐Truth and Information Disorder
  4. Transparency, News, and Magazines
Part II: Magazines as Dynamic Organizations
1. 6 Sex, Power, and Organizational Culture in the Glossy Magazine Industry
  1. Introduction
  2. Theoretical Framework
  3. Digitizing Desire
  4. Digitizing Sexual Play
  5. Bodily Capital
  6. Consensual Sex Patterns
  7. Further Research
  8. References
2. 7 Slow Magazines
  1. Introduction
  2. What Is an Indie Magazine?
  3. Materiality
  4. Temporality
  5. Creativity, Neoliberalism, and Utopia
  6. References
3. 8 Magazines and Advertising in the Digital Age
  1. Introduction
  2. The Drive to Digital
  3. Digital Disruption
  4. Fragmentation and Reintegration
  5. Ad Tech's Ecosystem
  6. Ad Tech and Critical Theory
  7. References
4. 9 An Extraordinary Duckling
  1. Introduction
  2. Overview of Existing Research
  3. Quantitative Overview
  4. Qualitative Analysis
  5. Examining B2B Media in the Context of Magazine Studies
  6. B2B Media in the Digital Age
  7. References
  8. Further Reading
5. 10 Customer Magazines as Hybrids of Journalism and PR
  1. Introduction
  2. Definition of Customer Magazines
  3. History of Customer Magazines
  4. Strategic Functions of Customer Magazines
  5. In‐Between Journalism and Public Relations
  6. Effects of Customer Magazines
  7. Perspectives: a Shift from Print to Online?
  8. Conclusion
  9. References
6. 11 On Johnson's Shoulders
  1. Introduction
  2. The World into Which Ebony Was Born
  3. The Emergence of Ebony
  4. Times of Upheaval: civil Rights, Black Power, and Hip‐Hop
  5. Competition, Assimilation, and Atomization
  6. The Legacy
  7. References
7. 12 Case Study: Porter Magazine
  1. Introduction
  2. References
Part III: Magazines, Identities, and Lifestyles
1. 13 Magazines and the Construction of Consumer Lifestyles
  1. Introduction
  2. Consumption, Consumerism, (Consumer) Lifestyles, and the Media
  3. Magazines, Consumerism, and Consumption
  4. Explicit Consumer/Lifestyle Categories Addressed and Constructed in Magazines
  5. Magazines Featuring Alternative Modes of Consumption
  6. Magazines Not Ostensibly About Consumption – And How They're Consumerist Anyway
  7. Conclusion: Do Magazines Truly Construct (Consumer) Lifestyles?
  8. References
2. 14 The “Woke” Sex Discourse
  1. Introduction
  2. The “Woke” Sex Discourse
  3. Magazines and Sexual Scripts
  4. Research Methods
  5. Findings and Analysis
  6. Conclusions: queerness and Corporate Interests
  7. References
3. 15 Gatekeepers and Gal Pals
  1. Introduction
  2. Then and Now: the Purpose and Pleasures of Fan Magazines
  3. Gatekeepers
  4. Gal Pals
  5. Conclusions
  6. References
4. 16 Gender in Magazines
  1. Introduction
  2. Gender in Magazines: Historical Context
  3. Defining the Genre
  4. Transgender Representation
  5. Methodological Approaches to Studying Gender in Magazines
  6. European Women's and Men's Magazines
  7. Conclusion: Directions for Future Research
  8. References
  9. Further reading
5. 17 Magazines' Construction of Life Markers
  1. Introduction
  2. Magazines and Youth
  3. Teen Magazines
  4. Magazines and Adult Women
  5. Magazines and Adult Men
  6. Magazines and Aging
  7. Conclusion
  8. References
6. 18 Case Study: Beauty, Liberty, and the Pursuit of Happiness
  1. Introduction
  2. Shout: A Teen Magazine
  3. Red, a “Middle‐Youth” Periodical
  4. Prima: A Magazine for Mature Women
  5. Shout, Red, and Prima in the Digital Age
  6. Conclusion
  7. References
7. 19 Case Study: How Magazines Carry Western Consumer Values Around the World
  1. Introduction
  2. Magazines and Globalization
  3. Methods
  4. Analysis of Rayli
  5. Conclusion
  6. References
Part IV: Magazines, Culture, and Society
1. 20 Magazines as Alternative Sites of Artistic Practice
  1. Introduction
  2. To Publish = To Make Public: Art Magazines in the Eighteenth and Nineteenth Centuries
  3. Twentieth‐Century Little Magazines and Avant‐Garde Periodicals
  4. Conceptual Art and the Magazine as an Artistic Medium and Exhibition Space
  5. From the Dematerialization of Art to the Materiality of Print
  6. Media Interventions and Artists' Advertisements
  7. The Artists' Magazine as an Alternative Space
  8. The Mainstreaming of Alternative Spaces in the 1980s
  9. 1990s‐Present: The Expanded Field of Print
  10. Artists Magazines as Alternative Spaces Today
  11. References
  12. Further reading
2. 21 Magazines as Sites of Didacticism, Edutainment, and (Sometimes) Pedagogy
  1. Introduction
  2. Conceptual Definitions and Framework
  3. Types of Magazines Serving Didactic or Pedagogical Purposes
  4. Magazine Instruction in a Historical Context
  5. Magazine Instruction in the Context of Bloom's Taxonomy
  6. Effects of Magazine Instruction on Audiences
  7. Magazines and Instructional Power Distance
