Details

Fashion Design


Fashion Design

Process, Innovation and Practice
2. Aufl.

von: Kathryn McKelvey, Janine Munslow

33,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 11.10.2011
ISBN/EAN: 9781119952442
Sprache: englisch
Anzahl Seiten: 240

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<b>Shows how the design process can be successfully applied to satisfy market needs and trends</b> <p>Fashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if the right processes are followed in the early design process.</p> <p><i>Fashion Design</i> sets out basic principles and exercises in order to make fashion design a logical process, providing a framework from which they can expand your skills steadily.</p> <p><i>Fashion Design, 2nd Edition</i>:</p> <ul> <li>Shows how the design process can be successfully applied to satisfy market needs and trends</li> <li>Has a problem solving approach, with practical design projects and portfolio exercises to encourage readers to develop their innovation, experimentation and versatility</li> <li>Pays special attention to computer-aided design (CAD) and employment opportunities, including an overview of what is involved in studying and becoming a designer in the contemporary fashion industry.</li> </ul>
Acknowledgements iii <p>Contents iv</p> <p>Preface vi</p> <p>Introduction 1</p> <p>Flow chart 2</p> <p>Analysing the brief 3</p> <p>Innovation – exercises 5</p> <p>Developing designs – quick start exercise13</p> <p>Research 14</p> <p>Design process 34</p> <p>Specialist markets 114</p> <p>Collections 121</p> <p>Decision making 128</p> <p>Design using the computer 132</p> <p>Promotion 138</p> <p>Promotion - styling 146</p> <p>The Portfolio 148</p> <p>Fashion careers 156</p> <p>Case studies 175</p> <p>Bibliography 224</p> <p>Index 225</p>
<P><B>ABOUT THE AUTHORS</b></P> <P><B>Kathryn McKelvey</b> is a Reader at Northumbria University, in the School of Design. She teaches drawing and visual communication to Motion Graphics and Animation students, but fashion remains a key component for her own research. Kathryn has worked in the fashion forecasting industry in New York as an illustrator and designer. <P><B>Janine Munslow</B> is the head of fashion at Northumbria University. Previously, Janine worked as a fashion and textile designer in London, before setting up her own design label partnership, Guerrilla Farm, wholesaling in Europe, USA and the Far East, and with established fashion outlets in London.
<p>Fashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercial success can be achieved if the right processes are followed in the early design stages.</p> <p><i>Fashion Design</i> shows how the design process can be successfully applied to satisfy market needs and trends. It sets out basic principles and exercises in order to make fashion design a logical process and provides a framework from which you can expand your skills steadily. With its problem solving approach, practical design projects and portfolio exercises, you are encouraged to develop your innovation, experimentation and versatility. <p>Special attention is paid to computer-aided design (CAD) and employment opportunities, including an overview of what is involved in studying and becoming a designer in the contemporary fashion industry. <P><B>FASHION DESIGN</B> <UL><LI>Uses a problem solving approach to encourage students’ versatility.</LI> <LI>Shows how to use prediction information, themes and market level breakdown.</LI> <LI>Includes a detailed case study that runs throughout the book.</LI> <LI>Looks at the entire design process,from concept to finished product.</LI></UL>

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