<p>The importance of the role of women to society and business is no longer up for question. Study after study has shown that educating women and girls has transformed economies; meanwhile, fully leveraging the talents of women has become an imperative for corporate growth and survival. <p>Even so, women may still be the world’s most underused asset. Despite their rising economic power—as successful entrepreneurs, corporate executives, political leaders—women still confront many inequalities, ranging from wage gaps to gender-based discrimination and violence. Women, in other words, stand at the crossroads of promise and peril. <p>Against this backdrop, gender lens investing is soaring in importance. As investors, focusing on the vast untapped potential of women—or using what is often called a “gender lens”—can be a remarkably powerful tool, allowing us to uncover investment opportunities and risks that we might not otherwise see. <p><i>Gender Lens Investing</i> is the first book of its kind to explore, in depth, the advantages of integrating gender into investment analysis. The book presents a dynamic, global picture of women’s economic roles, demonstrates the relevance of using a gender lens in investment analysis and portfolio construction, and shows investors how to apply a gender lens in their own investment evaluation process. <p>This is a must-read if you want to: <ul><li>Comprehend the economic might and influence women now exert on global growth</li> <li>Understand a gender lens and why gender is material to economic prosperity and investment performance</li> <li>Explore ways to use a gender lens to assess products, companies, and sectors</li> <li>Examine potentially profitable gender lens strategies </li> <li>Align your portfolio with your specific values related to women’s empowerment</li></ul> <p>Understanding gender is the latest in investment sophistication. Start here.