Details

Export Now

Five Keys to Entering New Markets
1. Aufl.

von: Frank Lavin, Peter Cohan, Gary Locke
25,99 €
Verlag:	Wiley
Format:	PDF
Veröffentl.:	24.06.2011
ISBN/EAN:	9780470828182
Sprache:	englisch
Anzahl Seiten:	256

In den Warenkorb

Als Gutschein

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

Titelbeschreibung

Learn how your business can tap into foreign markets In Export Now, two international business experts reveal the secrets to taking your company global. Offering a real-life strategy that businesses of any size can use to expand their reach around the world, this book is the ultimate guide to identifying, evaluating, and profiting from global opportunities. Essential reading for any company looking to expand abroad, the book explains the five essentials of international growth. All businesses know they need to get into new markets, but the lack of familiarity, the cultural and language gaps, and the differences in business practices can be intimidating—this book solves these problems, giving you everything you need to grow. <ul> <li>The ultimate handbook for any business looking to go global</li> <li>Explains the five essentials of international expansion</li> <li>Written by two experts with years of experience building global businesses around the world</li> </ul> Guiding you through the how to's of going global, Export Now is your one-stop resource for expanding your business overseas.

Inhaltsverzeichnis

Foreword vii Former U.S. Secretary of Commerce Gary Locke Acknowledgments ix Part One. Why and What: Setting Your Export Goals 1 1. Where?s the World Going? 3 2. Where Are You Going? 19 Part Two. How: Five Keys to Choosing Your Export Strategy 45 3. Country: Pick the Right One 47 4. Customers: How They Differ 71 5. Competitors: A Different Market 95 6. Capabilities: What You Need to Win 123 7. Capability Gap: How to Close It 149 Part Three. When: Making Your Export Strategy Happen 173 8. Resource the Strategy 175 9. Bridge the Cultural Gap 197 10. Take Action 213 Index 219

Autorenportrait

Frank Lavin was known as America's "Salesman-in-Chief" when he served as Under Secretary for International Trade at the U.S. Department of Commerce. In that capacity, he supervised U.S. export promotion activity and worked with over two thousand small and medium-sized enterprises (SMEs) to develop their export strategies. He continues to work with companies on market entrance and international challenges as chairman of Edelman's Public Affairs Practice in the Asia Pacific Region. Recently he established Export Now (www.ExportNow.com) to help companies use the Internet to export to China. He previously served as the U.S. ambassador to Singapore and worked in banking and management positions in Asia after having served in the Reagan White House and NSC as well as the Commerce Department in both Bush administrations. Mr Lavin has written articles for the New York Times, the Washington Post, and the Wall Street Journal. Peter S. Cohan is president of Peter S. Cohan & Associates, a management consulting and venture capital firm founded in 1994. In the course of more than 150 consulting projects, he has helped governments and businesses to identify, evaluate, and profit from growth opportunities that spring from new technologies. Three of his portfolio companies were sold for a total of $2 billion. Cohan has appeared on ABC, CBS, CNBC, CNN, Bloomberg TV, NPR's Marketplace, and FoxBusiness, and he has been quoted in the Wall Street Journal, the New York Times, BusinessWeek, and Fortune. He's the author of nine previous books, including Capital Rising: How Capital Flows Are Changing Business Systems All Over the World, coauthored with Srini Rangan, which Choice called "groundbreaking"; and You Can't Order Change: Lessons from Jim McNerney's Turnaround at Boeing which was ranked the number one business book by Achievemax in 2009. Mr Cohan teaches business strategy to undergraduate and graduate students at Babson College.

Back cover copy

"Export or die!" might be the well-deserved title of this book. Foreign competitors are coming into your market. You need to start selling to their markets. Your market isn't going to grow as fast as other markets in the world. This book is the best coach that I know to bring you into profitable exporting. Philip Kotler S. C. Johnson & Son Distinguished Professor of International Marketing Kellogg School of Management Northwestern University Export Now is an indispensable guide to the often complex maze of exporting. Highly recommended. Thomas J. Donohue President and CEO, U.S. Chamber of Commerce In today's growing and competitive global marketplace, exporting is critical for manufacturers and businesses of all sizes. Often companies don't think they have the tools or resources to become major exporters. Export Now lays out the simple steps to take which will allow small and large companies to become efficient exporters and reach new markets and customers all over the world. Jay Timmons President and CEO, National Association of Manufacturers If you are in a small business or new to exporting, Export Now is the book for you. In straight-forward business language, Frank Lavin and Peter Cohan spell out how businesses can get into the export world. At the Commerce Department, I saw many fine small businesses which had products that could appeal to consumers around the world, but these firms lacked the know-how to enter new markets. With practical case studies as well as sound concepts and techniques, Export Now will offer these businesses the way forward in exporting. Carlos Gutierrez Former CEO Kellogg's and U.S. Secretary of Commerce (2005-2009) In Hong Kong and across Asia we see dynamic small companies that are poised for growth, but many of their home markets are relatively small. Unless these companies can master the art of exporting, they risk being trapped. Export Now explains how to escape the limitations of the home market and shows how even smallish companies can be successful in the turbulent world of exporting. Alex Fong CEO, Hong Kong General Chamber of Commerce