Details

<p>Foreword ix</p> <p>Preface xi</p> <p>Acknowledgments xiii</p> <p>Chapter 1 Introduction to Driving Change through Insight 1</p> <p>Chapter 2 Why Tell Stories with Data? 21</p> <p>Chapter 3 The Psychology of Data Storytelling 47</p> <p>Chapter 4 The Anatomy of a Data Story 81</p> <p>Chapter 5 Data: The Foundation of Your Data Story 121</p> <p>Chapter 6 Narrative: The Structure of Your Data Story 157</p> <p>Chapter 7 Visuals (Part 1): Setting the Scenes of Your Data Story 195</p> <p>Chapter 8 Visuals (Part 2): Polishing the Scenes of Your Data Story 229</p> <p>Chapter 9 Crafting Your Own Data Story 265</p> <p>About the Author 305</p> <p>About the Website 307</p> <p>Index 309</p>

<p><b>BRENT DYKES</b> brings a unique perspective to data storytelling that blends both qualitative and quantitative skills. Currently the Senior Director of Data Strategy at Domo, Brent has more than 15 years of experience in the analytics industry consulting with global brands such as Microsoft, Sony, Nike, and Amazon. He is a regular <i>Forbes</i> contributor and has published more than 100 articles on various data-related subjects, including two books on digital analytics. In 2016, Brent was awarded the "Most Influential Industry Contributor Award" from the Digital Analytics Association (DAA). He enjoys speaking at various data conferences around the world and working with organizations to advance their data cultures and data storytelling skills.

<p>PRAISE FOR <b>EFFECTIVE DATA STORYTELLING</b> </p> <p>"Brent Dykes is the <b>king of data storytelling; he's probably thought about this more than anyone else on the planet.</b> No matter how good your data and analysis are, they won't have much impact unless they are embedded in a good story. Read this book to find out how to do that."<br /> <b>—Thomas H. Davenport,</b> Distinguished Professor, Babson College; Research Fellow, MIT Initiative on the Digital Economy, Author of <i>Competing on Analytics</i> and <i>The AI Advantage</i> </p> <p>"Numbers and data visualizations are powerful means to reveal insights and communicate them in business environments, but they are often more effective and persuasive when arranged into narrative structures. Brent Dykes teaches us <b>how to ideate data-driven stories and bring them to fruition </b>while walking us through several fascinating historical and modern examples. Data never speaks for itself; it must be interrogated and compelled to speak. This book explains how."<br /> <b>—Alberto Cairo,</b> Knight Chair at the University of Miami, Author of <i>How Charts Lie</i> </p> <p>"Dykes does a <b>masterful job of making the vague concept of 'data storytelling' tangible and actionable.</b> With real-world examples from history and from the present, which he deconstructs using the concepts that are the core of the book, he hits the sweet spot of being an <b>engaging read that is also specific and tactical.</b>"<br /> <b>—Tim Wilson,</b> Senior Director of Analytics, Search Discovery </p> <p>"The first to bring together the importance of data, visuals, and narrative, this seminal work on telling stories with data is chock-full of examples founded on principles from Aristotle to story guru, Robert McKee. I can't wait to share Brent's book with my graduate students and colleagues!"<br /> <b>—Maria Massei-Rosato,</b> Adjunct Professor, Parsons School of Design </p> "If you're tasked with presenting analytical results, then <b>this book is a must-read</b>. Brent discusses a wide range of research on how people communicate in general and then ties that research to <b>specific actions you can take to put together an effective story</b> in an analytics setting. The book does a great job of making the case that we often approach analytics presentations poorly and then showing us how to improve."<br /> <b>—Bill Franks,</b> Author and Chief Analytics Officer, International Institute for Analytics

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