Introduction (<i>Julian Birkinshaw, Sumantra Ghoshal, Costas Markides, John Stopford, George Yip).</i> <p><b>SECTION 1: RIVAL STATES, RIVAL FIRMS.</b></p> <p>Chapter 1: The (A)Political Multinational: State-Firm Rivalry Revisited (<i>Louis Turner</i>).</p> <p>Chapter 2: The moral response to capitalism: Can we learn from the Victorians?(<i>John Dunning</i>).</p> <p>Chapter 3: The multi-home based multinational: combining global competitiveness and local innovativeness (<i>Örjan Sölvell</i>).</p> <p>Chapter 4: Regional multinationals: The location-bound drivers of global strategy <i>(Alan Rugman and Alain Verbeke</i>).</p> <p><b>SECTION 2: MANAGING THE MULTINATIONAL ENTERPRISE.</b></p> <p>Chapter 5: The evolving multinational: Strategy and structure in Latin American operations, 1990-2000 (<i>Jose de la Torre, Jose Paulo Esperanca and Jon Martinez</i>).</p> <p>Chapter 6: Risk and the dynamics of globalisation (<i>Don Lessard</i>).</p> <p>Chapter 7: The global OEM: The transformation of Asian sup plier companies <i>)(Anthony Leung and George Yip</i>) .</p> <p>Chapter 8: Designing Multinationals: Is it all over now? (<i>Lawrence Franko</i>).</p> <p>Chapter 9: The customer-focused multinational: revisiting the Stopford and Wells model in an era of global customers (<i>Julian Birkinshaw and Siri Terjesen</i>).</p> <p>Chapter 10: Geography as a design variable (<i>Eleanor Westney</i>).</p> <p>Chapter 11: Regional Organisations: Beware of the pitfalls (<i>Paul Verdin, Venkat Subramanian, Alice de Koning and Eline Van Poeck</i>).</p> <p>Chapter 12: The Metanational: The next step in the evolution of the Multinational Enterprise (<i>Yves Doz, Jose Santos and Peter Williamson</i>).</p> <p><b>SECTION 3: REJUVENATING THE MATURE BUSINESS.</b></p> <p>Chapter 13: The critical role of sense-making in <i>Rejuvenating the Mature Business</i> (<i>John Stopford and Charles Baden-Fuller</i>).</p> <p>Chapter 14: The invisible underpinnings of corporate rejuvenation: purposeful action taking by individuals (<i>Sumantra Ghoshal and Heike Bruch</i>).</p> <p>Chapter 15: Rejuvenation revisited: Identifying and managing strategy decay and innovation (<i>Peter Williamson</i>).</p> <p>Chapter 16: Racing to be second: Innovation through imitation (<i>Costas Markides</i>).</p> <p>Chapter 17: Who needs multinationals? Lessons from open-source software <i>(Rob Grant, Andrea Lipparini, Gianni Lorenzoni, and Elaine Romanelli</i>).</p> <p><b>SECTION: 4.</b></p> <p>Chapter 18: Management Research: Reprise and Prologue (<i>John Stopford</i>).</p> <p>Bibliography.</p> <p>List of Contributors.</p> <p>Index.</p>