  8. Contemporary Adaptations of Magazine Pedagogies
  9. Conclusion
  10. References
3. 22 Magazines and Interpretive Communities
  1. Introduction
  2. Journalist‐Fans' “Double‐Time” and the Role of Subcultural Capital
  3. References
4. 23 City and Regional Magazines
  1. Introduction
  2. What Makes a Publication a City or Regional Magazine?
  3. American City Magazines as Inadvertent Global Trendsetters
  4. City and Regional Magazines as Global Phenomena
  5. Has the Elusive Consumer‐Citizen Left the Scene?
  6. Conclusion
  7. References
5. 24 Case Study: The Contested Category of the Photography Magazine
  1. Introduction
  2. Creative Camera (Pre‐ and Post‐1980)
  3. Management Today
  4. i‐D
  5. Conclusion
  6. References
6. 25 Case Study: Language, Little Magazines, and Local Feminisms
  1. Introduction
  2. Questioning the Non/Academic Binary
  3. Democratization of Knowledges
  4. The Language Question
  5. In Lieu of a Conclusion
  6. References
Part V: Magazines, Activism, and Resistance
1. 26 Magazines as Sites of Satire, Parody, and Political Resistance
  1. Introduction
  2. The Rise of Satirical Magazines in the Habermasian Public Sphere
  3. Satirical Magazines and Universities
  4. Satire Gets Serious
  5. Satire Magazines in Free and Repressive Societies
  6. The Television Interregnum, and the Return of Satire Magazines on the Web
  7. References
2. 27 The Cultural Campaigners
  1. Introduction
  2. What Magazine Advocacy Means
  3. Types of Advocacy Within Magazines
  4. Advocacy in Magazines in the Digital Age
  5. References
3. 28 American Magazines as Champions of Environmental and Corporate Sustainability
  1. Introduction
  2. McClure's Standard Oil Investigation Provides Inspiration to the Muckrakers
  3. The New Yorker Sounds the Alarm About Nuclear Weapons
  4. The New Yorker's “Silent Spring”
  5. The Nation and The New Republic Propel “Unsafe at Any Speed”
  6. The 1970s–1990s: mainstreaming Environmental and Social Coverage
  7. Eugene W. Smith Spotlights Mercury Poisoning in Life Magazine
  8. Mother Jones Takes Down the Ford Pinto
  9. Rolling Stone Takes Aim at Nuclear Power
  10. Harper's Forces Nike to Discover a Social Conscience
  11. Epilogue: magazines Lose Their Voice Just as Companies Gain Theirs
  12. References
4. 29 Case Study: Constructing an Imagined Community in Al‐Qaeda's Magazine Inspire
  1. Introduction
  2. Inspire Magazine at First Glance
  3. Why “Inspire”?
  4. The Purpose of Inspire
  5. The Content of Inspire
  6. Inspire as a Medium and a Magazine: avoiding Oversimplification
  7. Conclusion
  8. References
5. 30 Case Study: How gal‐dem Magazine Succeeded Where Mainstream Media Failed
  1. Introduction
  2. Cultural Context
  3. Black British Media
  4. The Age of gal‐dem
  5. The Impact of gal‐dem and Beyond
  6. References
Part VI: Global Markets and Audiences
1. 31 Magazines in Spanish and Portuguese America
  1. Introduction
  2. Historical Background
  3. Recent Developments in the Business of Magazines
  4. Magazine Audiences
  5. Magazines as Forms of Political Communication
  6. Country Studies: Magazines in Seven National Contexts
  7. Conclusion
  8. References
2. 32 Chinese Consumer Magazines
  1. Introduction
  2. State Regulation of Chinese Consumer Magazines
  3. A Short History of Consumer Magazine Publishing
  4. Digital Disruption
  5. Convergence and “Omni‐Media” Models
  6. Social Media and Magazines: the Case of Life Week
  7. From “Dual” to Mixed and Multiple Products
  8. Discussion and Conclusion
  9. References
3. 33 Indian Magazines Revitalized in Response to Demand for Long‐form Storytelling
  1. Introduction
  2. Fitting into a Complex Media Landscape
  3. Some Downs but Many Ups
  4. A Little History
  5. A Case Study of the Indian Magazine's Intrepid New Face: The Caravan
  6. The Magazine in Indian Life
  7. A Case Study of The Madras Courier: two Centuries and Not Quite Out
  8. The Form Has Its Function
  9. Not the Final Word
  10. References
4. 34 From Grit to Glitz
  1. Introduction
  2. Pre‐Communist Period
  3. Communist Period
  4. Post‐1989
  5. Conclusion
  6. References
5. 35 Case Study: Culinary Magazines in Oceania and Australia
  1. Introduction
  2. Food Heritage: Bland and Boring
  3. History of Food in Magazines
  4. Synchronicity: Technology, Globalization, and Astute Editors
  5. Culinary Titles Down Under
  6. The Language of Food
  7. Change of Diet
  8. Conclusion
  9. References
6. 36 Case Study: The Bulgarian Woman as a “Free and Happy Individual”
  1. Introduction
  2. History of Magazines in the Eastern Bloc
  3. Zhenata Dnes During the Communist Period: 1944–1989
  4. Zhenata Dnes in the Post‐Communist Years: 1990‐Present
  5. Conclusion
  6. References
Index
End User License Agreement

