Details
How to Build a Billion-Dollar Business
On Purpose. For Profit. With Passion.1. Aufl.
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17,99 € |
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| Verlag: | Wiley |
| Format: | EPUB |
| Veröffentl.: | 09.02.2024 |
| ISBN/EAN: | 9781394216079 |
| Sprache: | englisch |
| Anzahl Seiten: | 304 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
<p><b>Discover the strategies and secrets behind a billion-dollar Australian success story</b></p> <p>In <i>How to Build a Billion-Dollar Business</i>, former Swisse CEO Radek Sali unpacks how his unique approach to product, people, and branding took Swisse Wellness from an Australian favourite to a blockbuster brand that sold for $2.1 billion. At the heart of <i>How to Build a Billion-Dollar Business</i> is Radek’s passion for finding purpose in work. This book shares inspiring real-world strategies, stories, and insights on how to build a business that makes an astounding profit — but more than that, how to build a business that also does good.</p> <p>A successful business is not just about profit: it’s about culture. Inside, you’ll learn how to develop a business plan, foster loyalty and innovation in your team, build a thriving workplace culture rooted in values, and attract and retain customers who believe in your product and your mission.</p> <ul> <li>Build a culture of trust, openness, and respect — in your organisation as well as with your customer.</li> <li>Get timely and valuable insights on what it means to build a flexible business and a sustainable, responsible brand.</li> <li>Learn how to drive growth and sales reach by connecting with customers and driving an aspirational product or service.</li> <li>Build a business that makes a real social or environmental difference in your community, one that gives back and supports growth and wellness for all.</li> </ul> <p>From his early career days to his success as a serial entrepreneur and ethical investor, Radek Sali shares a blueprint for discovering what drives you and making your business goals a reality. <i>How to Build a Billion-Dollar Business</i> is a handbook for business owners everywhere, showing you how to succeed in creating positive change in your business and in the world.</p>
<p>About the authors vii</p> <p>Introduction ix</p> <p><b>Part I: Set Up 1</b></p> <p>1. Born this way 3</p> <p>2. Village life 15</p> <p>3. The candy man 23</p> <p>4. How to create a high-performance culture 29</p> <p>5. Getting clear 37</p> <p><b>Part II: Scale Up 45</b></p> <p>6. The adventure begins 47</p> <p>7. A ‘Learn, Grow, Improve’ opportunity 55</p> <p>8. An impressive induction 63</p> <p>9. The power of celebrity 75</p> <p>10. Who’s Ricky? 83</p> <p>11. The credit crunch no- one saw coming 91</p> <p>12. The call from Coles 97</p> <p>13. Get Sonia 105</p> <p>14. Cracking the code 113</p> <p>15. Game on 121</p> <p>16. A total team effort 125</p> <p>17. Running fast 133<br /> 18. Melbourne Cup madness 145</p> <p>19. How to innovate 151</p> <p>20. Culture and communication 159</p> <p>21. Going international 169</p> <p>22. The (bad) American Dream 177</p> <p>23. Where’s our stock? 183</p> <p><b>Part III: Sell Up 189</b></p> <p>24. Exiting America 191</p> <p>25. Circles of influence 197</p> <p>26. The sale process begins 203</p> <p>27. Back on the road 211</p> <p>28. How and why we succeeded in China 223</p> <p>29. Culture will prevail 229</p> <p>30. A PR challenge 239</p> <p>31. Losing patience … 245</p> <p>32. For Sale! 249</p> <p><b>Part IV: Next Up 257</b></p> <p>33. It’s not over 259</p> <p>34. Lighting up the world 265</p> <p>35. The world’s greatest social entrepreneurs 281</p> <p>Conclusion: Our own Light Warrior 285</p> <p>Acknowledgements 287</p>
<p><b>RADEK SALI</b> is a serial entrepreneur in the health and wellness sector and one of Australia’s most successful business people. He is also a founder and director of Light Warrior, a leading player in the impact fund sector.
<p><b>DISCOVER THE STRATEGIES AND SECRETS OF A $$2 BILLION AUSTRALIAN SUCCESS STORY</b> <p>In <i>How to Build a Billion-Dollar Business</i>, Radek Sali, entrepreneur and former Swisse CEO, unveils the tumultuous yet triumphant saga behind Swisse Wellness. Inside, Sali tells how he took Swisse, a company valued at $15 million with around 30 employees, to become a colossal $2.1 billion empire with over 1000 employees. He openly shares the highs and lows of his incredible journey, from teetering on personal bankruptcy, to engaging the world’s top celebrities as ambassadors. Discover how he steered Swisse from the brink of collapse and spearheaded the sale of Swisse to the Hong Kong-based Biostime, to become one of Australia’s largest ever private business transactions. <p>In this book, Sali shares behind-the-scenes secrets and intrigue combined with invaluable lessons on how to develop an entrepreneurial mindset. You’ll learn how to build a blueprint for success, attract and retain customers, create a world-class culture, nurture partnerships and grow your profits to become a billion-dollar enterprise. <p>This is your inspirational guide to building a business that makes a positive impact. Learn how to: <ul><li>think big and never give up</li><li>turn obstacles into opportunities</li><li>convert your passion and purpose into profit</li><li>launch an international business</li><li>prepare your business for sale.</li></ul> <p>Whether you’re a budding entrepreneur or an established business owner, How to Build a Billion-Dollar Business equips you with practical tools for building a passion-led, purpose-driven business. Like Swisse, your business can create positive change—and also make an astounding profit.
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