Details

<p>Preface to the First Edition viii</p> <p>Acknowledgments ix</p> <p><b>Part I The Prologue to Graphic Design 1<br /></b>The visual message from prehistory through the medieval era</p> <p>1 The Invention of Writing 5</p> <p>2 Alphabets 21</p> <p>3 The Asian Contribution 35</p> <p>4 Illuminated Manuscripts 49</p> <p><b>Part II A Graphic Renaissance 69<br /></b>The origins of European typography and design for printing</p> <p>5 Printing Comes to Europe 73</p> <p>6 The German Illustrated Book 85</p> <p>7 Renaissance Graphic Design 103</p> <p>8 An Epoch of Typographic Genius 129</p> <p><b>Part III The Bridge to the Twentieth Century 147<br /></b>The Industrial Revolution: The impact of industrial technology upon visual communications</p> <p>9 Graphic Design and the Industrial Revolution 151</p> <p>10 The Arts and Crafts Movement and Its Heritage 187</p> <p>11 Art Nouveau 209</p> <p>12 The Genesis of Twentieth-Century Design 245</p> <p><b>Part IV The Modernist Era 265<br /></b>Graphic design in the first half of the twentieth century</p> <p>13 The Influence of Modern Art 269</p> <p>14 Pictorial Modernism 291</p> <p>15 A New Language of Form 316</p> <p>16 The Bauhaus and the New Typography 345</p> <p>17 The Modern Movement in America 371</p> <p><b>Part V The Age of Information 391<br /></b>Graphic design in the global village</p> <p>18 The International Typographic Style 397</p> <p>19 The New York School 415</p> <p>20 Corporate Identity and Visual Systems 439</p> <p>21 The Conceptual Image 465</p> <p>22 Postmodern Design 491</p> <p>23 National Visions within a Global Dialogue 513</p> <p>24 The Digital Revolution—and Beyond 571</p> <p>Epilogue 621</p> <p>Bibliography 623</p> <p>Image Credits 657</p> <p>Index 663</p>

<p><b>The late Philip B. Meggs</b> is an inductee into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement. A former contributing editor to <i>Print</i> magazine, he authored more than a dozen books and 150 articles and papers on design and typography. <p><b>Alston W. Purvis</b> is Professor of Visual Arts at the Boston University College of Fine Arts where he serves as Chair of the Department of Graphic Design. He is author and co-author of numerous books on graphic design history.

<p><b>The bestselling graphic design reference—updated for the digital age</b> <p><i>Meggs' History of Graphic Design</i> presents an all-inclusive, visually spectacular account of the people, events, and signal creations that have shaped the field of graphic design. This brilliantly imagined new <i>Sixth Edition</i> gives historical context to the latest trends and technologies overtaking the graphic design landscape, including developments in web, multimedia, and interactive design. <p>Packed with a wealth of material for inspiration and emulation, including more than 1,500 eye-catching images, this new edition unfolds as a who's-who of luminaries in the field—from the early pioneers to the latest visionaries. See the evolution of graphic design from cave paintings, to the development of typography, to the emergence of American modernism, and beyond, as this visually engaging edition provides: <li>A complete and up-to-date examination of design movements in the Middle East, Africa, and Asia</li> <li>A revealing look at the thinking and achievements that led to today's emerging design trends and technologies</li> <li>Convenient timelines that frame the history of graphic design within the broader context of world events</li> <p>The first step to mastering a profession is becoming intimately familiar with its past, and <i>Meggs' History of Graphic Design, Sixth Edition</i> puts it all there for you to enjoy.

US