Details

<p>Introduction 1</p> <p><b>Part 1: Getting Started with Facebook Marketing 5</b></p> <p>Chapter 1: Marketing in the Age of Facebook 7</p> <p>Chapter 2: Researching and Understanding Your Target Audience 19</p> <p>Chapter 3: Developing a Facebook Marketing Plan 35</p> <p><b>Part 2: Building Your Facebook Presence 59</b></p> <p>Chapter 4: Getting Started with a Facebook Page 61</p> <p>Chapter 5: Configuring Admin Settings for Your Page 83</p> <p>Chapter 6: Enhancing Your Facebook Page with Applications 93</p> <p><b>Part 3: Engaging with Your Customers and Prospects on Facebook 109</b></p> <p>Chapter 7: Creating a Remarkable Presence on Facebook with Content Marketing 111</p> <p>Chapter 8: Growing Your Facebook Page’s Fan Base 125</p> <p>Chapter 9: Engaging Your Facebook Fans 149</p> <p>Chapter 10: Improving Your Marketing Strategy with Facebook Insights 167</p> <p><b>Part 4: Marketing beyond the Facebook Page 199</b></p> <p>Chapter 11: Using Facebook Advertising to Promote Your Business 201</p> <p>Chapter 12: Using Facebook Offers to Sell Products and Services 243</p> <p>Chapter 13: Using Facebook Groups and Events for Your Business 251</p> <p>Chapter 14: Integrating Facebook into Your Other Marketing Channels 271</p> <p>Chapter 15: Integrating Facebook Features into Your Website with Social Plugins 287</p> <p>Chapter 16: Stepping Up Your Customer Engagement 307</p> <p><b>Part 5: The Part of Tens 331</b></p> <p>Chapter 17: Ten Common Facebook Marketing Mistakes (and How to Avoid Them) 333</p> <p>Chapter 18: Ten Business Tips for Facebook 339</p> <p>Chapter 19: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success 345</p> <p>Index 349</p>

<p><b>Stephanie Diamond</b> is a marketing thought leader with 20+ years of experience building profits for both small business and multibillion dollar corporations. She is the founder of Digital Media Works, Inc. <b>John Haydon</b> owns Inbound Zombie, a consultancy that provides nonprofits with strategic training about Facebook.

<ul> <li>Establish an online presence and a fan base</li> <li>Use Facebook Live and Messenger to attract and engage fans</li> <li>Integrate Facebook with other marketing plans</li> </ul> <p><b>Get to the heart of Facebook marketing</b> <p>Marketing novices and pros alike know the power of Facebook. It's impossible to create a marketing plan without adding creative ways to attract a chunk of Facebook's 2 billion users. This book helps you create a Facebook marketing plan designed to attract your desired audience. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more. <p><b>Inside…</b> <ul> <li>Develop a desirable community</li> <li>Sell products and services</li> <li>Use Facebook events to drive sales</li> <li>Get new business tips</li> <li>Avoid common mistakes</li> <li>Analyze a Facebook campaign</li> </ul>

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