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Table of Contents
 
Title Page
Copyright Page
Dedication
Acknowledgments
Introduction
A Simple Rule Is Having a Big Impact
I Was a Professional Complainer
 
Chapter 1 - Hope
 
Chapter 2 - On Fire
Chapter 3 - Morale
Chapter 4 - The Phone Call
Chapter 5 - The Real Problem
Chapter 6 - Traffic
Chapter 7 - The Talk
Chapter 8 - The Cost of Negativity
 
Cost of Negativity
 
Chapter 9 - It Could Be Worse
Chapter 10 - Cancer
 
The No Complaining Rule
 
Chapter 11 - The Positive Road
Chapter 12 - The Complaining Fast
Chapter 13 - Three No Complaining Tools
Chapter 14 - No News Is Good News
Chapter 15 - Fundamentals of Prosperity
Chapter 16 - The Bloggers
Chapter 17 - The Yard Guy
Chapter 18 - Friday
Chapter 19 - The Meeting
Chapter 20 - Positive Principles
 
A Positive Environment and Culture Are Everything
Positive Leadership Is Required
The Secret to Winning
Trust Must Permeate the Organization
Fill the Void with Positive Communication
Become Solution and Innovation Focused
 
Chapter 21 - Questions
Chapter 22 - More Traffic
Chapter 23 - Sunday
Chapter 24 - Monday
Chapter 25 - Hope Shares the No Complaining Rule
Chapter 26 - The Rollout
Chapter 27 - Play to Win
Chapter 28 - Hope Receives the News
Chapter 29 - Six Months Later
Chapter 30 - It’s All Good
Chapter 31 - No Complaining Rule Action Plan
 
Step 1: Explain the Cost of Negativity and Complaining
Step 2: Share and Explain the No Complaining Rule
Step 3: Justified Complaining versus Mindless Complaining
Step 4: Identify and Share Your Complaint/Solution Process
Step 5: Listen, Hear, and Act
Step 6: Celebrate Successes
Step 7: Monitor and Enforce the No Complaining Rule
Step 8: Distribute No Complaining Tools
Step 9: Designate a No Complaining Week
 
No Complaining Week Personal Action Plan
Are You a Complainer? Assessment
The Energy Bus Training Program
Become a Certified Positive Leadership Coach, Speaker, & Trainer
Attend a Power of Positive Leadership Training Event
Other Books by Jon Gordon
Index
Wiley End User License Agreement

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For Jade and Cole
 
Always remember to choose the Positive Road

Acknowledgments
This book would never have been written if it hadn’t been for Dwight Cooper, the CEO of PPR, who told me about the No Complaining Rule he implemented in his company and the positive impact it was having on his culture. This book is based on Dwight’s commitment and dedication to creating a positive company where his employees create success and enjoy their work. Thank you, Dwight.
I also thank my wife, Kathryn, who inspired me to take the positive road in life.
Thank you to my maternal grandparents, Martin and Janice, whose last name I have passed on to my children. Thank you for your love.
Thank you to my parents for the greatest gift you could ever give me: your love. I miss you, Mom, but know that your spirit is with me.
Thank you to my agent, Daniel Decker, who supported this project from the start and helped make it a success.
Thank you to my editor, Matt Holt, and to Kim Dayman, Jessica Campilango, and the wonderful team at John Wiley & Sons for making this book possible.
Thank you to the other members of my team who work hard and never complain: Jim Van Allan, Cathy Garwood, Brooke Trabert, and Amy Walter.
Thank you to all my clients who allow me to work with your companies, organizations, teams, and individuals. I am grateful every day to get to work with so many wonderful people.
I also have to give a big thank you to the managing partners at Northwestern Mutual who supported our No Complaining Tour to benefit Pediatric Cancer. Thank you to Tim Bohannon, Tait Cruse, Matt Russo, John Wright, Bob Waltos, Joey Davenport, Harry Hoopis, Scott Theodore, and John Goodwin.
I’d like to thank Ken Blanchard for his continued support of my work. Ken, you have played a major role in my life both professionally and spiritually. You have the purest heart I have ever known and I’m honored to know you.
Most of all I’d like to thank the original creator of the No Complaining Rule, God. Thank You for the inspiration to write this book. You deserve the credit.

