Details

Listening to the Future


Listening to the Future

Why It's Everybody's Business
Microsoft Executive Leadership Series, Band 18 1. Aufl.

von: Daniel W. Rasmus, Rob Salkowitz

19,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 11.08.2009
ISBN/EAN: 9780470577905
Sprache: englisch
Anzahl Seiten: 256

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Beschreibungen

<i>Listening to the Future: Why It's Everybody's Business</i> explores the challenges and opportunities facing organizations, the transformations that will ripple through the political, economic, and social environments, and the implications for different industries in the 21st century workplace. Written by Microsoft forecasters Daniel W. Rasmus and Rob Salkowitz, this important book equips your business to get out in front of new technology innovations in the consumer world with the knowledge, practices, and tools to differentiate your business in our competitive, fast-moving global economy.
<p>Microsoft Executive Leadership Series: Series Foreword ix</p> <p>Preface xi</p> <p>Acknowledgments xiii</p> <p><b>Chapter 1 </b><b>Listening to the Future 1</b></p> <p>Embracing Uncertainty 3</p> <p>The Shape of Things to Come 15</p> <p>Technology and the Changing World 17</p> <p>People Make the Future 22</p> <p>Note 23</p> <p><b>Chapter 2 </b><b>Managing a Dynamic Business 25</b></p> <p>Driving Forces 26</p> <p>Strategic Technology Capabilities 32</p> <p>Tenets for Success 39</p> <p>Dynamic Business: Forces to Watch, Uncertainties to Consider 41</p> <p>Notes 43</p> <p><b>Chapter 3 </b><b>Prospering in a Blended World 45</b></p> <p>Driving Forces 46</p> <p>Strategic Workplace Technologies 54</p> <p>Blending Beyond the Workplace 63</p> <p>Tenets for Success 65</p> <p>Blend Trends 68</p> <p>Notes 70</p> <p><b>Chapter 4 </b><b>Insights from Complexity 73</b></p> <p>Driving Forces 75</p> <p>Strategic Technologies to Drive Insights 86</p> <p>Tenets for Success 92</p> <p>Sources of Insight 94</p> <p>Notes 95</p> <p><b>Chapter 5 </b><b>Building Strategic Advantage Through IT 97</b></p> <p>The Challenge of Measuring Return on Knowledge 98</p> <p>Why IT Matters 99</p> <p>Why Applications Matter 102</p> <p>Why Platforms Matter 104</p> <p>Why Infrastructure Matters 108</p> <p>Creating a Dialog Between Business and IT 110</p> <p>Tenets for Success 111</p> <p>Why IT Still Matters 114</p> <p>EightWays to Achieve More Strategic IT 115</p> <p>Key Infrastructure Investments for Competitive Advantage 116</p> <p>Notes 117</p> <p><b>Chapter 6 </b><b>From the New World of Business to the New World of Work 119</b></p> <p>One World of Business 120</p> <p>Always On, Always Connected 127</p> <p>Transparent Organizations 133</p> <p>Workforce Evolution 141</p> <p>Notes 150</p> <p><b>Chapter 7 </b><b>Managing Knowledge and Talent in the New World of Business 155</b></p> <p>Managing Knowledge in One World of Business 156</p> <p>Knowledge Anywhere, Anytime 157</p> <p>Knowledge in the Transparent Organization 157</p> <p>Managing Knowledge for a Changing Workforce 158</p> <p>From “Knowledge Management” to Managing Talent and Knowledge 160</p> <p>Complexity and Specialization 162</p> <p>Simplifying the Knowledge Work Environment 164</p> <p>Toward a Dynamic Knowledge Environment 165</p> <p>Navigating the Dynamic Knowledge Environment 168</p> <p>Embracing Organizational Learning 175</p> <p>10 Starting Points for Dynamic Knowledge Enterprises 176</p> <p>Notes 177</p> <p><b>Chapter 8 </b><b>The Future of Industries 179</b></p> <p>Manufacturing 180</p> <p>Retail 182</p> <p>Government/Public Sector 184</p> <p>Retail Banking and Insurance 185</p> <p>Healthcare 187</p> <p>Education 188</p> <p>Professional Services 190</p> <p><b>Chapter 9 </b><b>Hearing the Future 193</b></p> <p>Strategy and Uncertainties 195</p> <p>Exposing the Dynamic Uncertainty Loop 200</p> <p>Finding the Signal in the Noise 211</p> <p>Looking Forward 215</p> <p>Notes 216</p> <p>Afterword 217</p> <p>Index 221</p>
