<p>Preface xvii</p> <p>Acknowlegments xxi</p> <p>Foreword xxiii</p> <p>Introduction 1</p> <p><b>CHAPTER ONE</b> <b>The Dinosaurs 7</b></p> <p>MAYER AMSCHEL ROTHSCHILD<br /> Out of the Ghetto and into the Limelight 10</p> <p>NATHAN ROTHSCHILD<br /> When Cash Became King—and Credit Became Prime Minister 13</p> <p>STEPHEN GIRARD<br /> The First Richest Man in America Financed Privateers 17</p> <p>JOHN JACOB ASTOR<br /> A One-Man Conglomeration 20</p> <p>CORNELIUS VANDERBILT<br /> A Man Above The Law 23</p> <p>GEORGE PEABODY<br /> A Finder of Financing and Financiers 26</p> <p>JUNIUS SPENCER MORGAN<br /> The Last of the Modern Manipulators 29</p> <p>DANIEL DREW<br /> Much “To Drew” About Nothing 32</p> <p>JAY COOKE<br /> Stick To Your Knitting 36</p> <p><b>CHAPTER TWO</b> <b>Journalists and Authors 39</b></p> <p>CHARLES DOW<br /> His Last Name Says It All 41</p> <p>EDWARD JONES<br /> You Can’t Separate Rodgers and Hammerstein 44</p> <p>THOMAS W. LAWSON<br /> “Stock Exchange Gambling is the Hell of it All . . . ” 47</p> <p>B.C. FORBES<br /> He Made Financial Reporting Human 51</p> <p>EDWIN LEFEVRE<br /> You Couldn’t Separate His Facts from His Fiction 53</p> <p>CLARENCE W. BARRON<br /> A Heavyweight Journalist 56</p> <p>BENJAMIN GRAHAM<br /> The Father of Security Analysis 59</p> <p>ARNOLD BERNHARD<br /> The Elegance of Overview on a Single Page 63</p> <p>LOUIS ENGEL<br /> One Mind that Helped Make Millions More 67</p> <p><b>CHAPTER THREE</b> <b>Investment Bankers and Brokers 71</b></p> <p>AUGUST BELMONT<br /> He Represented Europe’s Financial Stake in America 74</p> <p>EMANUEL LEHMAN AND HIS SON PHILIP<br /> Role Models For So ManyWall Street Firms 77</p> <p>JOHN PIERPONT MORGAN<br /> History’s Most Powerful Financier 80</p> <p>JACOB H. SCHIFF<br /> The Other Side of the Street 84</p> <p>GEORGE W. PERKINS<br /> He Left the Comfy House of Morgan to Ride a Bull Moose 87</p> <p>JOHN PIERPONT “JACK” MORGAN, JR.<br /> No One Ever Had Bigger Shoes to Fill 90</p> <p>THOMAS LAMONT<br /> The Beacon for a Whole Generation 94</p> <p>CLARENCE D. DILLON<br /> He Challenged Tradition and Symbolized the ChangingWorld 98</p> <p>CHARLES E. MERRILL<br /> The Thundering Herd Runs Amok in the Aisles of the Stock Market’s Supermarket 101</p> <p>GERALD M. LOEB<br /> The Father of Froth—He Knew the Lingo, Not the Logic 104</p> <p>SIDNEY WEINBERG<br /> The Role Model for Modern Investment Bankers 108</p> <p><b>CHAPTER FOUR</b> <b>The Innovators 113</b></p> <p>ELIAS JACKSON “LUCKY” BALDWIN<br /> When You’re Lucky, You Can Go Your OwnWay 116</p> <p>CHARLES T. YERKES<br /> He Turned Politics into Monopolistic Power 120</p> <p>THOMAS FORTUNE RYAN<br /> America’s First Holding Company 123</p> <p>RUSSELL SAGE<br /> A Sage for all Seasons 126</p> <p>ROGER W. BABSON<br /> Innovative Statistician and NewsletterWriter 129</p> <p>T. ROWE PRICE<br /> Widely Known as the Father of Growth Stocks 133</p> <p>FLOYD B. ODLUM<br /> The Original Modern Corporate Raider 137</p> <p>PAUL CABOT<br /> The Father of Modern Investment Management 141</p> <p>GEORGES DORIOT<br /> The Father of Venture Capital 145</p> <p>ROYAL LITTLE<br /> The Father of Conglomerates 149</p> <p><b>CHAPTER FIVE Bankers and Central Bankers 153</b></p> <p>JOHN LAW<br /> The Father of Central BankingWasn’t Very Fatherly 157</p> <p>ALEXANDER HAMILTON<br /> The Godfather of American Finance 161</p> <p>NICHOLAS BIDDLE<br /> A Civilized Man Could Not Beat a Buccaneer 164</p> <p>JAMES STILLMAN<br /> Psychic Heads America’s Largest Bank 167</p> <p>FRANK A. VANDERLIP<br /> A Role Model for AnyWall StreetWanna-Be 171</p> <p>GEORGE F. BAKER<br /> Looking Before Leaping Pays off 174</p> <p>AMADEO P. GIANNINI<br /> Taking the Pulse ofWall Street Out of New York 177</p> <p>PAUL M. WARBURG<br /> Founder and Critic of Modern American Central Banking 180</p> <p>BENJAMIN STRONG<br /> Had Strong Been Strong the Economy Might Have Been, Too 183</p> <p>GEORGE L. HARRISON<br /> No, This Isn’t the Guy From the Beatles 187</p> <p>NATALIE SCHENK LAIMBEER<br /> Wall Street’s First Notable Female Professional 190</p> <p>CHARLES E. MITCHELL<br /> The Piston of the Engine that Drove the Roaring 20s 192</p> <p>ELISHA WALKER<br /> America’s Greatest Bank Heist—Almost 195</p> <p>ALBERT H. WIGGIN<br /> Into the Cookie Jar 198</p> <p><b>CHAPTER SIX</b> <b>New Deal Reformers 203</b></p> <p>E.H.H. SIMMONS<br /> One of the Seeds of Too Much Government 206</p> <p>WINTHROP W. ALDRICH<br /> A Blue Blood Who Saw Red 209</p> <p>JOSEPH P. KENNEDY<br /> Founding Chairman of the SEC 212</p> <p>JAMES M. LANDIS<br /> The Cop Who Ended Up in Jail 216</p> <p>WILLIAM O. DOUGLAS<br /> The Supreme Court Judge onWall Street? 