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Innovation and Export


Innovation and Export

The Joint Challenge of the Small Company
1. Aufl.

von: Manon Enjolras

139,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 19.11.2021
ISBN/EAN: 9781119881537
Sprache: englisch
Anzahl Seiten: 192

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Beschreibungen

The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.
<p>Acknowledgments ix</p> <p>Introduction xi</p> <p><b>Part 1 The Relationship between Innovation and Export in SMEs 1</b></p> <p><b>Chapter 1 The Innovation–Export Relationship: A Complex Vision 3</b></p> <p>1.1 The innovation–export link: a controversial debate 4</p> <p>1.1.1 In the industrial world: a compartmentalized vision 4</p> <p>1.1.2 In the academic world: a causalist vision questioned 8</p> <p>1.2 Towards a paradigm shift 16</p> <p>1.2.1 Moving from analytical thinking to complex thinking 16</p> <p>1.2.2 Theoretical framework: articulation of mobilized theories 21</p> <p>1.2.3 The application of the complexity paradigm to SME innovation and export activities 30</p> <p><b>Chapter 2 Joint Innovation–Export Best Practices 37</b></p> <p>2.1 The construction of a theoretical frame of reference 37</p> <p>2.1.1. Identifying innovation practices: the potential innovation index (PII) 38</p> <p>2.1.2 Identification of export practices 41</p> <p>2.1.3 Towards a joint reference system 44</p> <p>2.2 What about the field? 55</p> <p>2.2.1 Presentation of the consulted companies and method 57</p> <p>2.2.2 Highlighting synergies 59</p> <p>2.2.3 Discussions 65</p> <p><b>Part 2 PE2I, or How to Model Synergies 67</b></p> <p><b>Chapter 3 Design of a Joint Diagnosis Dedicated to SMEs: The PE2I 69</b></p> <p>3.1 The methodological framework 69</p> <p>3.1.1 The methodological background 70</p> <p>3.1.2 The methodological tools used 72</p> <p>3.1.3 PII and PEI as a basis for development 74</p> <p>3.2 The construction of the PE2I 78</p> <p>3.2.1 Step 1: create a maturity profile 78</p> <p>3.2.2 Step 2: weighting and characterization of the evaluation model using multi-criteria analysis tools 80</p> <p>3.2.3 Step 3: identify customized improvement paths 84</p> <p><b>Chapter 4. Implementation of the PE2I: Test with French SMEs .. 87</b></p> <p>4.1 Experimental panel and methodology 87</p> <p>4.1.1 Presentation of the panel 88</p> <p>4.1.2 The conduct of the interviews 89</p> <p>4.2 Presentation of results and observations 91</p> <p>4.2.1 Case 1: company 1 91</p> <p>4.2.2 Case 2: company 2 96</p> <p>4.2.3 Case 3: company 3 99</p> <p>4.2.4 Case 4: company 4 103</p> <p>4.2.5 Case 5: company 5 106</p> <p>4.2.6 Case 6: company 6 110</p> <p>4.3 Assessment 113</p> <p><b>Chapter 5 Feedback on the PE2I Tool 115</b></p> <p>5.1 The advantages and limitations of the PE2I tool 115</p> <p>5.1.1 A customizable pedagogical representation tool 115</p> <p>5.1.2 Operational difficulties 117</p> <p>5.2 Prospects for improvement 120</p> <p>5.2.1 Operationalizing the evaluation: reconciling the constraints of the field 121</p> <p>5.2.2 Contextualization of the recommendation system: taking into account differentiating factors 123</p> <p>5.2.3 Proposing evidence-based recommendations: an operational action plan to promote synergies 126</p> <p>Conclusion 129</p> <p>References 141</p>
<p><b>Manon Enjolras</b> is Assistant Professor at the ERPI laboratory (Université de Lorraine, France). She works on metrology of innovation processes and the application of multi-criteria analysis methodologies for the design of decision support tools for enterprises.</p>

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