Details

Elevate the Debate


Elevate the Debate

A Multilayered Approach to Communicating Your Research
1. Aufl.

von: Jonathan A. Schwabish

22,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 05.02.2020
ISBN/EAN: 9781119620037
Sprache: englisch
Anzahl Seiten: 224

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Beschreibungen

<p><b>Learn how to make data-driven research accessible to decision makers, policymakers, and the general public</b></p> <p>Many researchers, scholars, and analysts fail to develop communication strategies that work in today&rsquo;s crowded landscape of content, research, and data. To be successful, modern researchersneed to share their insights with the wider audience that lies beyond academia. <i>Elevate the Debate</i> helps researchers of all types more effectively communicate their work in any number of areas, from traditional news outlets to the new media platforms of the digital age. After reading this book, you will be inspired and equipped to use traditional and digital media environments to your advantage. This real-world guide helps you present your data-driven research with greater clarity, coherence, and impact.</p> <p>An array of practical strategies and proven techniques enables you to make your research accessible to diverse audiences, form engaging narratives, and design and implement meaningful outreach plans. Each chapter examines a specific communications strategy, such as data visualization, presentation skills, social media, blog writing, and reporter interactions. Written by expert members of the Urban Institute&rsquo;s Communication department, and edited by Jonathan Schwabish, a Senior Fellow at Urban, <i>Elevate the Debate </i>guides you on how to use the media environment to your advantage and make a difference through policy insights and policy solutions.</p> <p>This valuable book teaches you how to:</p> <ul> <li>Develop and apply data-driven and story-focused communication</li> <li>Use the &ldquo;Pyramid Philosophy&rdquo; of rooting accessible, engaging communications products in sophisticated research.</li> <li>Solve problems with your research by defining goals and recommending conclusions-based actions</li> <li>Identify the researchers, organizations, funders, influencers, and policymakers who are most important to your goals and precisely target their information needs</li> <li>Employ communication styles and strategies to get your work in the hands of people who can use it and act upon it.</li> </ul> <p><i>Elevate the Debate: A Multi-layered Approach to Communicating Your Research </i>is a must-have resource for academic researches, policy researchers, and all analysts of data-driven research.</p>
<p>Acknowledgments ix</p> <p>Preface xi</p> <p><b>Chapter 1 Why Research Needs a Big Audience 1<br /></b>Now more than ever, experts need to go further to bring their evidence-based insights to decisionmakers and influencers.</p> <p>Case Study: <i>Creating a range of products to reach different audiences</i></p> <p><b>Chapter 2 Developing an Audience Outreach Strategy 15<br /></b>One audience may need a nuanced, thorough analysis of the data and methods; another may need the punchline; and another the most important, bottom-line numbers or facts.</p> <p>Case Study: <i>Targeting your outreach efforts to different audiences</i></p> <p><b>Chapter 3 An Introduction to Visualizing Your Research 37<br /></b>Be purposeful about what you include in your graphs and charts so they best serve the needs of your reader and the message you want to convey.</p> <p>Case Study: <i>Readers devour an easily digestible data visualization</i></p> <p><b>Chapter 4 Better Presentations: More Effective Speaking 67<br /></b>A presentation is a fundamentally different form of communication than a written report.</p> <p>Case Study: <i>Using the power of storytelling to communicate your message</i></p> <p><b>Chapter 5 How to Blog about Your Findings 101<br /></b>By distilling and repackaging your message, you can make that work more appealing to and digestible for broader audiences.</p> <p>Case Study: <i>Writing timely and accessible blog posts</i></p> <p><b>Chapter 6 Working with the Media to Increase Your Impact 121<br /></b>Make an interview more than a one-time event; use it to cultivate a relationship with the media so you can be a resource in the future.