E-learning StrategiesHow to Get Implementation and Delivery Right First Time
As more than 90% of spending on the Internet comes from brick and mortar companies it is these operations that will form the client base for e-learning. This book shows those companies how to get e-learning implementation right first time. Don Morisson explores and explains the whole implementation continuum - strategy, vendor selection, technology, implementation, culture change, content development and delivery. Most importantly he stresses that the success or failure of an e-learning initiative is directly related to the underlying strategic thinking. Written for a more mature, second generation e-learning market the book provides a practitioner's handbook to both guide the novice and inform the veteran. * Focuses on the reader's needs * Focuses on the strategic issues of e-learning * Informed by key business drivers * Supported and endorsed by PWC Readership: Senior managers including CEOs, CIOs, CLOs, HR Directors, middle management responsible for implementing and/or delivering e-learning, consultants
Introduction. Part I: E-Learning Primer. Chapter 1: Defining Terms:Get Comfortable with E-Learning. Chapter 2: The New Learning Landscape:E-Learning Is Here to Stay. Chapter 3: ROI, Metrics, And Evaluation:How Can We Tell If We're Getting It Right? Chapter 4: The E-Learning Cycle:Once Is Not Enough. Part II: Learning Strategy. Chapter 5: Business Drivers:The Real Reasons for Implementing E-Learning. Chapter 6: E-Learning Strategy:Dramatically Improve Your Chance of Success. Part III: Implementation. Chapter 7: The Project Team:Who You Need … What They Do. Chapter 8: Infrastructure:Denial Isn't an Option. Chapter 9: Vendor Relationships:Good Partners Help You Learn and Move Fast. Chapter 10: Learning Management Systems:The Engines of E-Learning. Chapter 11: Testing:Mission-Critical, Not Nice to Have. Part IV: Delivery. Chapter 12: Multi-Channel Delivery:Leveraging the Learning Value Chain. Chapter 13: Learner Support:Learning With the Aid of a Safety Net. Chapter 14: Developing Curricula:Signposted Paths to Performance Improvement. ;Chapter 15: E-Learning Standards:Protecting Investment and Leveraging Technology. Chapter 16: Instructional Design:Must Try Harder. Chapter 17: The Content Development Process:Managing E-Learning's Payload. Part V: Case Studies. Chapter 18: PwC Consulting:Integrating Learning and Knowledge. Chapter 19: BP:Embedding an E-Learning Capability. Chapter 20: The Royal Bank of Scotland Group:Delivering in an Immature Market. Chapter 21: The Dow Chemical Company:High Commitment, High ROI, High Volume. Part VI: Future Directions. Chapter 22: Future Directions:Where E-Learning Is Headed. Appendix. Appendix 1: E-Learning Newsletters. Appendix 2: Online Resources. Appendix 3: Glossary. Index.
"…This is a comprehensive tome on e-learning…wherever you are on the e-learning journey Morrison’s book should have something for your organisation…" (E-Learning Age, May 2003) "…is densely packed through, informative and well-researched. The direct language makes the somewhat daunting appearance surprisingly easy to digest…" (Training Journal, September 2003)
Don Morrison is a successful film writer and director who has worked at the cutting edge of media. A pioneer in the area of interactive media in the early 1980s, he has spent the last two decades creating training content in film, video, multimedia, and e-learning. The quality and innovation which are characteristic of his work have been recognised through more than twenty industry awards. More recently he has worked with PWC Consulting to design, develop, and implement a global e-learning solution for its consultants. Part of this book is based on his research and experience with PWC.
In basic physics, mechanical advantage describes the ability of a simple mechanism to produce an output force greater than the input force. E-learning delivers a learning advantage-by reducing the cost of learning by about a third-and either reducing time of learning by a third, or increasing the effectiveness of learning by a third. With e-learning, both the enterprise and the learner get more out than they put in. If they want their people to work at peak performance and to remain competitive, every enterprise and small to medium sized business need to face up to the challenge of implementing and delivering e-learning. E-learning is built from processes, products, services, and technologies-but it is none of those things. Instead, it is a strategic approach to learning in the corporation. Without a robust, business-driven strategy to guide implementation and delivery, e-learning is bound to fail. E-Learning Strategies is designed to help decision takers and implementation teams understand the elements of e-learning and the issues surrounding them. With chapters divided into What You Need to Know and What You Need to Do, E-Learning Strategies is a valuable resource for anyone responsible for e-learning strategy and execution. E-Learning Strategies covers the whole implementation process-strategy, vendor selection, technology implementation, culture change, content development, and delivery. It is designed to help both decision takers and implementation teams to understand the key issues, to devise the best strategy for their learning requirements, and to implement it successfully first time. Case studies provide practical insights into how BP, PWC Consulting, The Dow Chemical Company, and The Royal Bank of Scotland Group have met the challenges of e-learning-and how they have benefited.
"? e-learning has just moved from something that was an experiment-a very healthy experiment three or four years ago-to main line. I think we're at the very early stages of really understanding the power it has. It's no longer a question of whether it will be effective or how much it can increase productivity; it's just a question of degree." John Chambers CEO, Cisco Systems "For those who view the training function as a strategic service, this book deftly updates detailed consultative models for the realities of post dot-com e-learning . For those that do not view the training function as a strategic service, this book will change your mind. Both politically and technologically savvy, Morrison's breadth of understanding coupled with what can only be called humanity, makes this worthwhile and even exciting. My advice would be to read it with a colleague so you do not have to waste time recounting it before you get going." Clark Aldrich, Co-founder of SimuLearn "Don Morrison provides a clear insight into where the maturing e-learning world is headed and how to develop a strategy to get there successfully. True to the title, he delivers pragmatic advice, appropriate cautions, and asks and answers some of the tough questions often missed during implementation. Don shares my passion for the very real and pending promise of personalized learning for all adults, and articulates this clearly for all who read this book. Highly recommended reading." Wayne Hodgins, Strategic Futurist and Director of Worldwide Learning Strategies, Autodesk Inc.
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