Details

Entrepreneurship For Dummies


Entrepreneurship For Dummies


2. Aufl.

von: Kathleen Allen

19,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 29.11.2022
ISBN/EAN: 9781119912644
Sprache: englisch
Anzahl Seiten: 448

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<p><b>The perfect resource for your journey to start a business </b> <p><i>Entrepreneurship For Dummies</i> is the essential guide to becoming your own boss and a successful entrepreneur. We make it simple to learn every step of the process. Identify an opportunity, learn your customers’ needs, test your product, protect your intellectual property, secure funding, and get ready for that all-important launch. In classic Dummies style, this book is packed with practical information and useful advice, all in a fun and easy-to-follow format. Take fear out of the entrepreneurship equation and build the confidence you need to make your fantastic business idea take flight. Get up to date on the latest lingo, new ideas for raising money, and the latest ways to do business in the digital age. <ul> <li>Understand the process of starting a business, from beginning to end</li> <li>Complete the necessary planning and meet legal requirements, without the headache</li> <li>Get expert tips and tricks on funding your idea and bringing your product or service to market</li> <li>Build the foundation you need to keep your business thriving and growing</li></ul><p><i>Entrepreneurship For Dummies</i> supports you as you travel along the road to success.
<p>Introduction 1</p> <p><b>Part 1: Getting Started in Entrepreneurship 5 </b></p> <p>Chapter 1: Understanding Entrepreneurship 7</p> <p>Chapter 2: Entrepreneurship in the 21st Century 25</p> <p>Chapter 3: Preparing to Seek Opportunity 45</p> <p>Chapter 4: Testing an Opportunity Before You Leap 61</p> <p><b>Part 2: Testing the Feasibility of Your Business Concept 77 </b></p> <p>Chapter 5: Understanding Your Industry 79</p> <p>Chapter 6: What Your Customers Can Tell You 95</p> <p>Chapter 7: Designing Solutions for a New Marketplace 117</p> <p>Chapter 8: Protecting Your Products and Services 137</p> <p>Chapter 9: Putting Together Your Founding Team 161</p> <p>Chapter 10: Getting Solutions to Customers: The Supply Chain 181</p> <p>Chapter 11: Developing and Testing Your Business Model 193</p> <p>Chapter 12: Assessing Your Initial Financial Needs 209</p> <p><b>Part 3: Designing a Company 231 </b></p> <p>Chapter 13: Preparing a Business Plan 233</p> <p>Chapter 14: Finding Money to Start and Grow Your Venture 257</p> <p>Chapter 15: Starting with the Right Legal Structure 279</p> <p><b>Part 4: Growing a Company 297 </b></p> <p>Chapter 16: Planning for Growth 299</p> <p>Chapter 17: Developing a Marketing Strategy 333</p> <p>Chapter 18: Making and Using Money Wisely: The Financial Plan 357</p> <p>Chapter 19: Planning for Things That Go Bump in the Night 381</p> <p><b>Part 5: The Part of Tens 397 </b></p> <p>Chapter 20: Ten Reasons Not to Start a Business 399</p> <p>Chapter 21: Ten Ways to Spark Your Innovative Spirit 405</p> <p>Index 411</p>
<p><b>Kathleen Allen, Ph.D., </b>is Professor Emerita of Entrepreneurship at the USC Marshall School of Business, where she founded and led the USC Marshall Center for Technology Commercialization, a collaboration of science, engineering, ­medicine, and business. She has written more than 15 books, including the first edition of <i>Entrepreneurship For Dummies </i>and<i> The Complete MBA For Dummies.</i>
<p><b>Are you the next mega-mogul?</b> <p>Get a bright idea, turn it into a business, and grow a company until… <i>Entrepreneurship For Dummies </i>walks you through the whole process, helping you make smart decisions and get to where you want to be, as seamlessly as possible. When you do come across a hiccup—an inevitable part of the journey—this book will be right there with the expert tips and answers you need to put out the fire and keep on climbing. You’re curious, you’re creative, and change excites you—you’re an entrepreneur. Make it count, with this Dummies guide. <p><b>Inside… <ul><li>Entrepreneurship explained</li> <li>Identifying feasible ideas</li> <li>Finding people who will help</li> <li>Business planning and marketing</li> <li>Growing and scaling companies</li> <li>Developing a financial plan</li> <li>How to innovate consistently</li> <li>Avoiding common mistakes</li></b></ul>

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