This series aims to provide theoretically ambitious but accessible volumes devoted to the major fields and subfields within communication and media studies. Each volume sets out to ground and orientate the student through a broad range of specially commissioned chapters, while also providing the more experienced scholar and teacher with a convenient and comprehensive overview of the latest trends and critical directions.
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The Handbook of Media and Mass Communication Theory, edited by Robert S. Fortner and P. Mark Fackler
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Kim A. Johnston
Maureen Taylor
This edition first published 2018
© 2018 John Wiley & Sons, Inc.
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Library of Congress Cataloging-in-Publication Data
Names: Johnston, Kim Amanda, 1965– editor. | Taylor, Maureen, 1965– editor.
Title: The handbook of communication engagement / Kim A. Johnston, Maureen Taylor.
Description: 1st Edition. | Hoboken : Wiley-Blackwell, 2018. | Series: Handbooks in communication and media | Includes bibliographical references and index. |
Identifiers: LCCN 2017057992 (print) | LCCN 2018007546 (ebook) | ISBN 9781119167518 (pdf) | ISBN 9781119167525 (epub) | ISBN 9781119167495 (hardback)
Subjects: LCSH: Business communication. | Public relations. | BISAC: BUSINESS & ECONOMICS / Public Relations.
Classification: LCC HF5718 (ebook) | LCC HF5718 .J674 2018 (print) | DDC 658.4/5--dc23
LC record available at https://lccn.loc.gov/2017057992
Cover Image: © Maureen Taylor via wordle.net
Cover Design: Wiley
This book is dedicated to my family – David, Taylah, and Tom – who surround me with love and inspiration. I also acknowledge my colleague, Dr Anne Lane, who provides unwavering support and encouragement for all of my crazy ideas.
—Kim Johnston
This book is dedicated to my advisor, Carl Botan and my advisees who teach me something new every day. I also thank my partner, Michael Kent, for his support. To quote Kenneth Burke's dedication to A Grammar of Motives: “Without whom, not.”
—Maureen Taylor