Never Too Old to Get RichThe Entrepreneur's Guide to Starting a Business Mid-Life
Start a successful business mid-life When you think of someone launching a start-up, the image of a twenty-something techie probably springs to mind. However, Gen Xers and Baby Boomers are just as likely to start businesses and reinvent themselves later in life. Never Too Old to Get Rich is an exciting roadmap for anyone age 50+ looking to be their own boss and launch their dream business. This book provides up-to-date resources and guidance for launching a business when you're 50+. There are snappy profiles of more than a dozen successful older entrepreneurs, describing their inspirational journeys launching businesses and nonprofits, followed by Q&A conversations, and pull-out boxes containing action steps. The author walks you through her three-part fitness program: guidelines for becoming financially fit, physically fit, and spiritually fit, before delving more deeply into how would-be entrepreneurs over 50 can succeed. • Describes how you can find capital to start your own business• Offers encouraging stories of real people who have become their own bosses and succeeded as entrepreneurs• Written by PBS Next Avenue’s entrepreneur expert, Kerry Hannon• Teaches you how to start your own business Never Too Old to Get Rich is the ideal book for older readers looking to pursue new business ventures later in life.
Foreword ix Acknowledgments xiii About the Author xvii Introduction 1 Also by Kerry Hannon 13 Part I Turning a Passion Into a Business Chapter 1 Lights, Camera, Action 17 Chapter 2 Money Maven 33 Chapter 3 Military to Merlot 47 Chapter 4 Cockpit to the Coffee Shop 65 Chapter 5 Bejeweled 73 Chapter 6 Scooting Ahead 81 Chapter 7 Write Stuff 91 Chapter 8 Horsing Around 99 Part II Building a Winning Senior–Junior Partnership Chapter 9 Ginning Things Up 113 Chapter 10 The Whole Million-Dollar Package 125 Chapter 11 Cookie Contessas 135 Part III The Path to Social Entrepreneurship Chapter 12 Girl Power 147 Chapter 13 Food, Glorious Food 157 Chapter 14 Hope in Harlem 167 Chapter 15 The Magic of Music 177 Part IV Winning Strategies of Female Entrepreneurs Chapter 16 Health and Happiness 189 Chapter 17 Chilling Out 201 Chapter 18 Design from Within 211 Chapter 19 Nutty for Opera 221 Chapter 20 The Holistic Path 231 Afterword 247 Index 249
KERRY HANNON is a nationally recognized expert and strategist on career transitions, personal finance, and retirement. She is a frequent TV and radio commentator and is a sought-after keynote speaker at conferences across the country. Kerry focuses on empowering yourself to do more with your career and personal finances—now and for the future.
PRAISE FOR NEVER TOO OLD TO GET RICH "Whether you're pursuing a dream business, have a desire to give back through social entrepreneurship or are combining forces in a multi-generational partnership, Never Too Old to Get Rich: The Entrepreneur's Guide to Starting a Business Mid-Life provides a wealth of engaging, compelling and motivational stories of mid-life entrepreneurs, combined with pragmatic advice on what to consider before you take the leap. This is a must-read book for anyone considering launching a business in the next phase of life!" —Ken Dychtwald, PhD, author of Age Wave and A New Purpose: Redefining Money, Family, Work, Retirement and Success; Founder and CEO of Age Wave "An entrepreneur herself and a leading expert on work for people 50 years and over, Kerry Hannon draws powerful lessons from the mid-life entrepreneurs she profiles. Her enthusiasm about the opportunities is inspiring, her cautions are practical and refreshing and her insights into later life entrepreneurship are spot-on. I love this book." —Chris Farrell, author of Purpose and a Paycheck "In this ever-changing context of aging and work, Kerry Hannon has tapped a vein of new possibilities for older entrepreneurs who want to live later life on their own terms. With examples of success, how-to's and potential road blocks, Hannon reminds us that we are never too old to start something new, especially now that many of us will have more years to continue growing and learning than our forebears." —Jacquelyn B. James, PhD, Director, Sloan Research Network on Aging and Work "Kerry Hannon is our most thoughtful and eloquent guide to finding passion, purpose, and a paycheck in the second half of life. Here she brings characteristic insights, pragmatic wisdom, and memorable storytelling to the task of entrepreneurship—showing how longer lives bring with them extraordinary opportunities to do some of our most creative and joyous work—including new ventures that involve working side by side with younger generations. Read this book, roll up your sleeves, and get started on what may well be your most fulfilling chapter yet!" —Marc Freedman, Founder and CEO, Encore.org
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