Introduction

A Simple Rule Is Having a Big Impact

I didn’t invent the rule. I discovered it—at a small, fast-growing, highly successful company that implements simple practices with extraordinary results.
One day I was having lunch with my friend and client Dwight Cooper, a tall, thin, mild-mannered former basketball player and coach who had spent the last 10 years building and growing a company he cofounded into one of the leading nurse staffing companies in the world. Dwight’s company, PPR, was named one of Inc. magazine’s Fastest Growing Companies several times, but on this day PPR was named one of the best places to work in Florida and he was sharing a few reasons why.
Dwight told me about a book he had read that dealt with jerks and energy vampires (negative people) in the workplace. But after reading and reflecting on the book, he realized that when it comes to building a positive, high-performing work environment, there was a much more subtle and far more dangerous problem than jerks. It was complaining and more subtle forms of negativity, and he knew he needed a solution.
Dwight compared jerks to a kind of topical skin cancer. They don’t hide. They stand right in front of you and say, “Here I am.” As a result you can easily and quickly remove them. Far more dangerous is the kind of cancer that is subtle and inside your body. It grows hidden beneath the surface, sometimes slow, sometimes fast, but either way, if not caught, it eventually spreads to the point where it can and will destroy the body. Complaining and negativity are this kind of cancer to an organization, and Dwight had seen it ruin far too many. He was determined not to become another statistic and The No Complaining Rule was born.

I Was a Professional Complainer

Now before I share a story of how the No Complaining Rule works, it’s important that I let you know that just because I wrote this book doesn’t mean I’m some Mr. Positive, Pollyanna, smile all the time, happy guy who is never negative and never complains. In fact I used to be a professional complainer. I blamed everyone else for all my problems. I didn’t like me and I didn’t like my life. I complained about my house, my lack of success, my wife, my weight, my lack of money, and just about everything else. In fact if you’ve read my book The Energy Bus—a fable about a guy who is miserable, negative, and whose wife is about to leave him—you should know that the character was based on me. My complaining and negativity got so bad that my wife gave me an ultimatum. Change or I was off the bus. I was dejected, rejected, and about to be ejected!
The fact is, complaining was a big part of my life and upbringing. I often joke that I come from a long line of complainers. I grew up in a Jewish-Italian family with a lot of food and a lot of guilt—a lot of wine and lots of whining. My grand-mother was full of love for her family but full of fear in her life. She was so scared of flying, she would say, “I know when they say your time is up, your time is up, but I don’t want to be on a plane when someone else’s time is up.” And every time I would see my aunt she would start off the conversation with what was wrong with her life. To this day I still get e-mails from her saying “Hi” and then listing her problems. Even birthday cards to my children say, “Happy Birthday, Wish I was not dealing with so many problems so I could enjoy it with you.” But I don’t blame my family. As I said, I come from a long line of complainers. After all, my ancestors walked around the desert complaining for 40 years. In a trip that should have taken 11 days, it took them 40 years. Talk about inefficiency. But that’s what complaining does.
There’s even a passage in the bible where the Israelites are freed from Egypt by Moses. They had spent 400 years as captive slaves and now they were free. At first they were happy and thrilled. But within a month and a half they started complaining about being hungry. They complained about not having enough water. They complained about living in the wilderness. They even said it would be better to be back in Egypt as slaves rather than be free in the desert. Three hundred years of slavery, and all it took was a month and a half to start complaining again. Finally, God got so frustrated with all the complaining that He threatened their very existence. Turns out God is a big proponent of the No Complaining Rule. I would even venture to say that God originated it.☺
It turned out that my wife wasn’t a big fan of complaining either. Even though complaining was ingrained in my DNA and the cards were stacked against me, when she threatened the very existence of our marriage I had no choice but to take a long, hard look at my life and realize how my complaining and negativity were manifesting in everything that was wrong in my life. I was dying every day instead of living. I came to agree with Abraham Lincoln that “A man is about as happy as he chooses to be.” And so I began to research the positive effects of being positive and the harmful effects of being negative. This led me to write, speak, and consult with businesses and organizations and this ultimately led me to the No Complaining Rule.
Do I still complain? You bet I do. Just a whole lot less. Do I still get down? Of course. We all get down, but the key is how we turn it around. Every one of us will face negativity, energy vampires, and obstacles on the road to success. That is why one of the most important things we can do in business and life is to stay positive with strategies that turn negative energy into positive solutions. Thus the goal of this book is not to eliminate all complaining, just mindless, chronic complaining. And the bigger goal is to turn justified complaints into positive solutions. After all, every complaint represents an opportunity to turn something negative into a positive. We can use customer complaints to improve our service. Employee complaints can serve as a catalyst for innovation and new processes. And our own complaints can serve as signals that let us know what we don’t want, so we can focus on what we do want. In this spirit I share with you a story about the No Complaining Rule and other positive ways to deal with negativity at work and at home.

