Details

<p>Foreword xiii</p> <p>Acknowledgments xv</p> <p>About the Author xix</p> <p><b>Introduction 1</b></p> <p>1 The Biggest Day 5</p> <p>2 The TIP Jar 11</p> <p><b>Twelve Years Earlier . . .</b></p> <p>3 A New Direction 15</p> <p>4 Dear Valued Employee 21</p> <p>5 First Impressions 29</p> <p>6 The Offer 33</p> <p>7 New Beginnings 43</p> <p>8 What is a TIP? 49</p> <p>9 Wake-up Call 57</p> <p>10 Labels and Purpose 63</p> <p>11 The Bear 83</p> <p>12 Position Yourself 89</p> <p>13 Communicate Your Brand 97</p> <p>14 What’s Your Story? 111</p> <p>15 Actions Build the Brand 115</p> <p>16 Flow 127</p> <p>17 Protect the Business, Protect the Brand 131</p> <p>18 Day of All Days 139</p> <p>19 Create an Experience 145</p> <p>20 The Last TIP 153</p> <p><b>Present Day</b></p> <p>21 The TIP Jar (Continued) 165</p> <p>22 Good Choices 171</p> <p>23 Give More, Get More 177</p> <p>Twenty Takeaway Tips For Success 183</p> <p>Personal Accountability Model and Action Plan 187</p> <p>Resources 199</p>

<p><b>DAVE GORDON</b> is an internationally recognized brand, marketing, and communications expert. He is an inspirational speaker, author, coach, and leader on a mission to help people identify, communicate, and deliver their unique value to build stronger personal, team, and corporate brands. Dave's work has positively impacted leaders, teams, organizations, and associations in countries around the world, including the United States, Canada, the United Kingdom, Australia, and New Zealand.

<p><b>Praise for TIP</b></p> <p>"A team will only succeed, and a company will only grow, when each person on that team is responsible and accountable for their own results. If you want to consistently bring your best every day, you need to read this book and follow Dave's game plan for personal, team, and organizational success." —<b>Jon Gordon</b>, <i>Wall Street Journal</i> bestselling author, <i>The Energy Bus</i> and <i>The Power of Positive Leadership</i></p> <p>"I love this story and this book. It truly sends a powerful message and takes what I have learned from Dave Gordon to the next level. I am sharing this with everyone I know and telling them to read it—twice!" —<b>Kurt Leisure</b>, Vice President, Risk Services, The Cheesecake Factory</p> <p>"Dave Gordon is a master at helping you see through the fog of adversity and setting the right course for your future. He helps you discover your brand and reminds you to always protect it." —<b>Jon McGavin</b>, Area General Manager, The Ritz-Carlton and JW Marriott Orlando, Grand Lakes</p> <p>"Dave is an expert at aligning people with a purpose. Now he has taken his 'stand for your brand' principles and created a powerful resource with broad appeal and helpful guidance for any leader looking to build a world-class team or company." —<b>Scott Hudson</b>, President and CEO, Gallagher Bassett</p> <p>"After reading <i>TIP</i>, you will have no choice but to look at your own career and relationships through a different lens; one that empowers you to never accept being 'average,' and to take control of your future with a simple plan for personal innovation." —<b>Jenny Hutt</b>, author, SiriusXM host of <i>Just Jenny </i>and cofounder of BunnyEyez</p> <p>"Every great athlete, CEO, leader, teacher, and parent understands that greatness is a journey filled with the creative meaning of trying, falling, crying, laughing—and persevering, because the journey is what makes the difference. In <i>TIP</i>, Dave uses the power of conversation, of words, to compel you to cheer the hero along, all the while really cheering for yourself to become the best you can become." —<b>Brian Hainline</b>, MD, NCAA Chief Medical Officer</p> <p>"How you feel about a brand or company often comes down to one individual who either cared deeply, and took accountability for the experience of a customer, or just didn't give a flip. <i>TIP</i> is a resource for anyone who wants to inspire their people to care more and have a positive impact on the future of their career, the success of the company, and the strength of the entire brand." —<b>Ann Handley</b>, <i>Wall Street Journal</i> bestselling author of <i>Everybody Writes,</i> and Chief Content Officer of MarketingProfs</p>

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