Details

Acknowledgements.<br> <br> Preface.<br> <br> Pricing for Profitability.<br> <br> Economics and Demand.<br> <br> Competitive Strategy and Pricing.<br> <br> Understanding Pricing Strategy.<br> <br> Costs.<br> <br> Activity-Based Costing.<br> <br> Activity-Based Pricing.<br> <br> Activity-Based Pricing Models.<br> <br> Influence of Capacity Utilization.<br> <br> Target Pricing.<br> <br> Price Negotiations.<br> <br> Conclusions and Summary.<br> <br> Glossary.<br> <br> Index.

JOHN L. DALY is President of Daly Consulting and Executive Education Inc., which provides consulting in pricing strategy and profit im-provement. Executive Education Inc. produces continuing professional education seminars for financial managers. Mr. Daly is also a former manufacturing company CFO.

Activity-based pricing: the new paradigm for maximum profitability<br> <br> Pricing for Profitability introduces activity-based pricing, a new paradigm for improving profitability by reducing the occurrence of pricing mistakes and placing less emphasis on increasing revenue and more on improving profits. Activity-based pricing will help any company set prices that are attractive to buyers and profitable for the company. Pricing for Profitability teaches activity-based pricing to help you make better pricing decisions based on customer demand and a better understanding of what really causes profits. It will help you prevent underpricing and generate a healthier financial return.<br> <br> Simply organized and nontechnical, this in-depth treatment covers the ten vital topics of activity-based pricing. A wealth of examples that illustrate the points made in the text include activity-based pricing models used in real industries. Designed for everyone involved with the pricing process, Pricing for Profitability provides a comprehensive understanding of how to use pricing to gain the competitive advantage.

US