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<p>Introduction xvii <br /> <i>Van Jones, CNN’s “The Van Jones Show” and Dream Corps</i></p> <p>Foreword xxv <br /> <i>Ami Dar, Idealist.org/Action Without Borders</i></p> <p>About the Book xxix <br /> <i>Darian Rodriguez Heyman and Laila Brenner</i></p> <p>Acknowledgments xxxv <br /> <i>Darian Rodriguez Heyman and Laila Brenner</i></p> <p><b>Part One The Big Picture – What the Field Is All About and Where You Fit In 1<br /> </b><i>Darian Rodriguez Heyman and Laila Brenner</i></p> <p>Chapter 1 Nonprofits in the United States 5<br /> <i>Robert Glavin, Glavin Jacobson, Inc. and University of San Francisco, and Marco Tavanti, University of San Francisco. Updated for second edition by Marco Tavanti, University of San Francisco</i></p> <p>Chapter 2 Taking Charge of Your Nonprofit Sector Career 27<br /> <i>Shelly Cryer, Consultant, and Kimberly Hendler, Reach For Change</i></p> <p>Chapter 3 Building Strong Social Movements 45<br /> <i>Paul Rice, Fair Trade USA</i></p> <p><b>Part Two Managing Organizations and People 55<br /> </b><i>Darian Rodriguez Heyman and Laila Brenner</i></p> <p>Chapter 4 Thriving as an Executive Director 59<br /> <i>Joan Garry, Joan Garry Consulting</i></p> <p>Chapter 5 Strategic Planning: Turning a Dream into Reality 75<br /> <i>Jeanne Bell, Nonprofit Quarterly. Updated for second edition by Steve Zimmerman, Spectrum Nonprofit Services</i></p> <p>Chapter 6 Nonprofit Partnerships: Collaboration, Alliances, and Strategic Restructuring 89<br /> <i>David La Piana and Bob Harrington, La Piana Consulting</i></p> <p>Chapter 7 Risk Management and Insurance 107<br /> <i>Pamela Davis, Nonprofits Insurance Alliance</i></p> <p>Chapter 8 Attracting and Hiring Staff: Acquiring the Best Talent 121<br /> <i>Cassie Scarano, Koya Leadership Partners, and James Weinberg, Fuse Corps</i></p> <p>Chapter 9 How to Promote Diversity and Inclusion 141<br /> <i>Michael Watson, The Port Authority of New York and New Jersey</i></p> <p><b>Part Three Nonprofit Law and Finance 163<br /> </b><i>Darian Rodriguez Heyman and Laila Brenner</i></p> <p>Chapter 10 Nonprofit Law 165<br /> <i>Bruce R. Hopkins, Bruce R. Hopkins Law Firm, LLC, and Virginia C. Gross, Polsinelli PC</i></p> <p>Chapter 11 Nonprofit Advocacy and Lobbying 181<br /> <i>Nayantara Mehta, National Employment Law Project; Nancy Chen, Legal Consultant; Marcia Avner, Avner Consulting; and Jeannie Fox, Hamline University</i></p> <p>Chapter 12 Nonprofit Financial Management 197<br /> <i>David Greco, Social Sector Partners</i></p> <p><b>Part Four Nonprofit Technology and IT 227<br /> </b><i>Darian Rodriguez Heyman and Laila Brenner</i></p> <p>Chapter 13 Technology Planning 229<br /> <i>Amy Sample Ward, NTEN</i></p> <p>Chapter 14 The Nonprofit Guide to Web Design 243<br /> <i>George Weiner and Rachel Clemens, WholeWhale.com</i></p> <p>Chapter 15 Measurement, Evaluation, and Learning Plans 261<br /> <i>Lovely A. Dhillon, Jodevi</i></p> <p>Chapter 16 Constituent Relationship Management 275<br /> <i>Kevin Bromer and Lori Freeman, Salesforce.org</i></p> <p><b>Part Five Fundraising 289<br /> </b><i>Darian Rodriguez Heyman and Laila Brenner</i></p> <p>Chapter 17 Fundraising: Knowing When to Do What 293<br /> <i>Andrea McManus, ViTreo Group</i></p> <p>Chapter 18 Individual Donor and Major Gift Strategies: The 80% Solution to Fundraising 309<br /> <i>Kay Sprinkel Grace, Transforming Philanthropy, LLC</i></p> <p>Chapter 19 How to Seek a Grant 325<br /> <i>Tori O’Neal-McElrath, Demos. Updated for second edition by Darian Rodriguez Heyman</i></p> <p>Chapter 20 Online Fundraising 343<br /> <i>Katya Andresen, Network for Good, and Rebecca Ruby Higman, Soyring Consulting. Updated for second edition by Kishshana Palmer, Kishshana and Co., and Taylor Shanklin, Hacks For Good</i></p> <p>Chapter 21 Online Peer-to-Peer Fundraising 361<br /> <i>Nicci Noble, Noble Services LLC, and Sean Sullivan, Nonprofit Consultant. Updated for second edition by Nicci Noble</i></p> <p>Chapter 22 Cause Marketing 101: Moving Beyond Corporate Sponsorships to Strategic Partnerships 377<br /> <i>Mollye Rhea, For Momentum</i></p> <p>Chapter 23 Social Enterprise 101: An Overview of Earned Income Strategies 391<br /> <i>Rick Aubry, New Foundry Ventures</i></p> <p><b>Part Six Marketing and Communications 405 <br /> </b><i>Darian Rodriguez Heyman and Laila Brenner</i></p> <p>Chapter 24 Nonprofit Marketing: The Why and How of Branding 407<br /> <i>Jennie Winton and Zach Hochstadt, Mission Minded</i></p> <p>Chapter 25 Moving Millennials to Act: Strategies and Tactics for Marketing, Fundraising, and Activism 423<br /> <i>Derrick Feldman, Millennial Impact Project</i></p> <p>Chapter 26 Using Digital Tools to Tell Your Story 435<br /> <i>Beth Kanter, Zoetica. Updated for second edition by Carie Lewis Carlson, Digital Marketing Consultant</i></p> <p>Chapter 27 Crafting an Effective Newsletter Strategy 451<br /> <i>Kivi Leroux Miller, NonprofitMarketingGuide.com</i></p> <p>Chapter 28 Painless and Effective Event Planning: Let’s Get This Party Started! 465<br /> <i>Marika Holmgren, Do Good Events</i></p> <p>Chapter 29 Public Relations for Nonprofits: Getting Exposure for Your Cause 485<br /> <i>David Fenton, Fenton</i></p> <p><b>Part Seven Boards and Volunteers 499<br /> </b><i>Darian Rodriguez Heyman and Laila Brenner</i></p> <p>Chapter 30 Board Governance 503<br /> <i>Vernetta Walker, Walker & Associates Consulting, and Emily Heard, Nonprofit Consultant. Updated for second edition by Darian Rodriguez Heyman</i></p> <p>Chapter 31 Getting Your Board to Fundraise 525<br /> <i>Bob Zimmerman, Zimmerman Lehman. Updated for second edition by Ann Lehman, Zimmerman Lehman</i></p> <p>Chapter 32 Volunteer Recruitment 541<br /> <i>Greg Baldwin, VolunteerMatch</i></p> <p>Chapter 33 Volunteer Engagement and Management 559<br /> <i>Gary Bagley, New York Cares, Natalye Paquin, Points of Light, and Michelle Nunn, CARE USA</i></p> <p>Closing Thoughts 575<br /> <i>Darian Rodriguez Heyman and Laila Brenner</i></p> <p>Afterword: We All Have the Capacity to Be Social Prophets 579<br /> <i>Lynne Twist, Soul of Money Institute and The Pachamama Alliance</i></p> <p>Book Partners 585</p> <p>About the Editors 589</p> <p>End Notes 591</p> <p>Name Index 601</p> <p>Subject Index 605</p>