"…have produced a timely book about positoning business to deal with the uncertain challenges of the future." (<i>B-eye-network.com</i>, March 5th, 2009)
<p><strong>Daniel W. Rasmus (Sammamish, WA)</strong> is Director of Information Work Vision for the Microsoft?Office Product Marketing Group. Prior to joining Microsoft, Dan was an analyst with Forrester Research (formerly Giga) and wrote extensively about collaboration and knowledge management. <p><strong>Rob Salkowitz (Seattle, WA)</strong> is a writer and consultant specializing in the social implications of new technology. He has worked with leaders in the IT industry, including Microsoft, to help formulate market strategy and articulate business goals.
<p><b>Praise for <i>Listening to the Future</i></b> <p>"Turbulent times present businesses with the opportunity to rethink their value, their processes, and how they differentiate themselves in the market. Businesses need context to do this successfully. Rasmus and Salkowitz create a context for the challenges and opportunities ahead, and a lens for examination that can help businesses redefine themselves even in uncertain times. <i>Listening to the Future</i> provides practical advice on how to apply technology, not to solve specific problems, but to facilitate agility. Further, the authors don't just write about their thinking, they reveal the framework behind the findings, providing strong insight on the value of scenario planning in anticipating and navigating change." <br/><b>—Stephen Elop,</b> President, Microsoft<sup>®</sup> Business Division <p>"As Arie de Geus suggested in his award-winning The Living Company, 'the only sustainable competitive advantage in times like these is the ability to learn faster than your competition.' <i>Listening to the Future</i> is an indispensable guide to that earning, a manual for managers faced—as all of us are—with the uncertain challenges of the future." <br/><b>—Lawrence Wilkinson,</b> Chairman, Heminge & Condell (H&C); cofounder, Global Business Network (GBN) <p>"As we stand on the brink of a dramatic transformation in global culture and global business, we need good ways to think through the implications for ourselves and the world around us. <i>Listening to the Future</i> offers a panoramic view of the terrain, balancing vision with practical observations and useful strategies for organizational leaders. Rasmus and Salkowitz present a number of thought-provoking ideas that range from blended workforces to the rising complexity of business brought about by new relationships, new sources of data, and the failure of industrial age measurement." <br/><b>—Ray Kurzweil,</b> founder, Kurzweil Technologies <p>"Dan Rasmus and Rob Salkowitz lay out how Microsoft<sup>®</sup>, the most powerful software company in the world, creates its internal crystal ball and takes advantage of accurately anticipating the future. Dan is one of those that constantly lives in the coming future and with Rob's help lays out a methodology that can help all of us do a better job of preparing for and taking advantage of the opportunities our future will bring." <br/><b>—Rob Enderle,</b> Emerging Technology Analyst <p>"We get into scenario work as a vehicle for thinking more effectively about uncertain futures (and our decisions today); but we lack enough good role models of organizations that have adapted scenarios into their perspectives. Here's an example that can be followed in depth; the scenario leader at Microsoft<sup>®</sup> shows in depth how the practice illuminated the shift of mind among their customers and employees going forward, and how they must rethink their product line accordingly." <br/><b>—Art Kleiner,</b> Editor in Chief, <i>strategy+business;</i> author, <i>The Age of Heretics</i>

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