List of Tables

Chapter 9
1. Table 9.1 Locales of authors of published studies on B2B magazines by decade.
2. Table 9.2 Academic specialties of the authors of studies about B2B magazines.
3. Table 9.3 Subject/trade areas covered by articles on B2B magazines.
4. Table 9.4 Citations of articles about B2B magazines, according toGoogle Schol...
5. Table 9.5 Themes and topics evident in the studies included in the overview.
6. Table 9.6 Overview of common B2B media products, business models, and utiliti...
Chapter 13
1. Table 13.1 Main categories of magazines sold by MagazineLine (July 2017).
2. Table 13.2 Examples of magazine covers' consumerist content.

List of Illustrations

Chapter 2
1. Figure 2.1 Blue Plaque to William Morris and Edward Lloyd on the Water House...
2. Figure 2.2 Readership as a distributed communication network. These famous d...
3. Figure 2.3 Reading Girls: Magni's sculpture (1861) and Roussel's painting (1...
4. Figure 2.4 Inner Struggle, by Sir Richard Taylor and Weta Workshop. Dyslexia...
5. Figure 2.5 “We are the majority now.” Media mogul encounters the audience....
Chapter 6
1. Figure 6.1 An instructional sketch to the coding and production team at Styl...
Chapter 8
1. Figure 8.1 LUMA graphic.
Chapter 9
1. Figure 9.1 Distributions of sampled papers by decades.
Chapter 15
1. Figure 15.1 Modern Screen, April 1936, p. 14. “Information Desk.”
2. Figure 15.2 Photoplay, December 1936, p. 74. “May we suggest…”
3. Figure 15.3 Photoplay, February 1936, p. 74. “Luncheon at Dolores De Rio's.”...
4. Figure 15.4 Photoplay, March 1936, p. 22, “Joan.”
5. Figure 15.5 Photoplay, June 1936, p. 86, “Shirley Temple reads her Photoplay
6. Figure 15.6 Modern Screen, December 1936, p. 10, “All work and no play.”
Chapter 19
1. Figure 19.1 May 2000 issue.
2. Figure 19.2 November 2006 issue.
3. Figure 19.3 March 2010 issue.
4. Figure 19.4 March 2017 issue.
Chapter 29
1. Figure 29.1 “Table of Content.” Screenshot from Inspire Magazine, no. 5 (201...