</p> <p>Case Study: <i>Quick responses to policy proposals pay off for elite media cultivation</i></p> <p><b>Chapter 7 Social Media Can Build Audiences That Matter 147<br /></b>Social media platforms can give you the opportunity to connect and converse with new and influential audiences around your research in ways that are both intimate and public.</p> <p>Case Study: <i>Leveraging Twitter to benefit your research</i></p> <p><b>Chapter 8 Putting It All Together to Make a Difference 175<br /></b>If you don&rsquo;t have a plan or a tangible impact in mind, then you risk your work going unnoticed by the people best positioned to act on it.</p> <p>Case Study: <i>Developing structures and processes for a robust communications team</i></p> <p>Bibliography 195</p> <p>About the Contributors 203</p> <p>Index 207</p>
<p><b>Jonathan Schwabish</b> is a senior fellow in the Income and Benefits Policy Center at the Urban Institute. He also specializes in data visualization and presentation design as a member of the communications team. His research agenda includes earnings and income inequality, immigration, disability insurance, retirement security, data measurement, and the Supplemental Nutrition Assistance Program. Schwabish is considered a leader in the data visualization field and is a leading voice for clarity and accessibility in research. He has written on various aspects of how to best visualize data, including technical aspects of creation, design best practices, and how to communicate social science research in more accessible ways. He was named a "visualization thought leader" by AllAnalytics in 2013 and speaks frequently on data visualization, open data, and data use in organizations. Schwabish teaches data visualization and presentation skills at Georgetown University, American University, and the Maryland Institute College of Art. He is also founder of PolicyViz, a small consulting firm that helps clients improve how they work with and communicate data and analysis. He also hosts the PolicyViz Podcast, which focuses on data, open data, and data visualization.</p>
<p><b>PRAISE FOR <i>ELEVATE THE DEBATE</i></b></p> <p>"The Urban Institute team has written a concise, practical, must-read primer for all researchers and experts who seek to improve public policy."<br />&mdash;<b>ANTHONY A. WILLIAMS</b>, CEO AND EXECUTIVE DIRECTOR OF THE FEDERAL CITY COUNCIL AND FORMER MAYOR OF WASHINGTON, DC</p> <p>The Urban Institute was a 20th-century leader in data-rich, timely analysis. It has now assumed the leadership mantle for 21st-century techniques to communicate the results of those efforts."<br />&mdash;<b>DOUGLAS HOLTZ-EAKIN</b>, PRESIDENT OF THE AMERICAN ACTION FORUM AND FORMER DIRECTOR OF THE CONGRESSIONAL BUDGET OFFICE</p> <p>"This terrific book takes you through the entire process of communicating data, research, and analysis to different audiences. The Urban team shows you everything you need to know about how to reach a wider audience."<br />&mdash;<b>SUSAN DYNARSKI</b>, PROFESSOR AT THE UNIVERSITY OF MICHIGAN</p> <p>"Facts still matter. Now more than ever, we need experts&mdash;analysts, researchers, and scholars&mdash;to bring evidence to bear in our critical public policy decisions. This book is an outstanding guide to the best, most effective practices to make that happen in ways that matter and will have impact on improving outcomes across society and the economy." <br />&mdash;<b>DON BAER</b>, FORMER COMMUNICATIONS DIRECTOR AT THE WHITE HOUSE</p>
<p>&ldquo;The Urban Institute team has written a concise, practical, must-read primer for all researchers and experts who seek to improve public policy.&rdquo;</p> <p>--<b>Anthony Williams</b>, CEO of the <i>Federal City Council</i> and former mayor of Washington DC</p> <p>&ldquo;The Urban Institute was a 20th-century leader in data-rich, timely analysis. It has now assumed the leadership mantle for 21st&nbsp;century techniques to communicate the results of those efforts.&rdquo;</p> <p>--<b>Douglas Holtz-Eakin</b>, President of the <i>American Action Forum and former director of the Congressional Budget Office</i></p> <p>&ldquo;This terrific book that takes you through the entire process of communicating data, research, and analysis to different audiences. The Urban team shows you everything you need to know about how to reach a wider audience.