Create stunning infographics with this hands-on guide Infographics For Dummies is a comprehensive guide to creating data visualization with viral appeal. Written by the founder of Infographic World, a New York City based infographic agency, and his top designers, the book focuses on the how-to of data, design, and distribution to create stunning, shareable infographics. Step-by-step instruction allows you to handle data like a pro, while creating eye-catching graphics with programs like Adobe Illustrator and Photoshop. The book walks you through the different types of infographics, explaining why they're so effective, and when they're appropriate. Ninety percent of the information transmitted to your brain is visual, so it's important to tickle the optic nerves to get people excited about your data. Infographics do just that. Much more exciting than a spreadsheet, infographics can add humor, interest, and flash while imparting real information. Putting your data in graphic form makes it more likely to be shared via Twitter, Facebook, Pinterest, and other social media sites, and the visual interest makes it less likely to be ignored. Infographics For Dummies provides a tried-and-true method for creating infographics that tell a story and get people excited. Topics include: Talking to clients about the data Discovering trends, outliers, and patterns Designing with mood boards and wireframes Launching and promoting your infographic The book, written by Justin Beegel, MBA, founder of Infographic World, Inc., describes the elements of a successful infographic, and stresses the must-have ingredients that get your data noticed. Humans are visual creatures, telling stories in a visual way. In today's world filled with data and messaging, an infographic is one of the best ways to get your point across.
Introduction 1 Part I: Getting Started with Infographics 5 Chapter 1: Unlocking the Power of Infographics 7 Chapter 2: Exploring Infographics 19 Chapter 3: Designing Your Approach to Infographics 35 Part II: Starting with Data 57 Chapter 4: Informing Yourself 59 Chapter 5: Gathering Your Data 77 Chapter 6: Discovering the Story 93 Part III: Depicting with Delightful Design 115 Chapter 7: Creating Wireframes and Managing Mood Boards 117 Chapter 8: Designing Around a Theme 135 Chapter 9: Designing Infographics in Adobe Illustrator 153 Chapter 10: Designing Infographics in Photoshop 193 Chapter 11: Expanding Your Tools and Techniques 225 Part IV: Ready to Distribute 241 Chapter 12: Launching Your Infographic 243 Chapter 13: Promoting Your Infographic 255 Part V: The Part of Tens 273 Chapter 14: Ten Infographics Trends to Follow 275 Chapter 15: Ten Future Infographic Uses to Try Today 283 Index 291
Justin Beegel is the founder of Infographic World, Inc. The company is one of the leading infographic creators in the U.S. and boasts a “who’s who” of clients on their roster. They claimed a “Best Infographic of 2011” honor from sodahead.com with a Steve Jobs tribute graphic.
Learn to: Choose the best infographic to showcase your data Build your design using wireframes, moodboards, and graphic design tools Identify trends and patterns in the data Your guide to creating visually stunning infographics Get hands-on with infographics with this comprehensive and easy-to-read guide! Discover visual marketing with infographics, tips on designing and distributing great infographics, how to make your work shareable, and much more. Use tried and true principles of creating great infographics! The value of visuals — get a complete overview of infographics and their effectiveness in marketing All about the data — explore sourcing data, creating narratives, considering your audience, and much more Delightful design — discover how to create great designs for your infographics using wireframes and tools such as Illustrator and Photoshop Distribution is key — find out how to distribute your infographics and then promote them to create the greatest impact Get trendy — discover infographics trends to follow and future uses of infographics to try today Open the book and find: An overview of the different types of infographics Tips on gathering data to use in infographics How to discover trends and patterns in data How to build designs with all the latest tools Details on promoting your infographics The lowdown on developing your infographics theses
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