<p>Praise for<b> THE CONCEPTUAL FOUNDATIONS OF INVESTING</b> <p>"There are very few people in finance who can span the divide between academia and practice, but Brad Cornell is an exception. This book is a perfect illustration of how you can answer every day investing questions with tools from finance, economics and statistics, and I strongly recommend that anyone interested in markets read it."</br> <b> Aswath Damodaran,</b> Kerschner Professor of Finance, Stern School of Business, NYU <p>"Brad is one of the most insightful financial thinkers and investors in our industry. His publications and investment results put him in the most rarified peer group and make this book a must-read."</br> <b> Jason Hsu,</b> Chairman and CIO, Rayliant Global Advisors, Co-founder, Research Affiliates <p>"A tour de force! Brad Cornell has made much of modern quantitative finance in theory and practice accessible to any intelligent investor. This should be the text for coursework on introductory finance."</br> <b> Rob Arnott,</b> Chairman, Research Affiliates <p><b>A STRAIGHTFORWARD GUIDE TO THE FUNDAMENTAL CONCEPTS OF INVESTING, WITH A FOCUS ON ACTIVE INVESTING</b> <p><i>"In the years following the development of the capital asset pricing model in 1964, research in finance has revolutionized the understanding of financial markets. The problem is that much of the research that produced that revolution is highly technical and mathematical, making it difficult for investors who are not experts to grasp the conceptual foundations on which the modern understanding of investing is based.</i> <p><i>This book is designed to fill that gap. Its goal is to provide an understanding of the conceptual foundations of modern investment theory with a minimum of technical detail</i>."</br> <b> From the Preface</b></p <p><i>The Conceptual Foundations of Investing</i> offers an essential resource for individuals and professionals who want to have a clear understanding of the conceptual foundations that underpin investing. The authors have written an accessible guide for avoiding uncompensated risks and making responsible investment decisions.