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<p>Introduction ix</p> <p><b>Chapter 1 Intelligence and Creative Competitive Intelligence 1</b></p> <p>1.1 Supplying intelligence 1</p> <p>1.2 Informational supply and creative competitive intelligence 10</p> <p>1.3 Creative class and creative competitive intelligence 12</p> <p>1.4 Creative competitive intelligence, objectives and means 15</p> <p><b>Chapter 2 Researching and Identifying Trends 17</b></p> <p>2.1 Weak and strong signals and routine signals 17</p> <p>2.1.1 The puzzle method 19</p> <p>2.1.2 The 3S hypotheses method 19</p> <p>2.1.3 Researching routine signals 20</p> <p>2.2 Trends interpreted using graphs 21</p> <p>2.3 Sources of information on trends 27</p> <p>2.4 Algorithm of trend research 32</p> <p><b>Chapter 3 Formatting, Analysis and Inspiration Using Trends 37</b></p> <p>3.1 Word clouds 37</p> <p>3.2 Boards, cartograms and trend books 40</p> <p>3.3 Note about researching images that relate to a trend 44</p> <p>3.4 Trend funnel and cartogram of opportunities 48</p> <p>3.5 Routine boards 51</p> <p><b>Chapter 4 Presenting and Analyzing Networks 53</b></p> <p>4.1 Overview 53</p> <p>4.2 Illustrating indirect links 54</p> <p>4.3 Illustrating links between individuals 56</p> <p>4.4 Demonstrating networks with multivariate entities 60</p> <p>4.4.1 Using star glyphs 60</p> <p>4.4.2 Using Chernoff faces 61</p> <p>4.5 Invisible chessboards 64</p> <p>4.6 Comparative analysis of networks using graphs 66</p> <p><b>Chapter 5 Visual Tools for Problem Solving 67</b></p> <p>5.1 The great issues of problem solving 67</p> <p>5.2 Maps to express questions and ideas 68</p> <p>5.2.1 Mind maps 68</p> <p>5.2.2 Concept maps 69</p> <p>5.2.3 Lotus flower maps 72</p> <p>5.2.4 Ishikawa diagrams 74</p> <p>5.2.5 The tree to break down objectives 76</p> <p>5.3 Window tools to change perspective 77</p> <p>5.3.1 Crossing multiscreens 77</p> <p>5.3.2 Hyperspective multi-windows 79</p> <p>5.3.3 The customer experience corridor 80</p> <p>5.4 Business use cases and user stories 82</p> <p>5.4.1 Business use case diagrams 82</p> <p>5.4.2 User stories 84</p> <p>5.5 User experience maps 84</p> <p><b>Chapter 6 Investigating the Past and Present 87</b></p> <p>6.1 Existing solutions 87</p> <p>6.1.1 Go and see what is done in other regions 88</p> <p>6.1.2 Go to see what is done in other sectors 89</p> <p>6.1.3 Go and see what exists in nature 91</p> <p>6.2 Lateral thinking of obsolete technologies 94</p> <p>6.3 The C-K theory for design 96</p> <p>6.4 Investigating blue oceans 99</p> <p>6.4.1 Strategic canvas 100</p> <p>6.4.2 Forgotten customers 101</p> <p>6.5 Crossing of current trends 103</p> <p><b>Chapter 7 Inspiration Using TRIZ 107</b></p> <p>7.1 A few general points about TRIZ 107</p> <p>7.2 The innovation principles 108</p> <p>7.3 Matrix of (technical) contradictions 109</p> <p>7.4 Separation principles 112</p> <p>7.5 Eras and laws of technical system evolution 113</p> <p>7.6 Analyzing the technical system 117</p> <p>7.7 The ideal final result (IFR) 119</p> <p><b>Chapter 8 Reasoning with the Aid of Operators 121</b></p> <p>8.1 Search operators of expressions of avenues for innovation 121</p> <p>8.2 The easy choice operators and their negation 124</p> <p>8.3 Verbal operators 127</p> <p>8.3.1 Scamper 127</p> <p>8.3.2 Mathematical operators (the most basic ones) 128</p> <p>8.3.3 DTC operators 128</p> <p>8.3.4 FRED ASTAIRE operators 129</p> <p>8.4 Operators using the imaginary 130</p> <p>8.4.1 The operator using super powerful characters (SPC) 130</p> <p>8.4.2 The operator inspired from science fiction (ISF) 131</p> <p>8.5 Combined techniques 135</p> <p>8.5.1 The use of the Sequencer 135</p> <p>8.5.2 Crossing of windows and operators 136</p> <p>8.6 The analogical operators 138</p> <p>8.6.1 Simple usage of an analogy matrix 139</p> <p>8.6.2 Using Synectics 141</p> <p><b>Chapter 9 Use of Games for Serious Purposes 143</b></p> <p>9.1 Some forms of games 143</p> <p>9.1.1 A game as an attitude or support 144</p> <p>9.1.2 The game as a design goal 145</p> <p>9.2 The game for serious purposes 148</p> <p>9.3 Information bingo to monitor speeches 150</p> <p>9.4 The semantic brainball to find ideas 153</p> <p>9.5 Keyword battleships 155</p> <p><b>Chapter 10 Diversion of Role-playing Games 159</b></p> <p>10.1 Role-playing games 159</p> <p>10.2 Knowledge acquisition through role-playing 160</p> <p>10.3 The personas 160</p> <p>10.4 The court of ideas 164</p> <p>10.5 The seven creative families 168</p> <p>10.6 Investigation trees 169</p> <p>10.7 Complex route mapping 171</p> <p>10.8 The investigation of possible futures 172</p> <p><b>Chapter 11 Tactical or Strategic Reflection and Wargames 175</b></p> <p>11.1 Reasoning by military analogies 175</p> <p>11.2 Free business wargames 179</p> <p>11.3 Product clash maps 182</p> <p>11.3.1 Choice and preliminary data collection, development of questionnaires 182</p> <p>11.3.2 Drawing the bottom of the map/terrain 185</p> <p>11.3.3 Placing pawns and estimating movements: the simplified version 186</p> <p>11.3.4 Placing pawns and estimating movements: the detailed version 187</p> <p>11.3.5 Reasoning using product clash maps 189</p> <p>11.4 The strategic goban 189</p> <p><b>Chapter 12 Use of Objective-based Games 195</b></p> <p>12.1 A small point about games with a purpose 195</p> <p>12.2 The strategic and creative shoot (SCS) 196</p> <p>12.2.1 SCS, strategic round 197</p> <p>12.2.2 SCS, creative round 199</p> <p>12.2.3 SCS, counter-attack or second level 201</p> <p>12.3 The Rummy of attributes 203</p> <p>12.4 The Small Horse Challenge 205</p> <p>12.5 The informational and creative centipede 209</p> <p><b>Chapter 13 Creative Competitive Intelligence and Territorial Intelligence 215</b></p> <p>13.1 Territory in question 215</p> <p>13.2 Problems with creative competitive intelligence and territorial intelligence 217</p> <p>13.3 Geo-strategic approach 220</p> <p>13.4 Risk approach with Clue Storming 223</p> <p>Conclusion 229</p> <p>Bibliography 233</p> <p>Index 241</p>

<strong>Stéphane Goria</strong>, University of Lorraine, France.

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