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<p>List of Figures, Tables and Case Studies vii</p> <p>Preface xi</p> <p>Acknowledgements xv</p> <p>Introduction 1</p> <p>Changing Concerns 4</p> <p>Changing Management of Environmental Issues 7</p> <p>Follow the Money Trail 12</p> <p>Guiding Principles 18</p> <p>Key Websites 26</p> <p>Related Reading 27</p> <p><b>Chapter 1: Executing a Green Strategic Plan 31</b></p> <p>Leadership 33</p> <p>Reference Points 42</p> <p>Strategic Vision 47</p> <p>Scanning the Business Environment 50</p> <p>Key Market Influencers 53</p> <p>Methodology for Risk and Opportunities Assessment 58</p> <p>Putting All the Pieces Together 65</p> <p>Recent Missteps? 68</p> <p>Chapter 1 Take-aways 73</p> <p><b>Chapter 2: (Mis)Management Systems 85</b></p> <p>Environmental Management System Silos 86</p> <p>Compliance Framework 87</p> <p>Ownership, Collaboration and Communication 97</p> <p>IT to the Rescue? 98</p> <p>Chapter 2 Take-aways 103</p> <p><b>Chapter 3: "Green" or Just "Good" Design 111</b></p> <p>Fundamentals of Eco-design 114</p> <p>The Role of Government 121</p> <p>Adapt or Die 123</p> <p>Chapter 3 Take-aways 138</p> <p><b>Chapter 4: Green Marketing: Moving Green Products to the Mainstream 157</b></p> <p>What Is Really Happening? 158</p> <p>The Status of Public Opinion in Different Regions 160</p> <p>What Is Green Marketing? 168</p> <p>Green Marketing Claims 177</p> <p>Chapter 4 Take-aways 181</p> <p><b>Chapter 5: Supply Chain Drivers 189</b></p> <p>So What? I Just Pay a Little Fine 192</p> <p>Common Pitfalls 194</p> <p>Role of Government Legislation/Policies 202</p> <p>How Are Organizations Influencing Suppliers? 204</p> <p>Examples of Logistics Optimization 211</p> <p>Chapter 5 Take-aways 214</p> <p><b>Chapter 6: What Are the Alternatives to Petroleum? 229</b></p> <p>6Conservation—You Mean We Have to Behave Like Europeans? 234</p> <p>Energy Value Chain 241</p> <p>What Are the Energy Options? 242</p> <p>Government Influence or Meddling 274</p> <p>Show Me the Money 291</p> <p>Chapter 6 Take-aways 293</p> <p><b>Chapter 7: Emissions Trading 301</b></p> <p>The Business Case for Action on Climate Change 302</p> <p>Emissions Trading for Dummies 310</p> <p>About Carbon Markets 323</p> <p>The Future of Trading 331</p> <p>Chapter 7 Take-aways 333</p> <p><b>Chapter 8: Managing Human Resources to Nurture a Culture of Innovation 339</b></p> <p>A Framework for Discussion 340</p> <p>Evolution of the Talent Problem 341</p> <p>Sustainability and Human Capital Management 344</p> <p>Types of Workers 346</p> <p>HR Processes on the Supply Chain 349</p> <p>Innovate or Die 351</p> <p>Innovation’s Return on Investment 352</p> <p>Chapter 8 Take-aways 356</p> <p><b>Chapter 9: Road Map for the Future 361</b></p> <p>Trends/Forecasts 361</p> <p>Business Opportunities 371</p> <p>Chapter 9 Take-aways 389</p> <p>Authors' Comments 391</p> <p>Bibliography 394</p> <p><b>APPENDIXES</b></p> <p>A. Examples of Eco-Design and Green Procurement Legislation/Policy 411</p> <p>B. List of Acronyms 430</p> <p>Index 432</p>

<b>John-David Phyper</b> (Toronto, ON), M.B.A, M.A.Sc., P.Eng., is President of P&A - Business Advisory Services Inc., a management consulting firm that provides business advice (e.g., sales/marketing, financing, software development) to small-medium clean-tech companies and provides management and IT consulting services (e.g., SD, CSR, PLM and supply chain management) to multinational organizations. Mr. Phyper has over twenty years' experience in the management of high-growth companies in the environmental sector as well as consulting to a broad spectrum of industry and government agencies on environmental and IT issues. <p><b>Paul MacLean</b> (Montreal, QC), M.Sc., is President of EEM Inc., a management consultancy that provides leadership in environmental and social sustainability to a wide variety of multinational and local industries, as well as to First Nations and public organizations. Paul has been advising clients on embedding sustainable development into business processes, capacity building, integrated management systems and EHS compliance issues for  more than twenty years. He has directed projects in three languages across the Americas, as well as in Africa, Asia and Iceland.</p>

<b>THE BUSINESS WORLD IS UNDERGOING DRAMATIC CHANGE</b>. Driven by tough new legislation, expanded market-based incentives, a new President in the White House and a sharp increase in consumer awareness around environmental issues, businesses need to adapt, period. Smart business understand that their competitive advantage lies at the cutting-edge of the green shift. <p>Good to green will help businesses understand and leverage:</p> <ul> <li> <div><b>The New Age of Environmental Awareness</b>: how to tackle the fundamentals of business in the context of environmental legislation, government incentives, consumer trends and climate change.</div> </li> <li> <div><b>"Cosmetic" Environmentalism</b>: as companies realize that effective quick fixes are rare and that greenwashing is injurious to the bottom line, Good to Green exposes the superficial and provides guidance on how to find genuine business value.</div> </li> <li> <div><b>The Alternative Energy Moon Shot</b>:  your company has taken the first steps to reduce an addiction to carbon-based fuels and the associated economic, environmental and security issues, but where do you go from here, and more importantly, where does your company fit into the energy value chain?</div> </li> <li> <div><b>The Supply Chain</b>: in many cases this has become a "chain of uncertainty" with suppliers. Cost-conscious companies are beginning to show an abundance of win-win opportunities with their suppliers to reduce environmental impact and product risks, and increase profitability.</div> </li> <li> <div><b>The Greenhouse Cap & Trade System</b>: good to Green demystifies current and impending North American greenhouse gas emissions legislation and trading.</div> </li> <li> <div><b>Follow the Money</b>: over a trillion dollars per year is being spent on water purification, solid waste management and clean energy technologies. Add to this monies being spent on environmentally friendly products, energy conservation and regulatory compliance, and the market opportunity is overwhelming.</div> </li> <li> <div><b>Adapt or Die</b>: organizations must address environmental issues when assessing their business risks and opportunities, as the consequences are irrefutable-from investment choice to human capital management.</div> </li> </ul> <p><i>Good to Green</i> presents a complete suite of problems, scenarios, innovations and solutions that are rapidly becoming business-critical. You don't need to be an executive to benefit. You don't need to be an environmental activist to change. You just need to care deeply about the long-term success of your company.</p>

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