Details

<p>Introduction 1</p> <p><b>Part I: Introducing Google Blogger 7</b></p> <p>Chapter 1: Choosing Blogger as Your Blogging Software 9</p> <p>Chapter 2: Welcome to the Blogosphere 19</p> <p>Chapter 3: Blogging Basics and Buzzwords 29</p> <p><b>Part II: Using Google Blogger 41</b></p> <p>Chapter 4: Getting Started with Blogger 43</p> <p>Chapter 5: Setting Up Your Blog 57</p> <p>Chapter 6: Writing and Publishing Blog Posts 81</p> <p>Chapter 7: Enhancing Your Blog with Templates 99</p> <p>Chapter 8: Adding Features and Functionality with Elements and Gadgets 121</p> <p>Chapter 9: Managing Your Blog 157</p> <p><b>Part III: Making Money with Blogger 179</b></p> <p>Chapter 10: The Business of Blogging 181</p> <p>Chapter 11: Maximizing Revenue with Google AdSense 209</p> <p><b>Part IV: Growing Your Audience 235</b></p> <p>Chapter 12: The Power of Networking and Relationship Building 237</p> <p>Chapter 13: Boosting Your Search Engine Ranking 259</p> <p><b>Part V: Extending Your Blog 273</b></p> <p>Chapter 14: Growing or Downsizing Your Blog 275</p> <p>Chapter 15: Blogging from Different Media 287</p> <p>Chapter 16: Moving Beyond Blogger 297</p> <p><b>Part VI: The Part of Tens 307</b></p> <p>Chapter 17: Ten Useful Social Networking and Social Bookmarking Sites 309</p> <p>Chapter 18: Ten Common Blogger Problems and Possible Solutions 319</p> <p>Chapter 19: Ten Places to Find Free Blogger Themes and Templates 327</p> <p>Glossary 337</p> <p>Index 345</p>

<b>Susan Gunelius</b> is President and CEO of KeySplash Creative, Inc., a full-service marketing communications provider. She is also a professional blogger and seasoned marketing and branding expert with two other books to her credit. In addition to being the Guide to Web Logs for About.com, she authors blogs for a variety of clients as well as her own blogs, WomenOnBusiness.com and KeySplashCreative.com.

<b>Here's what you need to know to get started with Google Blogger</b> <p>Want to share your opinions, promote your business, network with others, and maybe pick up a few extra dollars, all without learning to program? Millions of people are doing it with Google Blogger, and you can too. This book helps you create a Blogger account, write compelling content, build an audience, make money from your blog, and more!</p> <ul> <li> <p>What's a blog, and what's Blogger? — learn the parts of a blog, what Blogger does, and how to choose goals and blog topics</p> </li> <li> <p>Nuts and bolts — choose a domain name, learn to use the dashboard, pick a template, and configure settings</p> </li> <li> <p>Blog effectively — learn blogosphere etiquette and some secrets for long-term success</p> </li> <li> <p>Fun bells and whistles — dress up your blog with templates (lots of them are free!)</p> </li> <li> <p>Does making dollars make sense? — explore options for Google Adsense®, contextual and text link ads, paid posts, and merchandising with CafePress</p> </li> <li> <p>Spread the word — promote your blog through search engines and social networking sites</p> </li> <li> <p>A family of blogs — set up multi-user blogs or branch into mobile blogging, podcasting, or video blogging</p> </li> <li> <p>Get more Google — use Picasa®, YouTube, Feedburner, and more</p> </li> </ul> <p><b>Open the book and find:</b></p> <ul> <li> <p>How to choose a blog topic and personalize your blog</p> </li> <li> <p>What you should know about moderating comments</p> </li> <li> <p>How to maintain your blog with tools like Blog This! and Quick Edit</p> </li> <li> <p>Simple search engine optimization techniques</p> </li> <li> <p>Tips for tracking your blog traffic</p> </li> <li> <p>Where to find cool free templates</p> </li> <li> <p>How to make money from your blog</p> </li> <li> <p>Ten useful social networking sites</p> </li> </ul>

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