&rdquo;&nbsp;</p> <p>--<b>Susan Dynarski</b>, Professor at the <i>University of Michigan</i></p> <p>&ldquo;Facts still matter. Now more than ever, we need experts&mdash;analysts, researchers and scholars&mdash;to bring evidence to bear in our critical public policy decisions. This book is an outstanding guide to the best, most effective practices to make that happen in ways that matter and will have impact on improving outcomes across society and the economy.&rdquo;</p> <p>--<b>Don Baer</b>, former Communications Director at the <i>White House</i></p> <p>&ldquo;Schwabish and team are master communicators! And <i>Elevate the Debate </i>masterfully explains how to bring your scholarship and data-driven research out of the library, off the page, and into the eyes and minds of those who can put it to good use.&rdquo;</p> <p>--<b>David Autor</b>, Ford Professor of Economics, <i>Massachusetts Institute of Technology</i></p> <p>&ldquo;Being an expert is both a privilege and a responsibility. So often researchers struggle to clearly frame their work in a way a larger audience can appreciate.&nbsp;<i>Elevate the Debate&nbsp;</i>lays out easy-to-follow steps that will help the wonkiest of wonks break down their research and clearly explain why their work matters. If you wish more people could appreciate why your work is important, check this book out.&rdquo;</p> <p>--<b>Dan Gorenstein</b>, host and Executive Producer of <i>Tradeoffs: A Health Policy Podcast</i></p> <p>&ldquo;Elevate the Debate is the scholar&rsquo;s handbook to bridging the divide with policymakers and making a real impact with one&rsquo;s research. The research report is yesterday&rsquo;s tool for dissemination; the infographic is today&rsquo;s. The Urban Institute team clearly and artfully guides academics in identifying their audiences and visualizing results in new, more media-friendly ways that hold great promise for improving evidence-based policy and practice.&rdquo;</p> <p>--<b>Carolyn Heinrich</b>, Patricia and Rodes Hart Professor of Public</p> <p>Policy, Education and Economics, <i>Vanderbilt University</i></p> <p>&ldquo;Data without communication is just data. This essential guide shows you how to transform those numbers into something real and vital that can have true impact. If you want to change the world with data, this guide is a great place to start.&rdquo;</p> <p>--<b>Simon Rogers</b>, <i>Google</i></p> <p>&ldquo;In an age of increasing disinformation and noise, it's crucial that scientists, researchers, and educators of all types get their message out with simplicity and clarity. Evidence-based thinking and communicating has never been more important than it is today. This may be the most important book you read this year!&rdquo;</p> <p>--<b>Garr Reynolds</b>, author of <i>Presentation Zen</i> and Professor of Management at <i>Kansai Gaidai University</i></p> <p>&ldquo;At a time when the world struggles to separate fact from fiction in our media and information, there are few more important endeavors than guiding researchers and scholars in disseminating&nbsp;their work. This exceptional volume from the Urban Institute is an essential and timely resource for doing just that. Here's hoping it is widely read and absorbed!&rdquo;</p> <p>--<b>Jimmy Soni</b>, award-winning author of <i>A Mind at Play: How Claude Shannon Invented the Information Age</i></p> <p>&ldquo;This book is the essential how-to guide for researchers and analysts who intend to be relevant.&nbsp;Getting your message into the right hands doesn&rsquo;t happen by accident!&rdquo;</p> <p>--<b>Tom Terry</b>, CEO of the <i>Terry Group</i></p> <p>&ldquo;<i>Elevate the Debate</i> is a fabulous new book that offers to teach researchers how to communicate our work to get attention from multiple audiences. This volume takes the importance of a good presentation as a start and goes on to help researchers and analysts to communicate data, research, and analysis to different audiences. It is accessible, clearly written, and a very important tool to increase the use of our work to improve policy formation. I hope it is widely read and followed.&rdquo;</p> <p>--<b>Barbara L. Wolfe</b>, Richard A. Easterlin Professor of Economics, Population Health Sciences, and Public Affairs, <i>University of Wisconsin&ndash;Madison</i></p>

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