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Library of Congress Cataloging‐in‐Publication Data

Names: Sternadori, Miglena, editor. | Holmes, Tim, 1953‐ editor.
Title: The handbook of magazine studies / edited by Miglena Sternadori and Tim Holmes.
Description: First edition. | Hoboken : Wiley‐Blackwell, 2020. | Series: Handbooks in communication and media | Includes bibliographical references and index.
Identifiers: LCCN 2019053406 (print) | LCCN 2019053407 (ebook) | ISBN 9781119151524 (hardback) | ISBN 9781119151555 (adobe pdf) | ISBN 9781119151562 (epub)
Subjects: LCSH: Periodicals–Publishing. | Periodicals–Social aspects. | Periodicals–Publishing–Economic aspects.
Classification: LCC PN4832 .H38 2020 (print) | LCC PN4832 (ebook) | DDC 050.72–dc23
LC record available at https://lccn.loc.gov/2019053406
LC ebook record available at https://lccn.loc.gov/2019053407

Cover Design: Wiley
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Notes on Contributors

Gwen Allen is professor and director of the School of Art at San Francisco State University. She specializes in contemporary art, criticism, and visual culture. She has written about art and design for publications including Artforum, Bookforum, Art Journal, and East of Bourneo. She is the author of Artists' Magazines: An Alternative Space for Art (MIT Press, 2011) and editor of The Magazine (MIT Press and Whitechapel Gallery, 2016).

Cristóbal Benavides Almarza is associate dean of the School of Communication at the Universidad de los Andes in Santiago, Chile. His research and teaching interests focus on journalism and convergence.

Dr. Lyn Barnes retired in early 2019 from the School of Communication Studies at Auckland University of Technology, New Zealand. She spent 11 years in academia after a career in journalism, most recently working in magazines as a writer, sub‐editor, and editor.

Sharon Bloyd‐Peshkin is an associate professor in the Communication Department at Columbia College Chicago. Her research interests include fact‐checking in the digital age and magazine media. She has contributed to Belt, Chicago magazine, In These Times, Common Review, and Chicago Tribune, among others.

Nicholas Boston is an associate professor of journalism and media studies at Lehman College of the City University of New York. His areas of research are labor and organization in the contemporary media industries as well as media and transnational migration. His journalism and commentary have appeared in or on The New York Observer, The London Evening Standard, the BBC, Bronxnet, CFCF Montreal, PBS, and NBC Universal New York.

David Brittain is a senior lecturer in photography at the Manchester School of Art. With a background in arts journalism and broadcasting, he has contributed to numerous publications, including as editor of Creative Camera magazine from 1991 to 2001 and contributor to BBC Radio Four. His latest book, Paolozzi at New Worlds: Science Fiction and Art in the Sixties, was published by Savoy Books in 2013. His research interests include authorship, reproduction, digital culture, and the material culture of archives, text, and image.

Ariel Chen is a post‐doctoral researcher at Örebro University, Sweden. Her research interests lie in multimodal critical discourse analysis especially applied to media discourse in relation to neoliberal society. She is currently working on a research project which focuses on the way healthy diet discourse is constructed politically and commercially.

Nora Denner is a research associate in the Department of Communication at Johannes Gutenberg‐University in Mainz, Germany. She is currently working on her dissertation, which explores the personalization of corporate communication and corporate news coverage. Her research interests include crisis communication, trust in news media, and media effects.

Dr Paul Dwyer is Director of the Creative Enterprise Centre and a member of the Communication and Media Research Institute research group at the University of Westminster in the UK. He is a former BBC executive and a producer and director of factual, news, and drama TV and radio programmes. His latest book, Understanding Media Production, was published in 2019.

Esther Egbeyemi completed her master's degree in Magazine Journalism at Cardiff University in 2017. She is a journalist at Newsround, the BBC’s news platform for children, and a contributor to the online magazines Girl Got Faith and Black Ballad in the UK as well as to the New York‐based Valour Magazine.

Elizabeth Groeneveld is an assistant professor in the Department of Women's Studies at Old Dominion University in Norfolk, VA. She is the author of Making Feminist Media: Third‐Wave Magazines on the Cusp of the Digital Age (Laurier University Press, 2016). Her recent work on 1980s feminist pornography magazines is published in American Periodicals and Continuum: A Journal of Media and Cultural Studies.

Benedikt Gutheil is a graduate student specializing in corporate communications in the Department of Communication at Johannes Gutenberg‐University in Mainz, Germany.

