Details

Facebook Marketing All-in-One For Dummies


Facebook Marketing All-in-One For Dummies


3. Aufl.

von: Andrea Vahl, John Haydon, Jan Zimmerman

23,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 05.08.2014
ISBN/EAN: 9781118816059
Sprache: englisch
Anzahl Seiten: 792

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<b>Reach your customers with the latest Facebook marketing strategies</b> <p><i>Facebook Marketing All-in-One For Dummies, 3<sup>rd</sup> Edition</i> is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new <i>Third Edition</i> includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results.</p> <p>Facebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. <i>Facebook Marketing All-in-One For Dummies, 3<sup>rd</sup> Edition</i> walks you through the creation of a customized fan page, and guides you through interacting with fans and building a community around your brand. The book explains Facebook applications and Facebook advertising, and shows you how to make Facebook come alive.</p> <ul> <li>Learn how to claim your presence on Facebook</li> <li>Build pages to engage, retain, and sell to customers</li> <li>Discover advanced Facebook marketing tactics</li> <li>Find out why measuring, monitoring, and analyzing are important</li> </ul> <p>Create and curate engaging content, including photos, video, contests, and more, and watch your fan base grow. Social media marketing is a major force in the success of a business, and Facebook is at the forefront of it all. <i>Facebook Marketing All-in-One For Dummies, 3<sup>rd</sup> Edition</i> provides the guidance and information you need to get in there and claim your space.</p>
<p>Introduction 1</p> <p><b>Book I: Joining the Facebook Marketing Revolution 7</b></p> <p>Chapter 1: Exploring Facebook Marketing 9</p> <p>Chapter 2: Creating Your Facebook Marketing Plan 27</p> <p><b>Book II: Claiming Your Presence on Facebook 57</b></p> <p>Chapter 1: Understanding Facebook Pages and Personal Accounts 59</p> <p>Chapter 2: Creating Your Business Page 77</p> <p>Chapter 3: Administering Your Facebook Business Page 115</p> <p>Chapter 4: Arranging What Your Visitors See 145</p> <p>Chapter 5: Using Your Personal Profile to Support Your Business 159</p> <p><b>Book III: Adding the Basics to Your Facebook Page 175</b></p> <p>Chapter 1: Posting to Your Page 177</p> <p>Chapter 2: Facebook Apps 101 197</p> <p>Chapter 3: Importing Your Blog Posts into Your Facebook Page 207</p> <p>Chapter 4: Connecting Your Page to Twitter 229</p> <p>Chapter 5: The Fine Print: Legal and Other Considerations 243</p> <p><b>Book IV: Building, Engaging, Retaining, and Selling to Your Community 251</b></p> <p>Chapter 1: Building Visibility for Your Page 253</p> <p>Chapter 2: Engaging and Retaining Your Community 277</p> <p>Chapter 3: Using Like Links and Buttons 295</p> <p>Chapter 4: Expanding Your E-Commerce Products and Services 307</p> <p>Chapter 5: Building Visibility for Your Timeline 319</p> <p><b>Book V: Understanding Facebook Applications 329</b></p> <p>Chapter 1: Customizing Your Page with Facebook Apps 331</p> <p>Chapter 2: Using iFrame Apps to Create Custom Tabs 343</p> <p><b>Book VI: Making Facebook Come Alive with Events and Contests 365</b></p> <p>Chapter 1: Creating Facebook Events 367</p> <p>Chapter 2: Building Excitement with a Contest 389</p> <p>Chapter 3: Running a Timeline Contest 401</p> <p>Chapter 4: Using Third-Party Contest Applications 417</p> <p>Chapter 5: Promoting Your Contest and Analyzing the Results 447</p> <p><b>Book VII: Facebook Advertising 467</b></p> <p>Chapter 1: Advertising in Facebook 469</p> <p>Chapter 2: Creating a Facebook Ad 493</p> <p>Chapter 3: Exploring Power Editor 521</p> <p>Chapter 4: Testing, Measuring, and Modifying Your Ad 553</p> <p><b>Book VIII: Advanced Facebook Marketing Tactics 581</b></p> <p>Chapter 1: An Introduction to Advanced Facebook Marketing 583</p> <p>Chapter 2: Marketing with Facebook Social Plug-ins 607</p> <p>Chapter 3: Discovering Live Video on Facebook 633</p> <p>Chapter 4: Using Facebook for Mobile Marketing 653</p> <p><b>Book IX: Measuring, Monitoring, and Analyzing 673</b></p> <p>Chapter 1: Setting Realistic Targets to Identify Success 675</p> <p>Chapter 2: Exploring Facebook Insights 693</p> <p>Chapter 3: Using Third-Party Monitoring Tools and Analyzing Results 715</p> <p>Index 733</p>
<p><b>Andrea Vahl</b> is a social media consultant and frequent contributor at Copyblogger and Hubspot, and is also known as social media edutainer, Grandma Mary. <b>John Haydon</b> is a leading expert on helping nonprofits use Facebook to market their causes, conduct online fundraising, and enhance their brands. <b>Jan Zimmerman</b> is a hands-on marketing professional focused on smaller businesses and regularly shares her expertise at seminars and training events throughout the United States.</p>
<p><b>9 BOOKS IN 1</b></p> <ul> <li>Joining the Facebook Marketing Revolution</li> <li>Claiming Your Presence on Facebook</li> <li>Adding the Basics</li> <li>Building, Engaging, Retaining, and Selling</li> <li>Understanding Facebook Applications</li> <li>Making Facebook Come Alive</li> <li>Facebook Advertising</li> <li>Advanced Facebook Marketing Tactics</li> <li>Measuring, Monitoring, and Analyzing</li> </ul> <p><b>Make a splash with the latest Facebook marketing strategies</b></p> <p>Looking to promote yourself, your goods, or your services on Facebook? You’ve come to the right place! Inside, nine minibooks cover the essentials, giving you step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results—and everything in between. Get ready to watch your business grow!</p> <ul> <li>Facebook Marketing 101 — define your ideal audience, identify demographics, determine your goals, set a budget, and create a killer Facebook marketing plan</li> <li>Make your presence known — set up your new business Page, arrange what your visitors can see, and use your personal Profile to support your business</li> <li>If you build it… — find out how to build visibility for your Page, engage and retain your community, and expand your e-commerce products and services</li> <li>There’s an app for that — customize your Page with Facebook apps, use iFrame apps to create custom tabs, and safely use third-party applications</li> <li>It’s a mad, ad world — discover how to create click-worthy Facebook ads, and get the know-how to test, measure, and modify your ads to get better results</li> </ul> <p><b>Open the book and find:</b></p> <ul> <li>How to import your blog posts into your Facebook Page</li> <li>Instructions on connecting your Page to Twitter</li> <li>Tips and strategies for choosing a profile pic and cover photo</li> <li>Ways to use life events to support your business</li> <li>How to use events and contests to bring your Page to life</li> <li>Guidance on analyzing your marketing efforts</li> <li>Examples and case studies that illustrate best practices</li> </ul>

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