Details

Here's the Pitch


Here's the Pitch

How to Pitch Your Business to Anyone, Get Funded, and Win Clients
1. Aufl.

von: Martin Soorjoo

16,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 31.01.2012
ISBN/EAN: 9781118225363
Sprache: englisch
Anzahl Seiten: 224

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Beschreibungen

<b>Advice for every pitch situation a modern day entrepreneur will encounter</b> <p>Whether you're pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. <i>Here's the Pitch</i> reveals powerful proven techniques to get your audience to take the action you want. You'll learn the same strategies and tactics that have been used by entrepreneurs to raise millions of dollars, secure partnerships, and win big sales contracts.</p> <p><i>Here's the Pitch</i> provides advice for every possible pitch situation, including virtual and Web 2.0 pitches. This book:</p> <ul> <li>Demonstrates proven, effective pitch techniques</li> <li>Offers step-by-step advice for preparing your pitch</li> <li>Helps you develop a confident, winning mind-set</li> <li>Examines a range of pitch scenarios entrepreneurs frequently encounter</li> </ul> <p>Don't lose out on your next big sale, bid for exposure, or investment proposal for lack of skills. <i>Here's the Pitch</i> provides a complete toolkit that will enable you to deliver a confident, engaging, and successful pitch.</p>
<p>Acknowledgments ix</p> <p>Introduction Life’s a Pitch xi</p> <p><b>Part I </b><b>The Mechanics of Pitching 1</b></p> <p>Chapter 1 The Power Dynamics of the Pitch 3</p> <p>Chapter 2 Stand and Deliver 17</p> <p>Chapter 3 Engage and Inspire 27</p> <p>Chapter 4 The Power of Stories 37</p> <p>Chapter 5 Handling Questions 47</p> <p><b>Part II </b><b>Forms of Pitch 59</b></p> <p>Chapter 6 Attention-Grabbing Pitches 61</p> <p>Chapter 7 The e-Pitch 73</p> <p>Chapter 8 Pitch Materials: The Executive Summary and Pitch Deck 91</p> <p><b>Part III </b><b>Specific Audiences 105</b></p> <p>Chapter 9 The Sales Pitch 107</p> <p>Chapter 10 The Investor Pitch 119</p> <p>Chapter 11 Crowdfunding: Pitching to the People 139</p> <p>Chapter 12 Pitching the Media 153</p> <p><b>Part IV </b><b>Preparation 161</b></p> <p>Chapter 13 Develop a Winning Mind-Set 163</p> <p>Chapter 14 Prepare to Win 175</p> <p>Bibliography 189</p> <p>Index 191</p>
<p><b>MARTIN SOORJOO</b> is a pitch strategist and founder of the San Francisco–based Investor Pitch Clinic (IPC). He coaches entrepreneurs across the United States, Canada, Europe, and India, helping them launch and raise funding.??Prior to founding the IPC, Martin spent fifteen years as an attorney. He has worked with start-ups and investors, including senior investment bankers, venture capitalists, and angel investors.??This experience equipped him with unique insights into the challenges start-ups face and how investors make their decisions.??He is a Certified Master Practitioner of Neuro-Linguistic Programming (NLP) and expert in body language. <p>For more information, please visit <b>investorpitchclinic.com</b>
<p><b>PITCH TO WIN</b> <p>Through his delivery of spellbinding presentations, the late Steve Jobs inspired audiences and galvanized people the world over to buy Apple products. An effective pitch has the power to make the world a better place and change an entrepreneur's life. History and modern research shows us that you can only move people to take action by reaching both their hearts and minds. Most pitches, however, are data dumps that fail to reach either. <p>Whether you're pitching for funding, to the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. <i>Here's the Pitch</i> reveals powerful, proven techniques to get your audience to take the action you want. You'll learn the same strategies and tactics that have been used by entrepreneurs to raise millions of dollars, secure partnerships, and win big sales contracts. <p><i>Here's the Pitch</i> provides advice for every possible pitch scenario. You'll discover how to: <ul> <li>Establish favorable power dynamics</li> <li>Engage and inspire your audience</li> <li>Use your body language and vocal delivery for maximum impact</li> <li>Become a mesmerizing storyteller</li> <li>Create attention-grabbing fast pitches</li> <li>Effectively deliver a twitpitch, e-mail pitch, and virtual and video pitches</li> </ul> <p>Don't lose out on your next big sale, bid for exposure, or investment proposal for lack of skills. <i>Here's the Pitch</i> provides a complete toolkit that will enable you to deliver a confident, engaging, and successful pitch, time after time.

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