Details

Persuasion and Influence For Dummies

2. Aufl.

von: Elizabeth Kuhnke
17,99 €
Verlag:	Wiley
Format:	PDF
Veröffentl.:	07.10.2011
ISBN/EAN:	9781119959953
Sprache:	englisch
Anzahl Seiten:	400

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Beschreibungen

Titelbeschreibung

Many people want to gain trust or support in business and throughout life, but the true skill is doing so in a charming fashion! Whether you're convincing the boss about your much-deserved promotion or a busy restaurateur to offer a better table, the power of persuasion can help improve and increase your successes. Elizabeth Kuhnke, author of the bestselling Body Language For Dummies, guides the reader through easy-to-implement techniques that can turn a timid person into someone bursting with self confidence and the ability to influence. Topics covered will include: <ul type="disc"> <li>The key elements in becoming more persuasive - body language, listening skills, using persuasive words and actions</li> <li>Finding a common ground and establishing a connection with your audience</li> <li>Capturing their attention and keeping them interested</li> <li>Putting yourself across convincingly</li> <li>Getting things done through others</li> <li>Identifying the type of person you're dealing with - and responding in an appropriate manner</li> </ul>

Inhaltsverzeichnis

Introduction 1 Part I: Preparing to Persuade and Influence 7 Chapter 1: Laying the Groundwork for Persuasion and Influence 9 Chapter 2: Finding Common Ground with Your Audience 27 Chapter 3: Establishing an Emotional Connection 57 Chapter 4: Putting Together a Compelling Case 73 Chapter 5: Establishing Your Credibility 93 Chapter 6: Exhibiting and Exercising Your Expertise 117 Part II: Developing Your Persuasive and Influencing Skills 135 Chapter 7: Listening Actively 137 Chapter 8: Gaining and Maintaining Your Audience’s Interest 155 Chapter 9: Gearing Your Approach to Different Decision-Making Styles 177 Part III: Picking the Right Approach 205 Chapter 10: Getting Things Done with the Help of Others 207 Chapter 11: Leading by Example: Quietly Creating Big Change 229 Chapter 12: Appealing to Other People’s Drives, Needs and Desires 245 Part IV: Putting Persuasion and Influencing Skills into Practice 271 Chapter 13: Getting Physical: Putting Body Language to Work 273 Chapter 14: Perfecting Your Persuasive Voice 293 Part V: The Part of Tens 321 Chapter 15: Ten Sure-Fire Ways to Influence Anyone 323 Chapter 16: Ten Ways to Persuade Electronically: Emails and Beyond 329 Chapter 17: Ten Ways to Persuade over the Phone 339 Chapter 18: Ten Essential Instruments for Your Persuasion Toolkit 347 Index 357

Autorenportrait

Elizabeth Kuhnke is an Executive Coach and founder of Kuhnke Communication. She is also the author of the popular Body Language For Dummies.

Back cover copy

Learn to: <ul> <li>Become more influential in the workplace</li> <li>Develop effective listening and rapport-building techniques</li> <li>Adapt to your listener's style</li> <li>Use persuasive language to reach your goal</li> </ul> How to win people over and get them to follow you anywhere Charm, character, appeal, personality – call it what you will, it's that special something that turns No into Yes, closes the sale and makes others want to go that extra mile. At work, it can spell success. In life too, it can be the key to achieving your goals. Now, with the help of top executive coach Elizabeth Kuhnke, you can unleash your own powers of persuasion. <ul> <li>The something that's special – get a handle on the qualities people find most compelling and learn to integrate them into your presentation</li> <li>Click! – establish a connection with your listener, make your case, and display your credibility and expertise</li> <li>Listen and learn – become an active listener and zero in on what really matters to your audience</li> <li>Evolve and adapt – define their decision-making style and adapt your approach for maximum effectiveness – no matter how different your audience is from you</li> <li>Master the gentle art – motivate others by quietly appealing to their drives, needs, and desires and lead by example</li> <li>It's not just what you say – discover the enormous power of non-verbal cues, including body language, tone of voice, and style of dress – and learn how to wield it</li> </ul> Open the book and find: <ul> <li>How to master body language, style and tone</li> <li>The way to use key words and behaviours that have an impact</li> <li>Ways to find common ground and establish a connection</li> <li>How to capture their attention and keep them interested</li> <li>Advice on putting yourself across convincingly</li> <li>How to get things done through others</li> <li>What makes others tick</li> <li>The secret of adapting an approach to any audience on the fly</li> </ul>