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<i>Acknowledgments.</i> <p><b>1</b> A Generational Battle Ahead.</p> <p><b>2</b> A Workforce to Reckon With.</p> <p><b>3</b> Attracting Millennials . . . The “Cool Factor”.</p> <p><b>4</b> Those <i>Other</i> Children of Boomers . . . Generation X.</p> <p><b>5</b> Creating a Millennial-Friendly Culture.</p> <p><b>6</b> Managing Millennials.</p> <p><b>7</b> Millennial or Boomer?</p> <p><b>8</b> Preparing Millennials to Lead.</p> <p><b>9</b> R U Communicating with Millennials?</p> <p><b>10</b> Marketing to Millennials.</p> <p><b>11</b> Where to Start?</p> <p><i>Notes.</i></p> <p><i>About the Authors.</i></p> <p><i>Index.</i></p>

<b>Dr. Joanne G. Sujansky</b>, Certified Speaking Professional, is founder and CEO of KEYGroup, an international speaking, training, executive coaching, and assessment firm. She is a former national president of the American Society for Training and Development and an active member of the National Speakers Association. She is an in-demand keynote speaker and a consultant to many large corporations. <p><b>Dr. Jan Ferri-Reed</b> is a seasoned consultant and President of KEYGroup. Her work includes speaking, corporate assessments, and consulting with corporate clients. She is also an active member of the American Society for Training and Development.</p>

"This is a great book and a must-read for anyone who wants tounderstand the young people who are now or will soon join the workforce. It'sone of the most useful value-added books about the Millennial generation."<br /> —<b>Warren Bennis</b>, Distinguished Professor of Management, University of Southern California,and author of <i>On Becoming a Leader</i> <p>"Are you confused trying to understand the younger generation? <i>Keeping the Millennials</i> explores this fascinating generation raised withtechnology and the challenges they bring to the workplace. Read this great book andlearn how to attract, hire, and retain this dynamic new generation!"<br /> —<b>Marshall Goldsmith</b>, <i>New York Times</i> and <i>Wall Street Journal</i> #1 bestselling author of <i>What Got You Here Won't Get You There</i> and <i>Succession: Are You Ready?</i></p> <p>"<i>Keeping the Millennials</i> is a lively and insightful book that'sessential reading for every leader who aspires to enlist the hearts, minds, andspirits of a highly talented new generation that demands cool workplaces but is reluctant to make long-term commitments. Weaving together compelling cases and relevant research with illustrative examples and practical tips, Joanne Sujansky and Jan Ferri-Reed havewritten a balanced and indispensable guide to recruiting, retaining, and developing the workforce that will drive the future of our organizations and our economies."<br /> —<b>Jim Kouzes</b>, bestselling coauthor of <i>The Leadership Challenge</i></p> <p>"I love this book!!! It's fresh as a breaking news flash and as fun to read as yourfavorite blog! Definitely rates an A+ as timely, targeted, and terrific. All managers will clearly see themselves and their employees in crisp new perspectives...and can easily latch on to precise tools to make their organization more competitive in a turbulent reality."<br /> —<b>Morris Massey</b>, PhD, creator of the <i>What You Are Is...</i> video training series, EnterpriseMedia.com</p> <p>"Corporations are always concerned about return on investment. Drs. Sujansky and Ferri-Reed have made a clear case about the bottom-line value of keeping Millennials—and creating productive workplace cultures for all generations. This is amust-read for anyone concerned about the retention of these key employees."<br /> —<b>Jack Phillips</b>, PhD,Chairman, ROI Institute</p>

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