Details

Make It in America


Make It in America

How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets
1. Aufl.

von: Matthew Lee Sawyer

21,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 22.11.2022
ISBN/EAN: 9781119885160
Sprache: englisch
Anzahl Seiten: 272

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<p><b>A valuable handbook for entering, launching, and growing business in the United States</b></p> <p>The U.S. is the best place for business. It has the biggest economy, wealthiest consumers, ready capital financing, and a pro-business legal system. Immigrants can attain their American Dream. However, foreign executives and entrepreneurs often underestimate the challenges and complexity of doing business in U.S. markets.</p> <p><i>Make It in America: How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets</i> provides valuable insights, useful tools, and practical advice on a wide range of topics, including: financing, marketing, managing legal and tax requirements, protecting intellectual property, working with Americans, and navigating the visa and immigration system. The book includes case study lessons from businesses that came to the U.S. from South Korea, Scotland, Italy, India, Germany, France, England, Denmark, Colombia, Canada, and Australia.</p> <p>Author Matthew Lee Sawyer is a business and marketing strategist who has built dozens of successful brands and start-up businesses for both U.S. and international companies. He is Managing Director of a global consulting firm and teaches at Columbia University and NYU.</p> <p>An indispensable resource about doing business in the U.S. for international business leaders, entrepreneurs, expats, and foreign students, <i>Make it in America</i> also provides valuable lessons for Americans who want to learn about the challenges that non-U.S. nationals face.</p>
<p><b>Introduction</b></p> <p><b>Chapter 1</b><b>: Welcome to America</b></p> <p>Case Study: MediaCom (Colombia)</p> <p>Endnotes</p> <p><b>Chapter 2: Why the United States?</b></p> <p>Case Study: Rokt (Australia)</p> <p>Endnotes</p> <p><b>Chapter 3: Land of Dreams</b></p> <p>Case Study: Immigrant Dreamers</p> <p>1) Jordi Mu&ntilde;oz (Mexico)</p> <p>2) Pierre Gervois (France)</p> <p>3) Pooja Mahajan (India)</p> <p>Endnotes</p> <p><b>Chapter 4: Plan for Success</b></p> <p>Spotlight: White Claw (Canada)</p> <p>Case Study: Too Good to Go (Denmark)</p> <p>Endnotes</p> <p><b>Chapter 5: Timing Is Everything</b></p> <p>Case Study: Menck USA (Germany)</p> <p>Endnotes</p> <p><b>Chapter 6: Where to Play</b></p> <p>Case Study: Renson (Belgium)</p> <p>Endnotes</p> <p><b>Chapter 7: Make It Legal </b></p> <p>Case Study: Pillow Partners (Scotland)</p> <p>Endnotes</p> <p><b>Chapter 8</b><b>: Financing U.S. Expansion</b></p> <p>Case Study: Alpina Foods (Colombia)</p> <p>Endnotes</p> <p><b>Chapter 9 - Understanding Americans</b></p> <p>Case Study: Tesco (U.K.)</p> <p>Endnotes</p> <p><b>Chapter 10: Building Teams and Navigating Visas</b></p> <p>Spotlight: Eataly (Italy)</p> <p>Case Study: Petplan (U.K.)</p> <p>Endnotes</p> <p><b>Chapter 11: Establishing Market Presence</b></p> <p>Spotlight: MediaMint (India)</p> <p>Case Study: Hyundai (South Korea)</p> <p>Endnotes</p> <p><b>Appendixes</b></p> <p>A: U.S. Readiness Checklist: International Companies</p> <p>B: U.S. Readiness Checklist: Startups</p> <p>C: Legal Checklist</p> <p><b>Glossary</b></p> <p><b>About the Author</b></p> <p><b>Index</b></p> <p>&nbsp;</p>
<P>MATTHEW LEE SAWYER<b> </b>is an American business and marketing strategist, consultant, and educator. Matthew is the Managing Director of Rocket Market Development LLC which helps companies identify opportunities and gain traction in U.S. markets. He is an Adjunct Professor at Columbia University and teaches graduate courses in business and marketing strategy at NYU. Matthew is also an advisor to The Global Chamber and a mentor at several business accelerators for entrepreneurs.
<p>PRAISE FOR <b>MAKE IT IN AMERICA</b> <p>“This book should be mandatory reading for anyone considering bringing their entrepreneurial dream to the United States.” <P><B>DAVID S. ROSE | FOUNDER OF GUST, NEW YORK ANGELS, AND TRUE GLOBAL VENTURES</B> <p>“This book is a one-stop-shop for learning all the steps a company must consider and act on to succeed in their business ventures in America.” <P><B>TAHMINA WATSON | FOUNDER OF WATSON IMMIGRATION LAW AND AUTHOR OF<I> THE STARTUP VISA </I></B> <p>“ A great guidebook that you’ll just keep referring to throughout your U.S.-bound business journey.” <P><B>DAVID EDELMAN | HARVARD BUSINESS SCHOOL PROFESSOR, FORMER AETNA CHIEF MARKETING OFFICER AND MCKINSEY PARTNER</B> <p>“Simply said, anyone dreaming to come to the United States, regardless of the industry and business idea, will benefit from <i>Make It in America</i>.” <P><B>MARC SOMNOLET | PRESIDENT OF THE FRENCH-AMERICAN CHAMBER OF COMMERCE AND FORMER WORLDWIDE DIRECTOR OF GLOBAL MARKETING AT COLGATE-PALMOLIVE</B> <p>“This book could be titled <i>Start Here</i>, and you’d be wise to do so.” <P><B>BETH COMSTOCK | AUTHOR OF<I> IMAGINE IT FORWARD</I> AND FORMER VICE CHAIR OF GE</B>

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