Details

Innovation and Export


Innovation and Export

The Joint Challenge of the Small Company
1. Aufl.

von: Manon Enjolras

126,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 19.11.2021
ISBN/EAN: 9781119881537
Sprache: englisch
Anzahl Seiten: 192

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.
Manon Enjolras is Assistant Professor at the ERPI laboratory (Université de Lorraine, France). She works on metrology of innovation processes and the application of multi-criteria analysis methodologies for the design of decision support tools for enterprises.

Diese Produkte könnten Sie auch interessieren:

Engagement Marketing
Engagement Marketing
von: Gail F. Goodman
PDF ebook
16,99 €
Engagement Marketing
Engagement Marketing
von: Gail F. Goodman
EPUB ebook
16,99 €
The Bear Necessities of Business
The Bear Necessities of Business
von: Maxine Clark, Amy Joyner
PDF ebook
14,99 €