<p><b>For event planners, there’s no such thing as a dress rehearsal!</B></p> <p>Any event you plan and stage is a reflection of your organization’s image — from the initial invitation to onsite operations. Whether you’re planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, it has to be perfect. Fully revised and updated, <i>Event Planning, Second Edition, </i>gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on: <ul><li> Choosing the best venue</li> <li> Preparing and managing the budget, with sample costing forms included</li> <li> Scheduling, staffing, and collaborating with other related professionals</li> <li> Coordinating food and beverage, décor, entertainment, and themes.</li></ul> <p>It’s still the comprehensive guide that it always has been, but much has changed in the industry in recent years, and this new edition of<i> Event Planning</i> includes: <ul><li>Changes in security planning since 9/11</li> <li> Innovations in technology and how they can improve – or ruin – an event</li> <li> How to stage an environmentally friendly event</li> <li> New and updated examples and case studies of where things went right – and wrong</li> <li> Event Risk Assessment – What You Need to Consider before Contracting</li> <li> How keep your budget on target and where to find hidden surcharges</li> <li> Ways on how to ease airport stress and make air travel a pleasurable part of the participant’s event experience</li> <li> When and When Event Planners and their Suppliers will need Work Visas</li> <li> What you need to include in your client’s event history in order to design your next event so that it maximizes your client’s return on their event investment</li> <li> A companion website with downloadable versions of the checklists, additional forms and tools, author Q&A, and more at www.wiley.ca/go/event_planning.</li></ul> <p>What you don’t know or know to ask can have a major effect on the success of your event and on your budget.<i> Event Planning</i> takes you behind the scenes and through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and on-site management, providing practical tools for anyone who has to plan and execute a truly special event: <ul><li> Corporate in-house event planners</li> <li> Public relations and communications companies, and their clients</li> <li> Marketing and corporate communications professionals</li> <li> Fund-raisers and not-for-profit organizations</li> <li> Professionals in the hospitality and entertainment industries.</li> <li> Business professionals in charge of planning and handling their company’s events</li></ul>