Details

Marketing for the Mental Health Professional


Marketing for the Mental Health Professional

An Innovative Guide for Practitioners
1. Aufl.

von: David P. Diana

28,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 30.03.2010
ISBN/EAN: 9780470609118
Sprache: englisch
Anzahl Seiten: 208

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<b>Praise for <i>Marketing for the Mental Health Professional: An Innovative Guide for Practitioners</i></b> <p>"This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places."<br /> —<b>Dr. Thomas Phelan, Psychologist and bestselling author of <i>1-2-3 Magic</i></b></p> <p>"David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision."<br /> —<b>Melinda Edwards, MD, Psychiatrist</b></p> <p><b>A hands-on guide to building a successful mental health practice</b></p> <p>There is real opportunity for growth, advancement, and overall success within the mental health profession. <i>Marketing for the Mental Health Professional</i> helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice.</p> <p>Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on:</p> <ul> <li> <p>Using customer-based selling to create a thriving practice</p> </li> <li> <p>Developing effective strategies for engaging clients, building credibility, and earning loyalty</p> </li> <li> <p>Identifying true prospects that will lead to long-term success</p> </li> <li> <p>Using power, influence, and persuasion to help grow your practice</p> </li> <li> <p>Creating an impression and being remembered</p> </li> <li> <p>Using Internet technology to start a conversation and build relevance</p> </li> </ul> <p>A practical guide for professionals looking to achieve long-term success in the field, <i>Marketing for the Mental Health Professional</i> proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that "best in class" organizations and sales/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.</p>
Preface. <p>Acknowledgments.</p> <p><b>PART ONE: NEW BEGINNINGS.</b></p> <p><b>CHAPTER ONE: Introduction.</b></p> <p>Beginning the Exploration.</p> <p>Clearing to Create Opportunity.</p> <p>Secrets of Success and the Sales Stigma.</p> <p>Summary.</p> <p><b>CHAPTER TWO: Marketing and the Mental Health Profession: A Powerful Combination.</b></p> <p>Demystifying the Marketing Process.</p> <p>Exploring the New Marketing Model.</p> <p>Where Can Marketing Take You?</p> <p>Summary.</p> <p><b>CHAPTER THREE: How to Sell Mental Health Services: Five Elements of Success.</b></p> <p>A New Sales Philosophy for Mental Health Professionals.</p> <p>Creating a Buying Environment through Client-Based Selling.</p> <p><i>Element 1: Sell the Way People Want to Buy.</i></p> <p><i>Element 2: The Power of Presence.</i></p> <p><i>Element 3: Give Value and Business Will Follow!</i></p> <p><i>Element 4: Arouse “Want” and “Need” in Others.</i></p> <p><i>Element 5: Go Above and Beyond and Be Remembered!</i></p> <p>Summary.</p> <p><b>PART TWO: THE PSYCHOLOGY OF SUCCESS.</b></p> <p><b>CHAPTER FOUR: Finding Your Power: The Social Dynamics of Power, Infl uence, and Persuasion.</b></p> <p>What Does "Power" Mean and Why Does it Matter for Your Practice?</p> <p>Translating Power into Infl uence and Success.</p> <p><i>Using the Power of Groups.</i></p> <p><i>Opening the Door to Bigger Opportunities.</i></p> <p><i>The Intrigue of the Unfinished.</i></p> <p><i>Teaser Campaigns in Mental Health.</i></p> <p><i>The Use of Framing in the Mental Health Profession.</i></p> <p><i>Understanding How People Make Purchasing Decisions.</i></p> <p>Practical Techniques for Using Personal Power Effectively.</p> <p>Summary.</p> <p><b>CHAPTER FIVE: Finding Your Place in the Field: Effective Strategies for Building Credibility and Earning Authority.</b></p> <p>Building a Foundation for Professional Success.</p> <p>Change the Way You Work in the Profession.</p> <p>Build Expertise by Finding Your Market Niche.</p> <p>Turn Your Knowledge and Expertise into Value for Clients.</p> <p>Become Published: You Have Unique Opportunities!</p> <p>The Art of Public Speaking.</p> <p><i>Slideshow Design Principles that Say “Wow”.</i></p> <p>Summary.</p> <p><b>CHAPTER SIX: Understanding Buying Motives in Behavioral Health Care.