<p><b>DARIAN RODRIGUEZ HEYMAN</b> is an accomplished social entrepreneur, fundraiser, and speaker. He is former Executive Director of Craigslist Foundation and author of two bestselling books: this one and <i>Nonprofit Fundraising 101</i>. Heyman currently serves as the part-time Executive Director of Numi Foundation and Editor-in-Chief of Blue Avocado. <p><b>LAILA BRENNER</b> is a writer and veteran fundraiser who has raised millions of dollars for organizations including Habitat for Humanity, The Trust for Public Land, and Code for America. She has worked to promote causes including education and literacy, access to technology, and environmental conservation. She is co-author of <i>Nonprofit Fundraising 101</i> and a mother of two.

<p>"This intensely practical book does an incredible job of providing readers with all the tools, resources, and best practices needed to be constructive at creating the world we want. From tech, to fundraising, and boards, <i>Nonprofit Management 101</i> is the leadership hack you've been looking for."<b>– Steve Wozniak</b> <p><b>Essential Resources, Tools, and Hard-Earned Wisdom from 55 Leading Experts</b> <p>With chapters written by dozens of thought leaders in the field, <i>Nonprofit Management 101</i> is the leading resource guide for professionals in the nonprofit sector. It is a goldmine of easy-to-implement, high-value practices across seven major nonprofit management disciplines: <ul> <li>Strategy and leadership</li> <li>Operations</li> <li>Law and finance</li> <li>Technology</li> <li>Fundraising</li> <li>Marketing</li> <li>Board and volunteer management</li> </ul> <p><i>Nonprofit Management 101</i> features contributions from a "who's who" of nonprofit thought leaders, including Van Jones, Beth Kanter, Lynne Twist, Kay Sprinkel Grace, Paul Rice, and many more. Everything you need to launch, lead, manage, and effectively grow your nonprofit is here in this landmark publication, now in its second edition.

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