Details

Getting Started in Consulting


Getting Started in Consulting


4th Edition

von: Alan Weiss

12,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 26.03.2019
ISBN/EAN: 9781119542131
Sprache: englisch
Anzahl Seiten: 224

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<p><b>The definitive guide to getting out of the office and getting into consulting </b></p> <p><i>Getting Started in Consulting, </i>Fourth Edition is the acclaimed real-world blueprint to professional and financial freedom. For nearly two decades, this invaluable resource has helped thousands of people quit the daily grind and become their own boss. This practical and motivational guide provides the tools and knowledge to control your future and secure your fortune. From establishing goals and sorting out the legal and financial paperwork, to advanced marketing strategies and relationship building techniques, this indispensable book offers step-by-step instructions for you to establish and grow your own consultancy business. This extensively revised and updated fourth edition includes new and expanded coverage on topics including utilizing informal media, changes in legal and financial guidelines, key distinctions of wholesale and retail businesses, and much more.</p> <p>Author Alan Weiss delivers expert advice on how to combine minimal overhead with optimal organization to produce maximum income. Every step in the process is clearly explained, including financing, marketing, bookkeeping, establishing your fees, and more. This guide is a comprehensive, one-stop source for everything you need to prosper in the rapidly expanding world of private consultancy.</p> <ul> <li>Adopt a pragmatic and profitable strategy to achieve incredible results from your consultancy business</li> <li>Learn to identify and address the most commons issues facing your prospects and clients</li> <li>Leverage technology to reduce labor, maximize profitability, and increase discretionary time</li> <li>Access sample budgets, case studies, references and appendices, downloadable tools and forms, and online resources</li> </ul> <p>The modern business landscape presents unique opportunities for those willing to take the leap from corporate offices to home offices. <i>Getting Started in Consulting, </i>Fourth Edition is the must-have guide for anyone seeking to cut their own path to their own consulting business. </p>
<p>Introduction to the Fourth Edition xiii</p> <p>About the Author xv</p> <p>Acknowledgments xvii</p> <p><b>Chapter 1 Your Mindset Will Determine Your Success 1</b></p> <p>The Notion of Value 1</p> <p>Support Systems 4</p> <p>Basic Necessities 9</p> <p>Hitting the Ground Running 13</p> <p><b>Chapter 2 Barging into the Business 19</b></p> <p>The Concept of Marketing Gravity 19</p> <p>Calling Everyone You Know 25</p> <p>Making Money by Working for Free (Pro Bono) 27</p> <p>Networking Is a Process, Not an Event 29</p> <p><b>Chapter 3 Becoming a Marketer 33</b></p> <p>Creating an Accelerant Curve 33</p> <p>Money Talks 37</p> <p>Wholesale and Retail 41</p> <p>Passive Income 45</p> <p><b>Chapter 4 Technology for the Next Nine Seconds 49</b></p> <p>The Greatest Technology Myths 49</p> <p>The Role of a Website Might Surprise You 53</p> <p>Social Media Platforms Are Often Tilted 57</p> <p>Remaining Cutting Edge Without Hurting Yourself 60</p> <p><b>Chapter 5 Finding the Economic Buyer 69</b></p> <p>Saint Paul Was the First Virtual Marketer 69</p> <p>HR Stands for “Hardly Relevant” 70</p> <p>Charging Past Gatekeepers 73</p> <p>The Peerage 76</p> <p><b>Chapter 6 In the Buyer’s Office 81</b></p> <p>Establishing Trust 81</p> <p>Finding Issues and Dynamic Capture 85</p> <p>Gaining Conceptual Agreement 88</p> <p>Pouring Concrete 92</p> <p><b>Chapter 7 Closing the Sale 99</b></p> <p>How to Write a Proposal That’s Accepted Every Time 99</p> <p>Why Buyers Go Dark 105</p> <p>You’re Actually Closing Three Sales; Don’t Lose Two 108</p> <p>The Virtual Handshake 113</p> <p><b>Chapter 8 Paying the Mortgage 117</b></p> <p>How to Establish Value-Based Fees 117</p> <p>Fee Formulas 120</p> <p>Fifty Factors to Consider 124</p> <p>Other Fee Considerations 127</p> <p><b>Chapter 9 Moving On Up 131</b></p> <p>Fastening the Watertight Doors 131</p> <p>Why You Don’t Need a Staff and How to Find Resources 136</p> <p>Passive Income Alternatives 139</p> <p>Working Globally 143</p> <p><b>Chapter 10 Living the Dream 149</b></p> <p>Building Your Brand 149</p> <p>Moving to Advisory (Vault) Work 153</p> <p>Intellectual Property and Thought Leadership 157</p> <p>The Essence of a Career 161</p> <p>Appendix A: 101 Questions for Any Sales Situation You’ll Ever Face 167</p> <p>Appendix B: Suggested Reading in the Field 179</p> <p>Appendix C: Sample Proposal 181</p> <p>Appendix D: Sample Long Biographical Sketch 187</p> <p>Appendix E: Sample Short Biographical Sketch 191</p> <p>Appendix F: Further Resources 193</p> <p>Index 195</p>
<p><b>ALAN WEISS</b> is a consultant, speaker, and bestselling author. His consulting firm, Summit Consulting Group, Inc., has attracted clients such as Mercedes-Benz, Merck, <i>The New York Times</i>, and over 500 other leading organizations. His speaking typically includes 30 keynotes a year at major conferences.
<p><b>The unparalleled, comprehensive guidebook for first-time consultants, revised and updated</b> <p>The fourth edition of<b></b> <i>Getting Started in Consulting</i> is the hands-on guide for moving from the restrictive environment of the corporate office to the blissful freedom of the home office. <i>Getting Started in Consulting</i> offers a blueprint for people who want to take control of their future, be their own boss, and start their own consultancy. <p>For almost two decades, Alan Weiss's <i>Getting Started in Consulting</i> has been <i>the</i> indispensable resource for anyone who wants to take the plunge and start a new consulting business. The book is filled with expert advice and the nuts-and-bolts basics about financing your enterprise, marketing your services, writing persuasive proposals, meeting legal requirements, setting fees, financial controls, and more. <p>This updated edition of <i>Getting Started in Consulting</i> covers a wealth of new material, and continues to be as practical as ever. In addition to the basics, you'll benefit from a host of new details and resources. <i>Getting Started in Consulting, Fourth Edition</i> contains information for: <ul> <li>Creating a specific, realistic launch timetable</li> <li>Understanding the new realities of global business</li> <li>Discerning key distinctions of corporate (wholesale) business and individual (retail) business</li> <li>Assessing recent changes in legal and financial guidelines</li> <li>Reducing labor substantially</li> <li>Abandoning paper support and creating an online presence</li> <li>Incorporating today's informal media</li> <li>Mitigating the 11 most common and challenging issues of clients and prospects</li> <li>Applying the newest marketing best practices</li> </ul> <p>Now is the time to start that consulting business you've been dreaming of. Make sure you do it right—and do it profitably—with <i>Getting Started in Consulting, Fourth Edition</i>.

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