John Hartley, AM, is the author of many books and papers on popular media, culture, journalism and the creative industries. He was founding head of the School of Journalism at Cardiff University (Wales), foundation dean of Creative Industries at QUT (Australia), and an Australian Research Council Federation Fellow. He is now professor of Cultural Science at Curtin University, an elected fellow of the Learned Society of Wales, Australian Academy of Humanities, and International Communication Association.

Matt Hills is a professor of media and film at the University of Huddersfield. He is the author of six monographs, including Fan Cultures (Routledge, 2002) and Triumph of a Time Lord (I.B. Tauris, 2010), and has published widely on media fandom. His latest sole‐authored book is Doctor Who: The Unfolding Event (Palgrave, 2015), and he recently co‐edited Transatlantic Television Drama for Oxford University Press (2019).

Tim Holmes is associate director of postgraduate‐taught journalism programs at the School of Journalism, Media and Culture, Cardiff University, Wales. He has specialized in teaching and writing about magazine journalism and is founder of the Mapping the Magazine series of conferences. His books include Magazine Journalism (2012, with Liz Nice), Subediting and Production for Journalists (2016), and Mapping the Magazine (2008), an edited collection of papers from the first and second conferences.

Berkley Hudson is an associate professor of magazine journalism at the University of Missouri‐Columbia. His research interests center on American media history, visual studies, interviewing, media representation of racial conflict, and narrative journalism. Before joining academia, he was a newspaper and magazine editor and writer for 25 years including at the Los Angeles Times.

Elza Ibrosheva is a professor and associate dean of the School of Communications at Webster University in Missouri. She has published in the European Journal of Cultural Studies, Central European Journal of Communication, Feminist Media Studies, International Journal of Communication, and Sex Roles. A native of Bulgaria, she studies media developments in Eastern Europe and is the author of Advertising, Sex and Post Socialism: Women, Media and Femininity in the Balkans (Rowman and Littlefield, 2013).

Savyasaachi Jain is a senior lecturer specializing in journalism and documentary at Cardiff University in the UK. His research focuses on international journalism, global media systems, and the influences that shape journalistic practices and standards. A former print and television journalist and documentary filmmaker, he has conducted workshops for journalists in many countries on behalf of the Asia‐Pacific Broadcasting Union, Asia‐Pacific Institute for Broadcasting Development, Commonwealth Broadcasting Association, UNDP, UNESCO, and UNICEF.

Joy Jenkins, an assistant professor at the University of Tennessee‐Knoxville, is a former post‐doctoral research fellow at the Reuters Institute for the Study of Journalism. Her research focuses on media sociology, including the changing organizational structures and practices of newsrooms and the potential for news organizations, particularly at the local level, to contribute to public engagement. She has a specific interest in magazines and alternative media. Jenkins' research has been published in Journalism Studies, Journalism Practice, Journalism, Feminist Media Studies, and New Media & Society.

Nithila Kanagasabai is a doctoral student in women's studies at the Tata Institute of Social Sciences. Her research interests include feminist media studies, cultural studies, and feminist pedagogy. Before entering academia, she worked as a reporter at NDTV and Times Now.

Thomas Koch is professor for corporate communications and public relations in the Department of Communication at Johannes Gutenberg‐University in Mainz, Germany. His research interests include persuasive communication, the relationship between journalism and public relations, internal and external corporate communication, and media reception/effects.

Kevin M. Lerner, an assistant professor of journalism at Marist College, is the editor of the Journal of Magazine Media. His research focuses on the intellectual history of journalism through press criticism, satire, and magazines. His first book, Provoking the Press: (MORE) Magazine and the Crisis of Confidence in American Journalism, was published by the University of Missouri Press in 2019.

Megan Le Masurier is a senior lecturer in the Department of Media and Communications at the University of Sydney. Her professional life began briefly in the academy, after which she worked in the magazine industry for many years (as journalist and editor). She is currently writing a book titled Independent Magazines in Print in a Digital Age. Her research interests include magazine theory, history, and practice; popular feminism; slow journalism; and independent magazines.

David Machin is professor of media and communication at Örebro University, Sweden. He has published in the areas of critical discourse analysis and multimodality. His most recent book is Doing Visual Analysis (2018), published by Sage. He is co‐editor of the journals Social Semiotics and Journal of Language and Politics.