220</p> <p><b>CHAPTER SEVEN</b> <b>Crooks, Scandals, and Scalawags 225</b></p> <p>CHARLES PONZI<br /> The Ponzi Scheme 228</p> <p>SAMUEL INSULL<br /> He “Insullted”Wall Street and Paid the Price 231</p> <p>IVAR KREUGER<br /> He PlayedWith Matches and Got Burned 235</p> <p>RICHARD WHITNEY<br /> Wall Street’s Juiciest Scandal 239</p> <p>MICHAEL J. MEEHAN<br /> The First Guy Nailed by the SEC 243</p> <p>LOWELL M. BIRRELL<br /> The Last of the Great Modern Manipulators 246</p> <p>WALTER F. TELLIER<br /> The King of the Penny Stock Swindles 250</p> <p>JERRY AND GERALD RE<br /> A Few Bad Apples Can Ruin the Whole Barrel 254</p> <p><b>CHAPTER EIGHT Technicians, Economists, and Other Costly Experts 257</b></p> <p>WILLIAM P. HAMILTON<br /> The First Practitioner of Technical Analysis 260</p> <p>EVANGELINE ADAMS<br /> By Watching the Heavens She Became a Star 263</p> <p>ROBERT RHEA<br /> He Transformed Theory into Practice 266</p> <p>IRVING FISHER<br /> TheWorld’s Greatest Economist of the 1920s, or Why You Shouldn’t Listen to Economists—Particularly Great Ones 270</p> <p>WILLIAM D. GANN<br /> Starry-Eyed Traders “Gann” an Angle Via Offbeat Guru 274</p> <p>WESLEY CLAIR MITCHELL<br /> Wall Street’s Father of Meaningful Data 278</p> <p>JOHN MAYNARD KEYNES<br /> The Exception Proves the Rule I 281</p> <p>R.N. ELLIOTT<br /> Holy Grail or Quack? 285</p> <p>EDSON GOULD<br /> The Exception Proves the Rule II 289</p> <p>JOHN MAGEE<br /> Off the Top of the Charts 292</p> <p><b>CHAPTER NINE</b> <b>Successful Speculators, Wheeler-Dealers, and Operators 295</b></p> <p>JAY GOULD<br /> Blood Drawn and Blood Spit—Gould or Ghoul-ed? 298</p> <p>“DIAMOND” JIM BRADY<br /> Lady LuckWas on His Side—Sometimes 302</p> <p>WILLIAM H. VANDERBILT<br /> He Proved His FatherWrong 305</p> <p>JOHN W. GATES<br /> What Can You Say About a Man Nicknamed “Bet-a-Million”? 308</p> <p>EDWARD HARRIMAN<br /> Walk Softly and Carry a Big Stick 311</p> <p>JAMES J. HILL<br /> When Opportunity Knocks 314</p> <p>JAMES R. KEENE<br /> Not Good Enough for Gould, But Too Keen for Anyone Else 317</p> <p>HENRY H. ROGERS<br /> Wall Street’s Bluebeard: “Hoist the Jolly Roger!” 320</p> <p>FISHER BROTHERS<br /> Motortown Moguls 323</p> <p>JOHN J. RASKOB<br /> Pioneer of Consumer Finance 327</p> <p>ARTHUR W. CUTTEN<br /> Bully the Price, Then Cut’n Run 330</p> <p>BERNARD E. “SELL ’EM BEN” SMITH<br /> The Rich Chameleon 333</p> <p>BERNARD BARUCH<br /> HeWon and Lost, But Knew When to Quit 337</p> <p><b>CHAPTER TEN Unsuccessful Speculators, Wheeler-Dealers, and Operators 341</b></p> <p>JACOB LITTLE<br /> The First to Do so Much 343</p> <p>JAMES FISK<br /> If You Knew Josie Like He Knew Josie, You’d Be Dead Too! 346</p> <p>WILLIAM CRAPO DURANT<br /> Half Visionary Builder, HalfWild Gambler 349</p> <p>F. AUGUSTUS HEINZE<br /> Burned by Burning the Candle at Both Ends 353</p> <p>CHARLES W. MORSE<br /> Slick and Cold as Ice, Everything He Touched . . . Melted 357</p> <p>ORIS P. AND MANTIS J. VAN SWEARINGEN<br /> He Who Lives by Leverage, Dies by Leverage 360</p> <p>JESSE L. LIVERMORE<br /> The Boy Plunger and Failed Man 364</p> <p><b>CHAPTER ELEVEN Miscellaneous, But Not Extraneous 369</b></p> <p>HETTY GREEN<br /> The Witch’s Brew, or . . . It’s Not Easy Being Green 371</p> <p>PATRICK BOLOGNA<br /> The Easy Money—Isn’t 375</p> <p>ROBERT R. YOUNG<br /> And It’s Never Been the Same Since 378</p> <p>CYRUS S. EATON<br /> Quiet, Flexible, and Rich 381</p> <p><i>Conclusion 385</i></p> <p><i>Appendix 387</i></p> <p><i>Index 419</i></p>