Details

Google+ Marketing For Dummies


Google+ Marketing For Dummies


1. Aufl.

von: Jesse Stay

17,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 05.11.2012
ISBN/EAN: 9781118381427
Sprache: englisch
Anzahl Seiten: 336

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<b>Organize customers, craft targeted messages, or host Hangouts with Google?s social network</b> <p>Google+ is Google's social network that has the social media world abuzz with excitement. With Google tools like YouTube, Picasa, Blogger, and Picnik being integrated with Google+, marketers will find Google+ is the best way to reach the long-time users of Google?s other tools. Google+ expert Jesse Stay shows you how to create and maximize your Google+ presence to connect with your customers.</p> <ul> <li>Explains how to sign up for your account and set up your brand profile</li> <li>Shows you how to use Circles, craft targeted messages for the Stream, and add multimedia features to your posts</li> <li>Helps you discover content and the value of the +1 button</li> <li>Shows you how to be mindful of SEO, so that your Google+ brand page can be found</li> <li>Addresses using Google+ to launch a product or promote an event</li> </ul> <p>Confidently enter the exciting new Google+ social neighborhood with <i>Google+ Marketing For Dummies</i>.</p>
Introduction  1 <p><b>Part I: Seeing How Google+ Benefits Marketers  7</b></p> <p>Chapter 1: A Marketer’s Overview 9</p> <p>Chapter 2: Getting Started with Google+ 25</p> <p>Chapter 3: Discovering the “Plus” in Google+ 47</p> <p>Chapter 4: Embracing the “Google” in Google+ 67</p> <p><b>Part II: Fishing Where the Fish Are  83</b></p> <p>Chapter 5: Outlining Your Strategy and Your Audience 85</p> <p>Chapter 6: Building Your Google+ Page Presence and Profile 103</p> <p>Chapter 7: Building a Search Strategy 125</p> <p>Chapter 8: Focusing on Real People and Relationships 145</p> <p>Chapter 9: Utilizing Hangouts to Share Your Brand 157</p> <p><b>Part III: Going from Fisher to Fish-Farmer  181</b></p> <p>Chapter 10: Advertising with Social Ads 183</p> <p>Chapter 11: Building Relationships Through Google CRM 199</p> <p>Chapter 12: Building Website Authority 219</p> <p><b>Part IV: Taking Google+ Further  239</b></p> <p>Chapter 13: Measuring Google+ Activity 241</p> <p>Chapter 14: Building Apps on Google+ 257</p> <p><b>Part V: The Part of Tens  269</b></p> <p>Chapter 15: Ten Ways to Add Value to Your Website Using Google+ 271</p> <p>Chapter 16: Ten Good Google+ Business Practices281</p> <p>Chapter 17: Ten Rules for Small-Business Success with Google+ 293</p> <p>Index  303</p>
<p>Jesse Stay is a social media technologist, consultant, and developer. <i>Entrepreneur Magazine</i> and Mashable have listed him among the 10 entrepreneurs and 20 developers to follow on Twitter. Jesse is the author of <i>Facebook Application Development For Dummies</i> and <i>Google+ For Dummies, Portable Edition.</i></p>
<p><b>Learn how to increase brand awareness and reach customers through all Google properties!</b></p> <p>Google+ is a unique social network; in fact, it may not be a social network at all. But however you label it, Google+ can give your brand a tremendous advantage, and this friendly guide shows you how to get in on the action. Learn just what Google+ is (and isn't) and how to connect with new and existing customers throughout the Google community!</p> <ul> <li>Meet Google+ — see what it offers marketers and test-drive its tools</li> <li>Jump in — set up your profile, learn Google+ etiquette, and find people to circle</li> <li>Develop your strategy — target your audience with SEO, create your page and target it with Circles, and build a search strategy</li> <li>Start hanging out — start a Hangout to video-chat with customers, have a focus group, or share ideas</li> <li>Add ads — create effective Google social ads that engage visitors and drive traffic to your page</li> <li>It's all about relationships — learn how to use Google+ for CRM and integrate your existing CRM strategy into Google Apps</li> <li>Know the score — measure Google+ activity with Google Analytics and test your Google+ ad campaign</li> <li>The app side — evaluate whether your brand would benefit from a custom Google+ app</li> </ul> <p>Open the book and find:</p> <ul> <li>What your profile should (and shouldn't) include</li> <li>Innovative ways to use Hangouts</li> <li>Secrets of building relationships</li> <li>How Google+ works with your existing social media strategy</li> <li>Suggestions for a strong Google+ ad campaign</li> <li>Ways to maximize the +1 button</li> <li>Tips on growing your audience</li> <li>Good Google+ business practices</li> </ul> <p>Learn to:</p> <ul> <li>Create your account and set up your brand profile</li> <li>Use Circles, craft targeted messages, and build relationships with Hangouts</li> <li>Discover content and the value of the +1 button</li> <li>Launch a product or promote an event with Google+</li> </ul>

Diese Produkte könnten Sie auch interessieren:

Gute Teamarbeit für Dummies
Gute Teamarbeit für Dummies
von: Marty Brounstein
EPUB ebook
5,49 €
Pressearbeit für Dummies
Pressearbeit für Dummies
von: Oliver Erens
EPUB ebook
21,99 €