Sharon Maxwell Magnus is a faculty member at the University of Hertfordshire in the UK. Her research interest include the use of effective and ineffective advocacy in magazines, the relationship between women's magazines and feminism, entrepreneurship, and strategies for improving the learning experiences of students from non‐traditional backgrounds. She is also an award‐winning journalist who has contributed to publications such as The Daily Telegraph, The Guardian, The Times, Night and Day, and The Independent.

Andrea McDonnell, associate professor and chair of the Department of English at Emmanuel College, is a media scholar and author whose work examines the production, content, and audience reception of media texts that are produced for and consumed by women. Her work emphasizes the intersection of media technologies, audiences, and everyday life. Her first book was Reading Celebrity Gossip Magazines (Polity Press, 2014). Her new book, Celebrity, co‐authored with Susan Douglas (University of Michigan), is forthcoming with NYU Press.

Usha Raman is an associate professor of communication at the University of Hyderabad, India. Her research interests include cultural studies of science, health communication, feminist media studies, and the social and cultural impact of digital media. Before entering academia in 2010, she worked as a freelance journalist and health communicator for over three decades.

Xiang Ren is a research fellow in digital communications and Chinese cultures at Western Sydney University, Australia. Ren completed his PhD at Queensland University of Technology, receiving the University's outstanding doctoral thesis award. He has published widely in digital publishing, open access, and China's creative industries. Prior to his academic career, he spent more than a decade working as a publisher in China.

Chelsea Reynolds is an assistant professor in the Department of Communications at California State University‐Fullerton. Her research investigates media representations of sexuality, gender, race, and sexual health. Her work has been recognized with numerous awards, including the Association for Education in Journalism and Mass Communication's (AEJMC) Mary Yodelis Smith Award for Feminist Scholarship.

Carol B. Schwalbe is an associate professor of journalism and director of the School of Journalism at the University of Arizona. Her research focuses on the role of images in shaping ideas and public opinion during the Cold War, ethical concerns about publishing violent images, and the visual framing of the Iraq War on the Internet. Before joining academia, she worked as a writer and editor at National Geographic for almost three decades.

Professor John Sinclair is an Honorary Professorial Fellow in the School of Culture and Communication at the University of Melbourne. His published work covers selected aspects of the internationalization of the media and communication industries, with a special emphasis on advertising and television in Asia and Latin America. He has held visiting professorships at leading universities in Europe and the United States, and is active on journals and professional organizations.

Susan Currie Sivek is an associate professor of mass communication at Linfield College in Oregon. She also serves as the magazine industry correspondent for PBS MediaShift, where she writes about the transition to the digital age. Her research and teaching focus on social media, magazine journalism, multimedia communication, and political communication. She is a frequent contributor to academic journals and conferences and a freelance writer for several magazines and websites.

Miglena Sternadori is an associate professor of journalism at Texas Tech University. Her research interests include magazine studies, feminist framing analysis, stereotypes in media content, mediated malleability of attitudes, audience preferences, and media effects. She is the author of Mediated Eros (Peter Lang, 2015) and author or co‐author of more than 20 journal articles. Before entering academia, she worked as a journalist in Bulgaria and the USA.

Maria Stover is a professor and chair of the department of mass media at Washburn University in Kansas. Originally from Bulgaria, she studies media systems in Eastern Europe, aspects of the gender problematic, and the social impact of new communication technologies. She has published in the Howard Journal of Communications and International Journal of Communication, and is a co‐editor (with Elza Ibrosheva) of Women in Politics and Media: Perspectives from Nations in Transition (Bloomsbury, 2014).

Lara Tarantini, a doctoral student at the University of Arizona, specializes in Middle Eastern and North African studies. Her research interests include contemporary Islamic movements and new media, with a specific focus on the ways in which jihadi groups conceptualize and define the Muslim umma.

David Weiss (PhD University of New Mexico, 2005) is an associate professor and chair of the Department of Communication and Journalism at the University of New Mexico. His research interests include media discourse, political and religious communication, and the media and popular culture industries. Before his return to academia in 2000, he worked in the advertising agency business in New York City for almost two decades.

Charles Whitaker is dean and professor at the Medill School of Journalism, Media, and Integrated Marketing Communications. Before joining the Medill faculty, he was a senior editor at Ebony magazine, where he covered a wide range of cultural, social, and political issues. He is the co‐author of Magazine Writing, a textbook that examines the magazine industry and deconstructs the art of feature writing, and has contributed to the Chicago Tribune, The Chicago Sun‐Times, Chicago Magazine, Jet Magazine, Essence Magazine, The Philadelphia Inquirer, The Saturday Evening Post, Chicago Parent magazine, and Folio, the magazine of the magazine industry.