Chapter 1
Hope
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It was Tuesday, and Hope dragged herself into the office just like she had every day for the past year. She walked past security with her head down, stumbled into the elevator, and slapped her face a few times after the door closed. For some reason her morning pot of coffee wasn’t doing the usual trick. She was late, and thankfully this meant that everyone was already at work and the elevator was empty. She was suffering from another sleepless night, a swollen head, puffy eyes, and worst of all ... a broken heart.
She thought of the various routes she could take from the elevator to her office. If worse comes to worse, I’ll make a mad dash for it, she thought. She wasn’t ready to talk to anyone yet, and she certainly didn’t want anyone to see her until she could carry on a normal conversation without crying. Besides, she was Vice President of Human Resources for EZ Tech so it wouldn’t be long before they came in droves to her office anyway—to talk, to gripe, to dump their problems and issues on her. She was part manager, part psychologist, part peacemaker, and part garbage can. It came with the job, and she accepted all of it.
She really did like helping people; however, lately she had trouble listening to their problems. As they would talk, all Hope could think about were her own problems. She read their lips, but all she thought was, If they only knew what I was dealing with. If they only knew about my life. If they only knew ...

Chapter 2
On Fire
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The elevator opened, and the loud noises startled Hope. People were running everywhere in all directions. Phones were ringing off the hook. The marketing and PR teams were running into each other in the halls. Everyone was screaming across the room. We are either under attack or the market has crashed, she thought. Not today. I don’t need this today, she cried to herself as she quickly walked with her head down toward her office. Before she could take another step, she looked up and Jim was running at her.
“Hope, Hope, Hope. Where have you been?” he shouted as he approached her face to face.
“I heard my name the first time,” she said, hoping he would back up a few feet, or a few miles for that matter. He had the worst coffee breath in the world, and her stomach was already feeling queasy.
“Yeah, well, maybe I’m just happy you’re here,” he countered. “Or maybe I’m just in complete shock that on one of the worst days in our company’s history you are nowhere to be found. Our boss is on national television having to explain why our computer batteries are catching on fire, and you’re strolling into the office an hour late looking like you’ve been hit by a bus.”
I feel like I’ve been hit by a bus, Hope thought.
Jim grabbed Hope’s arm as he rushed her into his office and pointed at a chair as he directed her to sit down.
“In all my years in charge of operations I’ve never seen the media descend on a company like they have with this story. They are like a bunch of attack dogs. The Business Television Network (BTN) just finished their interview with Dan, and the street is not acting kindly. Millions of people just watched our CEO take a verbal beating on air. Our stock is plunging, and we’ve got to figure this out.”
“We’ve had problems before with our hardware. We’ve had glitches. I don’t see what the big deal is this time,” Hope said, shaking her head.
“It’s more than that,” said Jim. “The battery issue is just the tip of the iceberg. Everyone’s saying that Dan has lost his way with the company. And would you believe the interviewer had the nerve to ask Dan what it was like to go from a rock star CEO to being called a has-been whose company stock is at an all-time low? BTN brought up the fact that we have bloggers within our company who are bad-mouthing management and even posting memos that we have shared with our employees. Can you believe it? Private memos being shared with the world? Now we look more like zookeepers than computer makers. Personally, I’d like to do a seek-and-destroy mission today and find out who those people are and escort them out of the building myself,” Jim said, gritting his teeth.
“We will. We will,” answered Hope, trying to calm Jim down, knowing his temper often got the best of him.

Chapter 3
Morale
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