<p><b>The real-world secrets to startup success</b></p> <p><i>Unicorn Tears </i>is the smart entrepreneur’s guide to startups. A full 92% of startups fail in the first three years — but failure is not inevitable. Most of these companies self-sabotage, unconsciously eliminating any chance at success before they even get started. It’s not the economy, it’s not politics, it’s not external factors; failure comes from within. This book shows you how to be one of the unicorns — one of the 8% who make it. Be prepared to un-learn everything you thought you knew about startups, as author Jamie Pride busts the harmful myths that lead so many companies to failure. Drawing upon his history as a venture capitalist, he reveals what investors want to see and hear, and what final factor puts your venture firmly into the “yes” column.</p> <p>Pride understands what matters in startups, and what gets in the way; his Hollywood Method for start-up success gives you a proven formula based on the tried-and-true framework Hollywood uses to make movies that succeed around the globe. Case studies illustrate what success looks like on the ground, and brings a global perspective to successful entrepreneurship and the strategies that help your business grow.</p> <ul> <li>Learn the truth behind the eight myths of startups</li> <li>Adopt a proven formula for success based on Hollywood blockbusters</li> <li>Craft a winning pitch to bring investors — and capital — over to your side</li> </ul> <ul> <li>Gain real-world perspective on startups and future trends</li> </ul> <p>Everyone wants their business to succeed, but wanting means nothing without a solid plan and the means to implement it. <i>Unicorn Tears</i> helps you set yourself up for success, and gives you the tools to forge your path to the top.</p>