Kenton T. Wilkinson is a Regents Professor and director of the Thomas Jay Harris Institute for Hispanic & International Communication in the College of Media & Communication at Texas Tech University. He is editor of the International Journal of Hispanic Media and serves on five editorial boards. Wilkinson's research interests include international communication, and US Hispanic‐oriented media and health communication. His book, Spanish‐Language Television in the United States: Fifty Years of Development, was published by Routledge in 2016.

Matthew Yeomans is the author of Trust Inc. How Business Gains Respect in a Social Media Age. As a journalist, he has written for The Atlantic Monthly, The New York Times, National Geographic, Time Magazine, and Wired. He was a senior editor at The Village Voice and The Industry Standard. He is a guest lecturer at Cardiff University and Cambridge Institute of Sustainable Leadership.

Dan Zhang is a lecturer in marketing and advertising at Coventry University in the UK. His research focuses on digital technologies and their impacts in media and communications businesses. Following a career in business journalism and media management, he completed his PhD at University of Westminster, where he studies the effects of social media on the B2B publishing industry in the UK.

Handbooks in Communication and Media

The Handbook of Magazine Studies

List of Figures

Notes on Contributors

Part I
Conceptual and Historical Underpinnings

Figure 2.1	Blue Plaque to William Morris and Edward Lloyd on the Water House, Walthamstow. Edward Lloyd’s heirs gave it to Council in 1898. It was opened as Lloyd Park in 1900. The house is now the William Morris Gallery. Source: Stephen Craven for geograph.org.uk. CC license: https://commons.wikimedia.org/wiki/File:Plaque_to_William:Morris_and_Edward_Lloyd_‐_geograph.org.uk_‐_1214659.jpg. And see: http://www.edwardlloyd.org/houses.htm. Picture: Stephen Craven.
Figure 2.2	Readership as a distributed communication network. These famous diagrams by Paul Baran (1964, p. 2) mark the fabled origin of the internet. Unlike the “command‐and‐control” system (L), which can be knocked out if the center is destroyed, the distributed system (R) is resilient enough to withstand nuclear attack: communications can just go around missing nodes. The concepts the diagrams visualize were revolutionary in military terms, but distributed communications already existed: they are the very fabric of language and culture; the means by which knowledge is circulated and preserved. Source: Baran’s original diagrams can be seen at https://www.rand.org/about/history/baran.html. Rand Corporation.
Figure 2.3	Reading Girls: Magni’s sculpture (1861) and Roussel’s painting (1887) dramatize the democratization of reading: one portends political emancipation, the other is a harbinger of the modern consumer; both depict ordinary people as realistic truth rendered desirable.
Figure 2.4	Inner Struggle, by Sir Richard Taylor and Weta Workshop. Dyslexia Foundation, Christchurch, New Zealand www.ctct.org.nz/dde/exhibit.html. Source: photo: J. Hartley.
Figure 2.5	“We are the majority now.” Media mogul encounters the audience. Source: Hetty Einzig @HettyEinzig (Twitter). Photo courtesy of Hetty Einzig.
Figure 6.1	An instructional sketch to the coding and production team at Style.com emphasizes references to bodily attributes in the layout of a web page.
Figure 8.1	LUMA graphic. Source: LUMA Partners LLC.
Figure 9.1	Distributions of sampled papers by decades.
Figure 15.1	Modern Screen, April 1936, p. 14. “Information Desk.”
Figure 15.2	Photoplay, December 1936, p. 74. “May we suggest…”
Figure 15.3	Photoplay, February 1936, p. 74. “Luncheon at Dolores De Rio’s.”
Figure 15.4	Photoplay, March 1936, p. 22, “Joan.”
Figure 15.5	Photoplay, June 1936, p. 86, “Shirley Temple reads her Photoplay on the set.”
Figure 15.6	Modern Screen, December 1936, p. 10, “All work and no play.”
Figure 19.1	May 2000 issue.
Figure 19.2	November 2006 issue.
Figure 19.3	March 2010 issue.
Figure 19.4	March 2017 issue.
Figure 29.1	“Table of Content.” Screenshot from Inspire Magazine, no. 5 (2011): 2.