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Preface. <p>Acknowledgments.</p> <p><b>1. Introduction.</b></p> <p>From International Communication to Media Globalization.</p> <p>Mapping the Book.</p> <p><b>2. The Fixity of Nation in International Media Studies.</b></p> <p>The Modern Nation in All its Glory.</p> <p>The Legacy of the Modern Nation in International Media Studies.</p> <p>Early Research in International Communication.</p> <p>The Critical Turn in International Media Studies.</p> <p><b>3. Connecting Structure and Culture in International Media Studies.</b></p> <p>The Culturalist and Structuralist Paradigms of Cultural Studies.</p> <p>Feminist Theory and Cultural Studies.</p> <p>The Postcolonial Approach to International Media Studies.</p> <p><b>4. Reviving the Pure Nation: Media as Postcolonial Savior.</b></p> <p>Defining the Third World.</p> <p>Mass Media as Extensions of Colonial Administrative Power.</p> <p>Mass Media as Nation Builders and Postcolonial Saviors.</p> <p>The Telenovela for National Development.</p> <p>Restoring the Female Nation.</p> <p>Rescuing the Brown Woman.</p> <p>Disciplining the Peasant and the Prostitute.</p> <p><b>5. Competing Networks, Hybrid Identities.</b></p> <p>Star TV and Transnational Media Networks.</p> <p>Policing the Skies.</p> <p>Hybridity and the Globalization of Television Formats.</p> <p><b>6. Grounding Theory: Audiences and Subjective Agency.</b></p> <p>International Audience Studies.</p> <p>Contributions of Anthropology to International Media Studies.</p> <p>Postcolonial Interventions in Audience Research.</p> <p>Differences between Western and Non–Western Viewing Experiences.</p> <p>Agency, Subjectivity, and Subjective Agency.</p> <p>Audience Agency and Resistance.</p> <p>Limited Agency and Subjectivity.</p> <p>Theorizing Audience Agency and Limited Subjectivity.</p> <p><b>7. Reconfiguring the Global in International Media Studies.</b></p> <p>Expanding International Media Studies to Non– "Hot Spots".</p> <p>Interrogating Notions of Fluidity of Audiences and Media.</p> <p>Moving Away from the Nation as a Unit of Analysis.</p> <p>Moving Away from the Centrality of Media Within Society.</p> <p>Extending Analyses beyond a Critique of Cultural Imperialism.</p> <p>Historicizing International Media Studies.</p> <p>Engaging in Comparative Research.</p> <p>Relating Research to Activism.</p> <p><b>8. The Politics of International Media Research.</b></p> <p>Negotiating the Complexities of Fieldwork Within the Academia.</p> <p>Negotiating Power in the Field.</p> <p>The Politics of Representing Ethnographic Research.</p> <p>The Challenges to Activist Research.</p> <p>Criticisms to Critical Research.</p> <p>International Media and the Viability of the Nation-State.</p> <p>Notes.</p> <p>References.</p> <p>Index</p>

“In this important book, Divya McMillin extends media industry analysis beyond Anglo-American paradigms. The result is a reconfiguration of the field that is at once bold, brave, and scholarly.” -- <i>John Hartley, Queensland University of Technology, Australia</i> <br /> <p>"Arguing for a postcolonial turn in media studies, McMillin brilliantly demonstrates that new modes of analysis and new objects of study can provide fresh and provocative approaches to the study of globalization." -- <i>Michael Curtain, University of Wisconsin</i></p>

<b>Divya C. McMillin</b> is Associate Professor of International Communication and Cultural Studies at the University of Washington, Tacoma. She has written book chapters and published numerous articles in such journals as the Journal <i>of Communication</i>, <i>International Journal of Cultural Studies, Continuum: Journal of Media and Cultural Studies</i>, <i>International Communication Bulletin</i>, and <i>Economic and Political Weekly</i>, on issues of media globalization and identity.

<i>International Media Studies</i> is a bold approach to the field that situates media studies within the international context of the networked, globalized twenty-first century. Moving beyond the idea of the West and the Rest, this volume introduces audience/reception research from areas that have been previously underrepresented in media studies, such as the Middle East,South Asia, and Greater China. <p>Using postcolonial theory, it addresses the issues of the overlapping narratives of global, national, and local identities; and showcases global media patterns from a range of countries around the world. The text surveys the reception of a wide variety of media content and formats including television, cinema, magazines, and popular music. It addresses theoretical concepts such as hybridity and methods such as ethnography. <i>International Media Studies</i> is a comprehensive assessment of the state of media studies as it is being practiced throughout the world.</p>

“In this important book, Divya McMillin extends media industry analysis beyond Anglo-American paradigms. The result is a reconfiguration of the field that is at once bold, brave, and scholarly.” -- <i>John Hartley, Queensland University of Technology, Australia</i> <br /> <p>"Arguing for a postcolonial turn in media studies, McMillin brilliantly demonstrates that new modes of analysis and new objects of study can provide fresh and provocative approaches to the study of globalization." -- <i>Michael Curtain, University of Wisconsin</i></p>

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