</b></p> <p>Trigger Points in Mental Health.</p> <p>Lessons in Behavioral Psychology: Accessing Trigger Points in Your Marketing Messages.</p> <p>Prospecting: How to Sell Your Services to the Right People.</p> <p>Summary.</p> <p><b>CHAPTER SEVEN: Sales and Marketing for Mental Health Organizations.</b></p> <p>Building Successful Partnerships.</p> <p>Client-Based Selling for Admissions Departments.</p> <p>Summary.</p> <p><b>PART THREE: THE FUTURE OF SUCCESS.</b></p> <p><b>CHAPTER EIGHT: Social Networking in the Mental Health Profession.</b></p> <p>How Do I Find the Time?</p> <p>Blogging for the Mental Health Professional.</p> <p>Understanding RSS Feeds.</p> <p>Online Newsletter Subscription Tools.</p> <p>Twitter and the Mental Health Profession.</p> <p>Business Networking and Online Forums.</p> <p>Summary.</p> <p><b>CHAPTER NINE: Selling Yourself in Today’s Job Market.</b></p> <p>What the Future of Job Searching Looks Like.</p> <p>“We Can Rebuild Him”: Launching a Transformational Campaign.</p> <p>Glimpsing the Future.</p> <p>Exploring Your Interests and Developing a Career Plan.</p> <p>Goal Writing.</p> <p>Selling Yourself: Four Essential Tips To Getting Hired.</p> <p>Networking Skills.</p> <p>Summary.</p> <p><b>CHAPTER TEN: Build a Better Web site: Web Site Essentials for Mental Health Professionals.</b></p> <p>Web Design Questions and Answers.</p> <p>Summary.</p> <p><b>CHAPTER ELEVEN: Service Trends within Our Changing Industry.</b></p> <p>The Internet and the Window of Opportunity.</p> <p>The Rise of Professional Coaching.</p> <p>Online Psychotherapy.</p> <p>Online Treatment Programs.</p> <p>Online Training: A Unique Way to Promote Your Services.</p> <p>Summary.</p> <p><b>CHAPTER TWELVE: Conclusion.</b></p> <p>APPENDIX: Business Development Worksheets and Exercises.</p> <p>BIBLIOGRAPHY.</p> <p>References.</p> <p>Index.</p>
<b>David P. Diana, MA, LPC</b>, is director of sales and marketing for a large behavioral healthcare organization. He writes a popular weekly blog on sales and marketing for mental health professionals and consults with behavioral healthcare organizations throughout the United States. The author can be reached at his Web site: www.davidpdiana.com.
<b>Praise for <i>Marketing for the Mental Health Professional: An Innovative Guide for Practitioners</i></b> <p>"This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places."<br /> —<b>Dr. Thomas Phelan, Psychologist and bestselling author of <i>1-2-3 Magic</i></b></p> <p>"David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision."<br /> —<b>Melinda Edwards, MD, Psychiatrist</b></p> <p><b>A hands-on guide to building a successful mental health practice</b></p> <p>There is real opportunity for growth, advancement, and overall success within the mental health profession. <i>Marketing for the Mental Health Professional</i> helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice.</p> <p>Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on:</p> <ul> <li> <p>Using customer-based selling to create a thriving practice</p> </li> <li> <p>Developing effective strategies for engaging clients, building credibility, and earning loyalty</p> </li> <li> <p>Identifying true prospects that will lead to long-term success</p> </li> <li> <p>Using power, influence, and persuasion to help grow your practice</p> </li> <li> <p>Creating an impression and being remembered</p> </li> <li> <p>Using Internet technology to start a conversation and build relevance</p> </li> </ul> <p>A practical guide for professionals looking to achieve long-term success in the field, <i>Marketing for the Mental Health Professional</i> proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that "best in class" organizations and sales/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.</p>

Diese Produkte könnten Sie auch interessieren:

Empirical Research in Teaching and Learning
Empirical Research in Teaching and Learning
von: Debra Mashek, Elizabeth Yost Hammer
PDF ebook
90,99 €
Prejudice
Prejudice
von: Rupert Brown
EPUB ebook
34,99 €
The Wiley-Blackwell Handbook of Childhood Social Development
The Wiley-Blackwell Handbook of Childhood Social Development
von: Peter K. Smith, Craig H. Hart
EPUB ebook
136,99 €