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<p>About the author ix</p> <p>Acknowledgements xi</p> <p>Introduction xv</p> <p><b>Part I: How it begins 1</b></p> <p>1 Start small 3</p> <p>2 Personal branding 5</p> <p>3 Time management 9</p> <p>4 Overcome your fear 13</p> <p>Success story: James Wedmore — Business By Design 19</p> <p><b>Part II: Create that first idea 33</b></p> <p>5 Get clear on your idea 35</p> <p>6 Set up your new business 57</p> <p>7 Map out your signature course 71</p> <p>8 Develop your course content 79</p> <p>9 Design your point of difference 97</p> <p>10 Design your brand and what you stand for 105</p> <p>11 Nail your first offer and program 119</p> <p>Success story: Kayse Morris — The CEO Teacher 135</p> <p><b>Part III: Launch it out into the world 147</b></p> <p>12 Build your digital learning website 149</p> <p>13 Content marketing 165</p> <p>14 Build your list 181</p> <p>15 Sell your services from a virtual stage 189</p> <p>Success story: Tracy Harris — Mums With Hustle 197</p> <p><b>Part IV: Growth 205</b></p> <p>16 The comparison trap 207</p> <p>17 Embrace automation and software 211</p> <p>18 Become a systems nerd 217</p> <p>19 Your micro team 223</p> <p>20 Outsourcing vs in-house team 229</p> <p>21 Ditch the guilt 235</p> <p>Success story: Clint Salter — Dance Studio Owners Association 239</p> <p><b>Part V: Welcome to the new world 253</b></p> <p>22 Manage your money: cash flow vs profit 255</p> <p>23 Say no to protect your energy 265</p> <p>24 Design life your way 271</p> <p>25 Where to from here? 277</p> <p>Success story: Denise Duffield-Thomas — Chillpreneur 285</p> <p>Resources 295</p> <p>Index 299</p>

<p><b>Tina Tower</b> is an award-winning serial entrepreneur who has founded, grown, and sold several businesses and franchises. Tina has helped hundreds of people package their expertise into an online course and launch it to the world. Through her program, Her Empire Builder, she is on a mission to help 100 women build a $1 million a year business by 2025.</p><p><b>milliondollarmicrobusiness.com</b></p>

<p>Turn what you know into a seven-figure business</p><p>Throughout your life, you’ve acquired skills and knowledge that other people want. <i>Million Dollar Micro Business</i> is your step-by-step guide to turning that learning into a highly-profitable online course, available to millions around the world. Inside, you’ll learn the secrets for creating a profitable and engaging online course. From ideation to launch and growth, award-winning entrepreneur and educator Tina Tower presents a practical, proven and comprehensive approach that has been used by countless people just like you to realise their dreams.</p><p>Success is literally at your fingertips. Learn how to:</p><ul><li>discover what you know and what you can teach</li><li>develop your ideas into informative course material</li><li>build your digital learning website</li><li>market and launch your new course to a receptive audience</li><li>grow and scale through automation.</li></ul><p><i>Million Dollar Micro Business</i> is a must-read for all would-be entrepreneurs with unique skills or expertise just waiting to be shared with the world.</p><p><b>Featuring success stories from some of the world’s top course creators:</b></p><ul><li><b>James Wedmore</b>: Business By Design</li><li><b>Kayse Morris</b>: The CEO Teacher </li><li><b>Clint Salter</b>: Dance Studio Owners Assoc. </li><li><b>Denise Duffield-Thomas</b>: Money Bootcamp </li><li><b>Tracy Harris</b>: Mums With Hustle </li></ul>

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